The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple
Category: Long Form Video / Single
Points: 9.00
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD
Client: Apple
Category: Full Length Video / Single
Points: 9.00
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Moving Image / Single
Points: 9.00
The Hunt
Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + OMD
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 9.00
Chase
Agency: Apple / Cupertino
Client: Apple
Category: Television & VOD / 31-60 Seconds - Single
Points: 9.00
Privacy on iPhone - Data Auction
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Chase
Agency: Park Pictures LLC / New York
Client: Apple
Category: Cinematography / Single
Points: 9.00
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Hunt
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Chase
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Privacy on iPhone - Data Auction
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Chase
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00