The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Honda
Client
Title
Category
Award
Points
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
Hands
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Hands
Agency: Wieden+Kennedy / London
Client: Honda
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 15.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Craft / Sound Design
Points: 10.0
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda
Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 10.0
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc
Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
The Centaur
Agency: DDB / Paris
Client: Honda
Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 5.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Honda
Category: Direct Marketing / Flat Mailing
Points: 5.0
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Honda
Category: Brand Identity / Single Element
Points: 5.0
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda
Category: Video Craft / Direction
Points: 5.0
Super ultra daydreams
Agency: Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client: Honda
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc
Category: Online / Long-Form
Points: 5.0
Honda "Snack Attack"
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc
Category: Social Media / Best Use of A Social Network
Points: 5.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
Hands
Category:
Video Craft / Direction
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Hands
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Hands
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Honda
Title:
Honda Illusions
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Honda
Title:
The Centaur
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Unfortunate Quotes (book)
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Unfortunate Quotes (book)
Category:
Brand Identity / Single Element
Award:
2014 Design Merit Award
Points:
5.0
Client:
Honda
Title:
Honda Illusions
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Super ultra daydreams
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0