The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Better With Pepsi - Rum
Agency: alma DDB / Miami
Client: PepsiCo
Category: P.O.P. & In-Store / Series
Points: 3.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Technology as a Creative Tool
Points: 3.00
The Senior Economy
Agency: Paradais DDB
Client: Banco del Pacífico
Category: B2B Communications
Points: 3.00
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma
Category: Livestream
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki
Client: McDonald's Finland
Category: Brand Partnerships
Points: 3.00
Words Of Pride
Agency: DDB MUDRA GROUP / Mumbai
Client: Disney Star
Category: Public Relations for Good
Points: 3.00
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer
Category: Casting
Points: 3.00
Sync
Agency: Biscuit Filmworks + adam&eveDDB / London
Client: The Valuable 500
Category: Cinematography / Single
Points: 3.00
Without Consent - A Message from Ella
Agency: Tempomedia Filmproduktion / Hamburg + adam&eveBerlin + DDB Group Germany / Berlin + Supreme Music / Berlin
Client: Deutsche Telekom
Category: Use of Technology / AI
Points: 3.00
Better With Pepsi - Rum
Agency: alma DDB / Miami
Client: PepsiCo
Category: Craft / Art Direction
Points: 3.00
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE
Category: Use of Humor
Points: 3.00
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE
Category: Billboards & Transit / Series
Points: 3.00
The Senior Economy
Agency: Paradais DDB
Client: Banco del Pacífico
Category: Data for Good
Points: 3.00
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda
Category: Innovation / Use of Media in Out of Home
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Out of Home for Good
Points: 3.00
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea
Category: Digital Design
Points: 3.00
The Autism Journey
Agency: Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client: Vivo
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Design for Good
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki
Client: McDonald's Finland
Category: Brand Partnerships
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Out of Home / Brand Installations
Points: 3.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Film & Video for Good
Points: 3.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Direct Marketing for Good
Points: 3.00
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda
Category: Technology as a Creative Tool
Points: 3.00
Cancer Before Cancer
Agency: Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client: Fundación Peruana de Cáncer
Category: Use of Licensed Music
Points: 3.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Multicultural Impact
Points: 3.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Green Pencil
Points: 3.00
The Impossible Campus
Agency: DDB Budapest
Client: Cinego
Category: Radio & Audio for Good
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki
Client: McDonald's Finland
Category: Physical Products & Apparel
Points: 3.00
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref
Category: Newspaper / Series
Points: 3.00
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref
Category: Posters / Series
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.00
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc.
Category: Utility
Points: 3.00
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry
Category: Out of Home
Points: 3.00
The Autism Journey
Agency: Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client: Vivo
Category: Experiential & Immersive for Good
Points: 3.00
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc.
Category: Experiential & Immersive for Good
Points: 3.00
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc.
Category: Craft / Use of Technology
Points: 3.00
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda
Category: Innovation / Use of Media in Direct Marketing
Points: 3.00
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda
Category: Out of Home / Billboards & Transit
Points: 3.00
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc.
Category: Direct Marketing for Good
Points: 3.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry
Category: Visual Craft / Art Direction
Points: 3.00
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics
Category: Mobile Applications
Points: 1.50
Explosions
Agency: alma DDB / Miami + Molson Coors Beverage Company / Chicago + Connect at Publicis Media / Chicago
Client: Coors Light
Category: P.O.P. & In-Store / Series
Points: 1.50
Without Consent - A Message from Ella
Agency: adam&eveBerlin + DDB Group Germany / Berlin + Mindshare / Frankfurt + Tempomedia Filmproduktion / Berlin
Client: Deutsche Telekom
Category: Public Relations for Good
Points: 1.50
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
The Senior Economy
Category:
B2B Communications
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Brahma
Title:
The Exiled Team
Category:
Livestream
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Disney Star
Title:
Words Of Pride
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Valuable 500
Title:
Sync
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Deutsche Telekom
Title:
Without Consent - A Message from Ella
Category:
Use of Technology / AI
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
Craft / Art Direction
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Use of Humor
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
The Senior Economy
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Vivo
Title:
The Autism Journey
Category:
Spatial Design / Experiential & Immersive
Award:
2024 Design Merit Award
Points:
3.00
Client:
Trucss
Title:
Trucss
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Award:
2024 Design Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Award:
2024 Design Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Out of Home / Brand Installations
Award:
2024 Design Merit Award
Points:
3.00
Client:
Trucss
Title:
Trucss
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Skoda
Title:
Dashboard Billboards
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Fundación Peruana de Cáncer
Title:
Cancer Before Cancer
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
IKEA
Title:
Sakerhet
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Multicultural Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Green Pencil
Award:
2024 Green Pencil Merit Award
Points:
3.00
Client:
Cinego
Title:
The Impossible Campus
Category:
Radio & Audio for Good
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
McDonald's Finland
Title:
McDrip
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Newspaper / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Utility
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Gift of Life Marrow Registry
Title:
Save Someone
Category:
Out of Home
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Vivo
Title:
The Autism Journey
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Craft / Use of Technology
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Direct Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Skoda
Title:
Dashboard Billboards
Category:
Out of Home / Billboards & Transit
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Gift of Life Marrow Registry
Title:
Save Someone
Category:
Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
Mobile Applications
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Coors Light
Title:
Explosions
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Merit Award
Points:
1.50