The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse
Category: Environmental Design / Single
Points: 25.0
Uli Sela Setphotographer "Always behind the Scenes"
Agency: BBDO Stuttgart GmbH / Stuttgart
Client: Uli Sela Setphotographer
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
More space for children promotion
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Kindervereinigung Sachsen e. V.
Category: Environmental Design / Single
Points: 25.0
LOST – Interactive E-Mail Campaign
Agency: Jung von Matt AG / Hamburg
Client: ProSieben Television GmbH
Category: Email Marketing / Business to Consumer
Points: 25.0
The Banner Kamasutra/1.000 Positions
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland RedX Club
Category: Banners - Dynamic / Business to Consumer - Single
Points: 25.0
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 25.0
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany
Category: Microsites / Business to Business
Points: 15.0
Nastuh Abootalebi
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Nastuh Abootalebi
Category: Web Sites / Business to Consumer
Points: 15.0
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 15.0
Polyplaypylene
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Lego GmbH
Category: Publication Design / Book Design
Points: 15.0
MINI Turn Your Mobile
Agency: Interone Worldwide GmbH / Muenchen
Client: MINI Brandmanagement
Category: Wireless/Mobile Advertising / Business to Consumer
Points: 10.0
Non plus ultra - Wall Calendar 2006
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 10.0
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH
Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 10.0
5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany
Category: Package Design / Campaign
Points: 10.0
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 10.0
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 10.0
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 10.0
Anorexia Mailing "Slim, slimmer, dead"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.magersucht.de (Anorexia)
Category: Direct Mail / Single
Points: 10.0
Day of German Design
Agency: Ligalux GmbH / Hamburg
Client: Ligalux GmbH
Category: Environmental Design / Campaign
Points: 10.0
Cisco boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 5.0
Sixt ASCII GTI
Agency: Jung von Matt AG / Stuttgart
Client: Sixt
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 5.0
Showtime for your brand
Agency: WM Team GmbH / Hannover
Client: WM Team GmbH
Category: Self-Promotion / Web Sites
Points: 5.0
Kitchen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: A.R.T. Studios
Category: Online Branded Content / Business to Business
Points: 5.0
Anthony's SUPER
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery
Category: Package Design / Campaign
Points: 5.0
Counterstrike vs. AIDS
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.stayingalive.org
Category: Brand Gaming/Applications / Online
Points: 5.0
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany
Category: Brand Gaming/Applications / Online
Points: 5.0
Scholz & Volkmer Geschenkedenken
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Scholz & Volkmer
Category: Self-Promotion / Web Sites
Points: 5.0
Pop mich!
Agency: Jung von Matt AG / Hamburg
Client: KONZERTHAUS DORTMUND GmbH
Category: Brand Gaming/Applications / Online
Points: 5.0
Huge Bananapeel
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Rodenstock
Category: Environmental Design / Single
Points: 5.0
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Claus Koch Identity GmbH
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0
Walk of Un-fame
Agency: BBDO Berlin GmbH / Berlin
Client: motz und Consorten randstaendig abwegig unbedacht e. V.
Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Points: 5.0
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Claus Koch Identity GmbH
Category: Direct Mail / Single
Points: 5.0
365 on Death Row
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Alive e.V. gegen Todesstrafe
Category: Direct Mail / Single
Points: 5.0
Book of Independence
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG.
Category: Publication Design / Book Design
Points: 5.0
Walk of Ideas
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Land der Ideen / FC Deutschland GmbH
Category: Environmental Design / Campaign
Points: 5.0
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de
Category: Environmental Design / Campaign
Points: 5.0
SkyArena
Agency: Atelier Markgraph / Frankfurt am Main
Client: Tourismus+Congress GmbH Frankfurt am Main
Category: Environmental Design / Single
Points: 5.0
Head full of ideas and no job?
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: JobScout24
Category: Environmental Design / Single
Points: 5.0
Corporate Box
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
Amnesty International "Torture meets Modern Art"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Amnesty International Germany / Section Mannheim
Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
Ghost Photos
Agency: TBWA\ Germany / Berlin
Client: Sony PlayStation2
Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH
Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
Transport Network
Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client: Das Taxi Funk & Service e.G.
