The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Typography in Design / Campaign
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
Points: 25.0
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
Points: 25.0
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Broadcast Design / Single
Points: 25.0
Save as WWF
Agency: Jung von Matt / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 20.0
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
Points: 15.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Collateral / Posters - Campaign
Points: 15.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Package Design / Single
Points: 15.0
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Points: 15.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Points: 15.0
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Spatial Design / Indoor Spaces
Points: 15.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Outdoor Design / Campaign
Points: 15.0
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg Client: Borkebjs.com Category: Publication Design / Book Cover Design
Points: 15.0
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Interface Design
Points: 15.0
The BMW Light Wall „Reflection“
Agency: Serviceplan / München Client: BMW AG Deutschland Category: Typography in Design / Single
Points: 10.0
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg Client: Borkebjs.com Category: Publication Design / Book Layout Design
Points: 10.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Points: 10.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Sound Design
Points: 10.0
Lego Signs
Agency: Serviceplan / München Client: LEGO GmbH Category: Branding / Booklet/Brochure
Points: 5.0
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
Points: 5.0
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Points: 5.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Branded Content / Single
Points: 5.0
Scared Leaders
Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
The Red-Thread-Book
Agency: Ogilvy & Mather Advertising GmbH / Düsseldorf Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG Category: Typography in Design / Single
Points: 5.0
You're not you when you're hungry - Peacelord
Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Points: 5.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Corporate Identity / Single
Points: 5.0
Loewe Individual 3D
Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Typography in Design / Single
Points: 5.0
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Points: 5.0
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Points: 5.0
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Points: 5.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Industrial Design/Product Design / Durable Goods
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
Points: 5.0
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Points: 5.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 5.0
Bit.Code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Points: 5.0
Copy on Campaign - Motif: Aircraft
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Points: 5.0
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Points: 5.0
Pizza Digitale
Agency: Scholz & Friends / Hamburg Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Broadcast Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Green Pencil
Points:
20.0
Client:
Panini Verlags
Title:
MAD light bulb
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Package Design / Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral Design / Posters - Single
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
SAP
Title:
bit.code by Julius Popp
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Outdoor Design / Campaign
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Cover Design
Award:
2011 Design Silver Pencil
Points:
15.0
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Interface Design
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Typography in Design / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral / Posters - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Layout Design
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
Builders of Tomorrow
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
HI-CONE
Title:
HIDDEN HEROES
Category:
Craft / Sound Design
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
ISHR (International Society for Human Rights)
Title:
Scared Leaders
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Title:
The Red-Thread-Book
Category:
Typography in Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Mars GmbH, Snickers
Title:
You're not you when you're hungry - Peacelord
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Corporate Identity / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Loewe Opta GmbH
Title:
Loewe Individual 3D
Category:
Typography in Design / Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
edding International GmbH
Title:
edding digital highlighter
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral / Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Industrial Design/Product Design / Durable Goods
Award:
2011 Design Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SAP
Title:
Bit.Code by Julius Popp
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Aircraft
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral Design / Posters - Single
Award:
2011 Design Merit Award
Points:
5.0
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2011 Advertising Merit Award
Points:
5.0
