The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Physical Items
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland
Category: Brand Partnerships
Points: 3.00
Bears
Agency: DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.
Client: Twix
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser
Category: Craft / Storytelling
Points: 3.00
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp
Category: Brand Partnerships
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Physical Products
Points: 3.00
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden
Category: Metaverse
Points: 3.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Events / Virtual
Points: 3.00
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp
Category: Brand Partnerships
Points: 3.00
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF)
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Social Media Post / Series
Points: 3.00
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF)
Category: Social Media Post / Series
Points: 3.00
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s
Category: Digital & Online / Websites & Mobile
Points: 3.00
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle
Category: Experiential / Brand Installations
Points: 3.00
A Christmas Love Story
Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client: The National Lottery
Category: Cinema Advertising
Points: 3.00
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref
Category: Craft / Art Direction
Points: 3.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Art Direction
Points: 3.00
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client: The Swedish Brain Foundation
Category: Typography / Typeface Design
Points: 3.00
Defy
Agency: DDB Canada
Client: Association of Registered Graphic Designers (RGD)
Category: Brand Identity / System
Points: 3.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Storytelling
Points: 3.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Targeting
Points: 3.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Data Visualization / Dynamic / Responsive
Points: 3.00
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE
Category: Brand Partnerships
Points: 3.00
The Giving Room
Agency: DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai
Client: MSF , UAE
Category: Multi-Region or Market / Consumer / Brand
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland
Category: Popular Culture Impact
Points: 3.00
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta
Category: Brand-Side / External Agency Collaboration
Points: 3.00
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta
Category: Video Content / Series
Points: 3.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser
Category: Music Videos
Points: 3.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Art Direction
Points: 3.00
Review Hacking
Agency: DDB / Paris + Skoda / Roissy en France
Client: Skoda
Category: Influencer Marketing / Single Channel
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Stunts & Activations
Points: 3.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Active Engagement / Call to Action
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Active Engagement / Call to Action
Points: 3.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: User-Generated Content
Points: 3.00
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB
Category: Sustainable Development Goals
Points: 3.00
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall
Category: Sustainable Development Goals
Points: 3.00
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.00
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation
Category: Innovation & Transformation / Innovation in Print
Points: 3.00
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation
Category: Booklets / Books / Brochures
Points: 3.00
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB
Category: Current Event Response
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Events & Experiential
Points: 3.00
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp
Category: Use of Gaming as a Tool
Points: 3.00
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE
Category: Brand Partnerships
Points: 3.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Famiglia Heinzzola
Agency: Africa / São Paulo + Heinz / SAO PAOLO + Mosaico Filmes / São Paulo + 8feetfixer
Client: Heinz
Category: Experiential & Installations / Brand Installations
Points: 3.00
A Second of Happiness- Moving
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: McDelivery
Category: P.O.P. & In-Store / Single
Points: 3.00
The Magical Cookbook
Agency: DDB / New York + Hornet / New York
Client: The Kroger Company
Category: Music Adaptation / Song
Points: 3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Twix
Title:
Bears
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Elkjøp
Title:
Urban Miners
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Elkjøp
Title:
Urban Miners
Category:
Brand Partnerships
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
APIB
Title:
The Refugee Jatoba
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Oechsle
Title:
Mannequin Spectators
Category:
Experiential / Brand Installations
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
The National Lottery
Title:
A Christmas Love Story
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Guns Stats
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Swedish Brain Foundation
Title:
Think About the Brain
Category:
Typography / Typeface Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
Association of Registered Graphic Designers (RGD)
Title:
Defy
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Data Visualization / Dynamic / Responsive
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
MSF , UAE
Title:
The Giving Room
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Meta
Title:
Invisible Businesses
Category:
Brand-Side / External Agency Collaboration
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Meta
Title:
Invisible Businesses
Category:
Video Content / Series
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Skoda
Title:
Review Hacking
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
APIB
Title:
The Refugee Jatoba
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Innovation & Transformation / Innovation in Print
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Booklets / Books / Brochures
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
APIB
Title:
The Refugee Jatoba
Category:
Current Event Response
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Elkjøp
Title:
Urban Miners
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Coors Light
Title:
Chillboards
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Heinz
Title:
Famiglia Heinzzola
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
McDelivery
Title:
A Second of Happiness- Moving
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
The Kroger Company
Title:
The Magical Cookbook
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
