The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Full Length Video / Single or Series / Episodic
Points: 9.00
Apple Music Spatial Audio Launch
Agency: Apple Marcom
Client: Apple
Category: Craft / Art Direction
Points: 9.00
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 9.00
Hollywood In Your Pocket
Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles
Client: Apple
Category: Editing / Single
Points: 9.00
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Craft / Writing
Points: 9.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple Music Spatial Audio Launch
Category:
Craft / Art Direction
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Editing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Doin' Laps
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.00