The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
David Lubars
Client
Title
Category
Award
Points
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers
Category: Craft / Writing - Campaign
Points: 25.0
3PM Brainstorms
Agency: BBDO / New York + iHeartMedia
Client: Mars Chocolate North America / Snickers
Category: Broadcast / Campaign
Points: 15.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Influencer Marketing / Multi-Channel
Points: 15.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Social Engagement / Community Building
Points: 10.0
Overexplain
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America - Snickers Almond
Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 10.0
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise
Category: Media Relations
Points: 10.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Community Building
Points: 10.0
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace
Category: Out of Home / Billboards & Transit
Points: 10.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Long Form Video / Single
Points: 10.0
Caleb
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Craft - Visual Effects / Single
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Cinematography / Campaign
Points: 2.0
Space Station
Agency: BBDO / New York + EpochFilms
Client: Macy's
Category: Craft - Cinematography / Single
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Creative Use of Data / Social Media
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Use of Music / Original Music
Points: 2.0
Nurses Save Lives
Agency: BBDO / New York + MJZ
Client: Johnson & Johnson
Category: Craft - Cinematography / Single
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin'
Category: Craft - Use of Music / Original Music
Points: 2.0
The Chase
Agency: BBDO / New York + MJZ
Client: Macy's
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi
Category: Influencer Marketing / Single Channel
Points: 2.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Branded Content
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Digital / Social Media
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Creative Use of Data / Storytelling
Points: 2.0
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers
Category: Integrated Campaign
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Innovation in Film
Points: 2.0
"Jump" Limited Edition Vinyl
Agency: BBDO / New York
Client: Bacardi
Category: Promotional / Collateral Items
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi
Category: Online Advertising / Native Ads
Points: 2.0
One for Two
Agency: BBDO / New York + JHFProductions/WorldWarSeven
Client: Mars Chocolate North America/ Snickers
Category: Online Advertising / Display Ads
Points: 2.0
One for Two
Agency: BBDO / New York + JHFProductions + WorldWarSeven
Client: Mars Chocolate North America - Snickers
Category: Digital & Online / Banners & Pop-ups
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers
Category: Online Films & Video / Long Form - Single
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin'
Category: Online Films & Video / Long Form - Single
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Cinema Advertising
Points: 2.0
Ahmend
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America / Snickers
Category: Craft - Writing / Single
Points: 2.0
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace
Category: Events & Competitions
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Social Engagement / Stunts & Activations
Points: 2.0
The Sun and the Snake
Agency: BBDO / New York + MTC
Client: Foot Locker
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Direction / Single
Points: 2.0
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous
Client: AT&T
Category: Craft - Direction / Single
Points: 2.0
Point of View
Agency: BBDO / New York + MJZ
Client: Sandy Hook Promise
Category: Craft - Direction / Single
Points: 2.0
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson
Category: Craft - Direction / Single
Points: 2.0
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
3PM Brainstorms
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Gracie AI
Category:
Use of Technology
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Gracie AI
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Out of Home / Billboards & Transit
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
Caleb
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
Space Station
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Nurses Save Lives
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
The Chase
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
Corporate Apology
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Bacardi
Title:
"Jump" Limited Edition Vinyl
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
Bacardi
Title:
Live Moves
Category:
Online Advertising / Native Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Chocolate North America/ Snickers
Title:
One for Two
Category:
Online Advertising / Display Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
One for Two
Category:
Digital & Online / Banners & Pop-ups
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
Apology
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Snickers
Title:
Ahmend
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
The Shot
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Surprise
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0