The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple
Category: Music Videos
Points: 9.00
Shot on iPhone - Midnight
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 9.00
Don't Let Me Go
Agency: Apple Marcom + ICONOCLAST / Los Angeles
Client: Apple
Category: Film & Video
Points: 9.00
When football ends, fútbol begins
Agency: Apple Marcom
Client: Apple
Category: Social Media
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Technology
Points: 9.00
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Use of Humor
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / Execution in Film
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Cinematography / Single
Points: 9.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: Special / Practical Effects / Single
Points: 9.00
Warren
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Casting / Actor
Points: 9.00
Find Your Friends
Agency: Somesuch / Los Angeles + Apple Marcom
Client: Apple
Category: Casting / Real People
Points: 9.00
Client:
Apple
Title:
The End of the Weeknd
Category:
Music Videos
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone - Midnight
Category:
Craft / Art Direction
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Don't Let Me Go
Category:
Film & Video
Award:
2025 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Media
Award:
2025 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Technology
Award:
2025 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Film
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Cinematography / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
No Sweat
Category:
Special / Practical Effects / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Warren
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00