Category: Collateral Design / Posters - Single
Points: 5.0
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG
Category: Web Sites / Business to Consumer
Points: 5.0
Bacardi Corto
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Bacardi GmbH
Category: Package Design / Single
Points: 5.0
Anthony's Mini Garage Winery
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery
Category: Package Design / Single
Points: 5.0
Duesseldorfer Schauspielhaus CD
Agency: Ligalux GmbH / Hamburg
Client: Duesseldorfer Schauspielhaus
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: International society for human rights (IGFM)
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
War orphans
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bischoefliches Hilfswerk Misereor e.V.
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Uli Sela Setphotographer
Title:
Uli Sela Setphotographer "Always behind the Scenes"
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Kindervereinigung Sachsen e. V.
Title:
More space for children promotion
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
ProSieben Television GmbH
Title:
LOST – Interactive E-Mail Campaign
Category:
Email Marketing / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Kabel Deutschland RedX Club
Title:
The Banner Kamasutra/1.000 Positions
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Nastuh Abootalebi
Title:
Nastuh Abootalebi
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego GmbH
Title:
Polyplaypylene
Category:
Publication Design / Book Design
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
MINI Brandmanagement
Title:
MINI Turn Your Mobile
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Non plus ultra - Wall Calendar 2006
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Carlsberg Group Germany
Title:
5,0 Original
Category:
Package Design / Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Audi AG
Title:
Audi R8
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
www.magersucht.de (Anorexia)
Title:
Anorexia Mailing "Slim, slimmer, dead"
Category:
Direct Mail / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Ligalux GmbH
Title:
Day of German Design
Category:
Environmental Design / Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Cisco Systems Germany
Title:
Cisco boooming
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Sixt
Title:
Sixt ASCII GTI
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
WM Team GmbH
Title:
Showtime for your brand
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
A.R.T. Studios
Title:
Kitchen
Category:
Online Branded Content / Business to Business
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Anthony's Mini Garage Winery
Title:
Anthony's SUPER
Category:
Package Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
www.stayingalive.org
Title:
Counterstrike vs. AIDS
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Geschenkedenken
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
KONZERTHAUS DORTMUND GmbH
Title:
Pop mich!
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Rodenstock
Title:
Huge Bananapeel
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Claus Koch Identity GmbH
Title:
"koch buch 2007"
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
motz und Consorten randstaendig abwegig unbedacht e. V.
Title:
Walk of Un-fame
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Claus Koch Identity GmbH
Title:
"koch buch 2007"
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Alive e.V. gegen Todesstrafe
Title:
365 on Death Row
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Papierfabrik Scheufelen GmbH+Co. KG.
Title:
Book of Independence
Category:
Publication Design / Book Design
Award:
2007 Design Merit Award
Points:
5.0
Client:
Land der Ideen / FC Deutschland GmbH
Title:
Walk of Ideas
Category:
Environmental Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Environmental Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Tourismus+Congress GmbH Frankfurt am Main
Title:
SkyArena
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
JobScout24
Title:
Head full of ideas and no job?
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Corporate Box
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Amnesty International Germany / Section Mannheim
Title:
Amnesty International "Torture meets Modern Art"
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
Sony PlayStation2
Title:
Ghost Photos
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
Das Taxi Funk & Service e.G.
Title:
Transport Network
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Audi AG
Title:
Audi R8
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Bacardi GmbH
Title:
Bacardi Corto
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Anthony's Mini Garage Winery
Title:
Anthony's Mini Garage Winery
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Duesseldorfer Schauspielhaus
Title:
Duesseldorfer Schauspielhaus CD
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
International society for human rights (IGFM)
Title:
"Ali Lmrabet", "Anna Politkowskaja", "Fabio Prieto Llorente"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Bischoefliches Hilfswerk Misereor e.V.
Title:
War orphans
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
