The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Broadcast Design / Single
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland
Category: Innovation in Advertising / Single
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg
Category: Websites & Microsites / Services
Points: 25.0
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany
Category: Spatial Design / Outdoor Spaces
Points: 25.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH
Category: Spatial Design / Indoor Spaces
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Typography in Design / Campaign
Points: 25.0
Save as WWF
Agency: Jung von Matt / Hamburg
Client: WWF Deutschland
Category: Innovation in Advertising / Single
Points: 20.0
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Panini Verlags
Category: Out Of Home / Single
Points: 15.0
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE
Category: Craft / Interface Design
Points: 15.0
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP
Category: Spatial Design / Indoor Spaces
Points: 15.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Collateral Design / Posters - Single
Points: 15.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH
Category: Collateral / Posters - Campaign
Points: 15.0
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg
Client: Borkebjs.com
Category: Publication Design / Book Cover Design
Points: 15.0
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Category: Package Design / Campaign
Points: 15.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH
Category: Package Design / Single
Points: 15.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Outdoor Design / Campaign
Points: 15.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Collateral / Posters - Single
Points: 10.0
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland
Category: Typography in Design / Single
Points: 10.0
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg
Client: Borkebjs.com
Category: Publication Design / Book Layout Design
Points: 10.0
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE
Category: Craft / Sound Design
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH
Category: Collateral / P.O.P and In-store - Single
Points: 10.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Magazine / Full Page or Spread - Single
Points: 10.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH
Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
A Christmas Concert.
Agency: PLAN.NET / Serviceplan / Muenchen
Client: BMW Motorrad International
Category: Websites & Microsites / Durable Goods
Points: 5.0
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG
Category: Branded Content / Single
Points: 5.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Donate
Agency: BBDO Germany GmbH / Duesseldorf
Client: Christoffel Blindenmission Deutschland e.V.
Category: Public Service / Radio - Single
Points: 5.0
THE FORGOTTEN LETTER - The free Alzheimer mailing
Agency: Jung von Matt AG / Hamburg
Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V.
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 5.0
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg
Client: Reporter ohne Grenzen e.V.
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Pizza Digitale
Agency: Scholz & Friends / Hamburg
Client: Scholz & Friends Hamburg
Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
The Chip
Agency: Kolle Rebbe / Hamburg
Client: Nike Deutschland
Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari
Category: Craft / Sound Design
Points: 5.0
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE
Category: Craft / Animation / Motion Graphics
Points: 5.0
MINIMALISM
Agency: webguerillas GmbH / München
Client: MINI International
Category: Craft / Animation / Motion Graphics
Points: 5.0
Facebook Places Hijack
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt/Neckar
Category: Mobile Applications/Sites / Self-Promotion
Points: 5.0
Leagas Delaney copytest app
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Leagas Delaney Hamburg GmbH
Category: Mobile Applications/Sites / Self-Promotion
Points: 5.0
Bit.Code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland
Category: Branded Content / Single
Points: 5.0
The BIC Prank
Agency: Jung von Matt AG / Hamburg
Client: BIC
Category: Websites & Microsites / Services
Points: 5.0
DRIVE THE MOBILOMBO - Deliver hope to Africa
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR e.V.
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari
Category: Websites & Microsites / Durable Goods
Points: 5.0
Copy on Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Broadcast Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Green Pencil
Points:
20.0
Client:
Panini Verlags
Title:
MAD light bulb
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Interface Design
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
SAP
Title:
bit.code by Julius Popp
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral Design / Posters - Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Cover Design
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Package Design / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Outdoor Design / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
Builders of Tomorrow
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral / Posters - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Typography in Design / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Layout Design
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Sound Design
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Consumer Television / Under $80K Budget - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
BMW Motorrad International
Title:
A Christmas Concert.
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Alzheimer Gesellschaft Baden-Wuerttemberg e.V.
Title:
THE FORGOTTEN LETTER - The free Alzheimer mailing
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike Deutschland
Title:
The Chip
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Craft / Sound Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Animation / Motion Graphics
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
MINI International
Title:
MINIMALISM
Category:
Craft / Animation / Motion Graphics
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Jung von Matt/Neckar
Title:
Facebook Places Hijack
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Leagas Delaney Hamburg GmbH
Title:
Leagas Delaney copytest app
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
SAP
Title:
Bit.Code by Julius Popp
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
edding International GmbH
Title:
edding digital highlighter
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
BIC
Title:
The BIC Prank
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Bischoefliches Hilfswerk MISEREOR e.V.
Title:
DRIVE THE MOBILOMBO - Deliver hope to Africa
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
