The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Best of Public Relations
Points: 90.00
Superb Owl
Agency: R/GA California / San Francisco Client: Reddit Category: Brand Voice
Points: 45.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Voice
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Events & Experiential
Points: 21.00
Full Transparency by Verizon
Agency: Huge + Verizon / New York + Madnetwork + Huge and Mad Network Client: Verizon Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.00
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Community Building
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Voice
Points: 3.00
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai Client: Home Centre Category: Brand Voice
Points: 3.00
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York Client: Microsoft Category: Brand Voice
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Brand Voice
Points: 3.00
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago Client: Milk Processor Education Program (MilkPEP) Category: Integrated PR Campaign
Points: 3.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Events & Experiential
Points: 3.00
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Events & Experiential
Points: 3.00
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Events & Experiential
Points: 3.00
Thank you, Doctors
Agency: McCann / Beograd Client: Nedeljnik Magazine Category: Current Event Response
Points: 3.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Current Event Response
Points: 3.00
Comunal Gin
Agency: R/GA / Buenos Aires Client: Patagonia Brewery Category: Brand Partnerships
Points: 3.00
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Award:
2021 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Verizon
Title:
Full Transparency by Verizon
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
FEDCAF
Title:
Helpy Hour
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Milk Processor Education Program (MilkPEP)
Title:
The Swim Heard ‘Round the World
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Nedeljnik Magazine
Title:
Thank you, Doctors
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00