The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More
Category: Publication Design / Book Design
Points: 25.0
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
BIG SHADOW
Agency: GT INC. / Tokyo
Client: Microsoft Corporation.(Japan)
Category: Other Interactive Digital Media
Points: 25.0
DAYDREAM
Agency: qubibi / Tokyo
Client: Weave Toshi
Category: Microsites / Business to Consumer
Points: 25.0
Fukutake House
Agency: FLAME, inc. / tokyo
Client: Soichiro Fukutake
Category: Environmental Design / Campaign
Points: 15.0
NikeCosplay
Agency: ADK / Tokyo
Client: Nike Japan
Category: Integrated Branding Campaign
Points: 15.0
UNIQLO.COM
Agency: tha ltd. / Tokyo
Client: UNIQLO INC.
Category: Web Sites / Business to Consumer
Points: 15.0
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd.
Category: Collateral Design / Posters - Campaign
Points: 15.0
The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute
Category: Package Design / Campaign
Points: 10.0
Tokyo-yoga.com
Agency: OgilvyOne Japan K.K. / Tokyo
Client: Tokyo-yoga.com
Category: Collateral Design / Posters - Campaign
Points: 5.0
flowt
Agency: Nippon Design Center / Tokyo
Client: flowt
Category: Collateral Design / Posters - Campaign
Points: 5.0
Rahmens 16th?@"TEXT"
Agency: good design company co., inc. / Tokyo
Client: TWINKLE Corporation Ltd.
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
THE SHIZUOKA BANK, LTD. (Credit Card Design & Campaign)
Agency: DENTSU INC. Tokyo / Tokyo
Client: THE SHIZUOKA BANK, LTD.
Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 5.0
Little Family Tree
Agency: Nippon Design Center / Tokyo
Client: LFT label
Category: Collateral Design / Posters - Campaign
Points: 5.0
"TAKEOFF" produced by KENTARO KOBAYASHI
Agency: good design company co., inc. / Tokyo
Client: TWINKLE Corporation Ltd.
Category: Collateral Design / Posters - Single
Points: 5.0
CREATE NEW COMMUNICATION
Agency: HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client: RECRUIT
Category: Collateral Design / Posters - Single
Points: 5.0
AFRICA REMIX
Agency: HAKUHODO Inc. / HAKUHODO DESIGN / TOKYO
Client: Mori Art Museum
Category: Environmental Design / Single
Points: 5.0
Premium Performance X Tokyo Designer's Week
Agency: Wieden +Kennedy Tokyo / Minato-ku
Client: Nike Inc.
Category: Environmental Design / Campaign
Points: 5.0
chu-gen no niji
Agency: ADK / tokyo
Client: kodansha
Category: Collateral Design / Posters - Single
Points: 5.0
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Ichio Otsuka & Masayoshi Kodaira
Category: Environmental Design / Campaign
Points: 5.0
Sleep Book
Agency: DENTSU INC. Tokyo / Tokyo
Client: DENTSU(Suiming Club)
Category: Publication Design / Book Design
Points: 5.0
SHASHINSANMYAKU-AKIHABARA-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC.
Category: Publication Design / Book Design
Points: 5.0
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Pie Books
Category: Publication Design / Book Design
Points: 5.0
2006 Galaxy A/W Collection
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Eve Group Co., Ltd.
Category: Direct Mail / Single
Points: 5.0
TOKYO GREAT VISUAL Geeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: TOKYO GREAT VISUAL INC.
Category: Direct Mail / Single
Points: 5.0
Cubic Fever - Digital Art Festival 2006 -
Agency: TYO productions linc. / Tokyo
Client: Japan Broadcast Network
Category: Broadcast Design / Single
Points: 5.0
Goat version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT T
Category: Broadcast Design / Single
Points: 5.0
Crow version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT TOKYO
Category: Broadcast Design / Single
Points: 5.0
SHASHINSANMYAKU-ZOO-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC.
Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
paper chips
Agency: DRAFT Co., Ltd. / TOKYO
Client: D-BROS
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 5.0
Nintendo 2007 Recruitment Booklet
Agency: Nintendo Co., Ltd. / Kyoto
Client: Nintendo co., Ltd.
Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 5.0
Humanity
Agency: Hakuhodo Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Chalk
Agency: DENTSU INC. Tokyo / Tokyo
Client: Japan Dairy Council
Category: Consumer Television / :30/:25 - Single
Points: 5.0
True Age
Agency: Daiko Advertising Inc. / OSAKA
Client: DAINIHON JOCHUGIKU CO.,LTD.
Category: Consumer Television / :20 and Under - Single
Points: 5.0
From Someone's Point Of Veiw
Agency: Dentsu Inc. / Tokyo
Client: TOTO LTD.
Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
UNIQLO MIXPLAY
Agency: Projector inc / Tokyo
Client: UNIQLO
Category: Microsites / Business to Consumer
Points: 5.0
G'zOne LAB TRILOGY
Agency: PYRAMID FILM INC. / Tokyo
Client: CASIO COMPUTER CO.,LTD.
Category: Web Sites / Business to Consumer
Points: 5.0
Levi Strauss Japan 2006 Fall & Winter Collection
Agency: IMG SRC, Inc. / Tokyo
Client: Levi Strauss Japan K.K.
Category: Web Sites / Business to Consumer
Points: 5.0
Scroll Down Animation Mail "Para Para"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: GE Consumer Finance Co., Ltd.
Category: Email Marketing / Business to Consumer
Points: 5.0
akarium Call Project
Agency: 777interactive / Tokyo
Client: Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 5.0
The Creative BUSHIDO
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc.
