The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR
Category: Public Service - Outdoor / Outdoor - Single
Points: 25.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records
Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 15.0
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client: Oro Verde
Category: Radio Craft / Scriptwriting
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders
Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt
Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 15.0
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG
Category: Collateral Design / Outdoor - Series
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt
Category: Public Service / Political - Video / Television - Campaign
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt
Category: Public Service Experiential Advertising / Experiential
Points: 15.0
Supergeil
Agency: Jung von Matt / Hamburg
Client: EDEKA Zentrale AG & Co. KG
Category: Music / Creative Use of Music Supporting A Brand
Points: 15.0
Trojan Mailing
Agency: Jung von Matt / Stuttgart
Client: DHL
Category: Online / Short-Form
Points: 15.0
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Category: Social Media / Best Use of A Social Network
Points: 10.0
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V.
Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Points: 10.0
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek
Category: Collateral Design / Posters - Single
Points: 10.0
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach
Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
LEGO. BLIND ART PROJECT
Agency: serviceplan / Munich
Client: LEGO
Category: Design for the Greater Good / For-Profit Initiated
Points: 10.0
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE
Category: Package Design / Product Line
Points: 5.0
Twist the Label
Agency: Scholz & Friends / Berlin
Client: MA.Ri Int. SARL
Category: Package Design / Single or Series
Points: 5.0
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners
Category: Publication Design / Book Layout Design
Points: 5.0
Iconic Refreshment
Agency: BBDO Proximity / Duesseldorf
Client: Pepsi
Category: Collateral Design / Outdoor - Series
Points: 5.0
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola
Category: Collateral Design / Outdoor - Single
Points: 5.0
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Agency: Atelier Markgraph / Frankfurt am Main + Kauffmann Theilig & Partner Freie Architekten BDA / Ostfildern + TLD Planungsgruppe / Wendlingen
Client: Daimler AG
Category: Spatial Design / Indoor Spaces
Points: 5.0
Vertical Wilderness. Haus der Berge, Berchtesgaden National Park
Agency: Atelier Bruckner / Stuttgart
Client: BAYER
Category: Spatial Design / Indoor Spaces
Points: 5.0
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek
Category: Collateral Design / Posters - Series
Points: 5.0
Science of Music - Pop
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Data Visualization / Infographics
Points: 5.0
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V.
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR
Category: Public Service / Collateral Design
Points: 5.0
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Public Service / Collateral Design
Points: 5.0
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan
Category: Data Visualization / Infographics
Points: 5.0
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Science of Music - Blues
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Data Visualization / Infographics
Points: 5.0
Abarth 500 #ZeroFollowers
Agency: Leo Burnett / Frankfurt
Client: Fiat
Category: Websites / Social Networks/Community
Points: 5.0
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Free The Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany
Category: Banners & Interactive Advertising / Public Service/Non-Profit
Points: 5.0
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Free the Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
THE BRIGHTEST ONLINE AD
Agency: Publicis Germany / Munich / Frankfurt
Client: Lupine Lighting System/ BIKE digital
Category: Banners & Interactive Advertising / Interactive Banners
Points: 5.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records
Category: Other Digital Solutions
Points: 5.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt
Category: Television / Branded Content
Points: 5.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records
Category: Mobile / Branded Content
Points: 5.0
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom
Category: Experiential / Installations
Points: 5.0
Impossible view
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Public Service / Political - Print / Collateral - Single
Points: 5.0
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
WFP Food Link
Agency: Grabarz & Partner / Hamburg
Client: World Food Programme/Gourmantis
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Listen to David
Agency: Ogilvy Germany
Client: Ogilvy Germany
Category: Self-Promotion / Single or Series
Points: 5.0
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Oro Verde
Title:
Every tree has a story - Auschwitz
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
OBI GmbH & Co. Deutschland KG
Title:
Renovated Billboards
Category:
Collateral Design / Outdoor - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service / Political - Video / Television - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
EDEKA Zentrale AG & Co. KG
Title:
Supergeil
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Haus Wellensiek
Title:
Retrospektive Heinz Beier
Category:
Collateral Design / Posters - Single
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Hornbach
Title:
The Hornbach Hammer
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
LEGO. BLIND ART PROJECT
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Package Design / Product Line
Award:
2014 Design Merit Award
Points:
5.0
Client:
MA.Ri Int. SARL
Title:
Twist the Label
Category:
Package Design / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Wieners + Wieners
Title:
My biggest mistake
Category:
Publication Design / Book Layout Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Pepsi
Title:
Iconic Refreshment
Category:
Collateral Design / Outdoor - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Mini World
Category:
Collateral Design / Outdoor - Single
Award:
2014 Design Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Category:
Spatial Design / Indoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
BAYER
Title:
Vertical Wilderness. Haus der Berge, Berchtesgaden National Park
Category:
Spatial Design / Indoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
Haus Wellensiek
Title:
Retrospektive Heinz Beier
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Pop
Category:
Data Visualization / Infographics
Award:
2014 Design Merit Award
Points:
5.0
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service / Collateral Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service / Collateral Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Auchan
Title:
The Selfscan Report
Category:
Data Visualization / Infographics
Award:
2014 Design Merit Award
Points:
5.0
Client:
Audi
Title:
Audi Test Drive Cube
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Blues
Category:
Data Visualization / Infographics
Award:
2014 Design Merit Award
Points:
5.0
Client:
Fiat
Title:
Abarth 500 #ZeroFollowers
Category:
Websites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Swisscom
Title:
All eyes on S4
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
United Nations Association of Germany
Title:
Free The Forced!
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Auchan
Title:
The Selfscan Report
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
United Nations Association of Germany
Title:
Free the Forced!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Lupine Lighting System/ BIKE digital
Title:
THE BRIGHTEST ONLINE AD
Category:
Banners & Interactive Advertising / Interactive Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Swisscom
Title:
All eyes on S4
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Impossible view
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Audi
Title:
Warning
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Rapsong
Category:
Public Service / Political - Print / Collateral - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
World Food Programme/Gourmantis
Title:
WFP Food Link
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Ogilvy Germany
Title:
Listen to David
Category:
Self-Promotion / Single or Series
Award:
2014 Advertising Merit Award
Points:
5.0