Category: Self-Promotion / Branded Content
Points: 5.0
TYO ID Mobile phone shooting game
Agency: TYO Interactive Design Inc. / Tokyo
Client: TYO Interactive Design Inc.
Category: Self-Promotion / Branded Content
Points: 5.0
MESATEX JAPAN 2007 FABRIC COLLECTION
Agency: 702 DESIGN WORKS INC. / TOKYO
Client: MESATEX JAPAN INC.
Category: Collateral Design / Posters - Single
Points: 5.0
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Hanamoto
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
New Kure Brand
Agency: CHUGOKU HAKUHODO Inc.
Client: Kure Area of Commerce and Industry Association
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
Wrapping Furoshiki
Agency: HAKUHODO Inc. / TOKYO
Client: Ministry of the Environment
Category: Package Design / Single
Points: 5.0
Otoko no Genten
Agency: Nippon Design Center / Tokyo
Client: Toray Industries
Category: Package Design / Single
Points: 5.0
Hair Bags
Agency: Tokyu Agency Inc. / Tokyo
Client: muse
Category: Package Design / Campaign
Points: 5.0
100 Years of Blood, Sweat, & Tears
Agency: Dentsu / Tokyo
Client: Asahi Soft Drinks
Category: Collateral Design / Posters - Single
Points: 5.0
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Microsoft Corporation.(Japan)
Title:
BIG SHADOW
Category:
Other Interactive Digital Media
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Weave Toshi
Title:
DAYDREAM
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Optimo
Title:
Optimo
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Soichiro Fukutake
Title:
Fukutake House
Category:
Environmental Design / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Nike Japan
Title:
NikeCosplay
Category:
Integrated Branding Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
UNIQLO INC.
Title:
UNIQLO.COM
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Tropical Plant Resources Research Institute
Title:
The Dew of Longevity
Category:
Package Design / Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Tokyo-yoga.com
Title:
Tokyo-yoga.com
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
flowt
Title:
flowt
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
TWINKLE Corporation Ltd.
Title:
Rahmens 16th?@"TEXT"
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
THE SHIZUOKA BANK, LTD.
Title:
THE SHIZUOKA BANK, LTD. (Credit Card Design & Campaign)
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
LFT label
Title:
Little Family Tree
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
TWINKLE Corporation Ltd.
Title:
"TAKEOFF" produced by KENTARO KOBAYASHI
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
RECRUIT
Title:
CREATE NEW COMMUNICATION
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Mori Art Museum
Title:
AFRICA REMIX
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Nike Inc.
Title:
Premium Performance X Tokyo Designer's Week
Category:
Environmental Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
kodansha
Title:
chu-gen no niji
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Ichio Otsuka & Masayoshi Kodaira
Title:
Sweet Signs O' Mine
Category:
Environmental Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
DENTSU(Suiming Club)
Title:
Sleep Book
Category:
Publication Design / Book Design
Award:
2007 Design Merit Award
Points:
5.0
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-AKIHABARA-
Category:
Publication Design / Book Design
Award:
2007 Design Merit Award
Points:
5.0
Client:
Pie Books
Title:
Sweet Signs O' Mine
Category:
Publication Design / Book Design
Award:
2007 Design Merit Award
Points:
5.0
Client:
Eve Group Co., Ltd.
Title:
2006 Galaxy A/W Collection
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
TOKYO GREAT VISUAL INC.
Title:
TOKYO GREAT VISUAL Geeting
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Japan Broadcast Network
Title:
Cubic Fever - Digital Art Festival 2006 -
Category:
Broadcast Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
FUTURE MAKETING SUMMIT T
Title:
Goat version
Category:
Broadcast Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
FUTURE MAKETING SUMMIT TOKYO
Title:
Crow version
Category:
Broadcast Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-ZOO-
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
D-BROS
Title:
paper chips
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Merit Award
Points:
5.0
Client:
Nintendo co., Ltd.
Title:
Nintendo 2007 Recruitment Booklet
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Merit Award
Points:
5.0
Client:
TOYOTA MOTOR CORPORATION
Title:
Humanity
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Japan Dairy Council
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
DAINIHON JOCHUGIKU CO.,LTD.
Title:
True Age
Category:
Consumer Television / :20 and Under - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
TOTO LTD.
Title:
From Someone's Point Of Veiw
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
UNIQLO
Title:
UNIQLO MIXPLAY
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
CASIO COMPUTER CO.,LTD.
Title:
G'zOne LAB TRILOGY
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Levi Strauss Japan K.K.
Title:
Levi Strauss Japan 2006 Fall & Winter Collection
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
GE Consumer Finance Co., Ltd.
Title:
Scroll Down Animation Mail "Para Para"
Category:
Email Marketing / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai
Title:
akarium Call Project
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
YOMIKO Advertising Inc.
Title:
The Creative BUSHIDO
Category:
Self-Promotion / Branded Content
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
TYO Interactive Design Inc.
Title:
TYO ID Mobile phone shooting game
Category:
Self-Promotion / Branded Content
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
MESATEX JAPAN INC.
Title:
MESATEX JAPAN 2007 FABRIC COLLECTION
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Hanamoto
Title:
Nice to meat you.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Kure Area of Commerce and Industry Association
Title:
New Kure Brand
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Ministry of the Environment
Title:
Wrapping Furoshiki
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Toray Industries
Title:
Otoko no Genten
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
muse
Title:
Hair Bags
Category:
Package Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Asahi Soft Drinks
Title:
100 Years of Blood, Sweat, & Tears
Category:
Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
