The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DENTSU
Client
Title
Category
Award
Points
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Best of Creative Use of Data
Points: 90.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Best of Design
Points: 90.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Best of Pharma
Points: 90.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 45.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Real-Time Data
Points: 45.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Online & Mobile
Points: 45.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Craft / Use of Technology
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Promotional / Physical Items
Points: 45.00
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 45.00
Scuffing Song
Agency: Spoon. + DENTSU INC. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd.
Category: Animation / Single
Points: 45.00
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation
Category: Posters / Series
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Out of Home / Brand Installations
Points: 21.00
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+
Category: Social Post / Single
Points: 21.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Social Media
Points: 21.00
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven
Category: Influencer Marketing / Use of Celebrity
Points: 21.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Innovation / Use of Media in Social Media
Points: 21.00
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Posters / Series
Points: 21.00
DEPARTURES TO COUNTLESS FUTURES
Agency: DENTSU INC. / Tokyo
Client: NIKKEI/The Hoshi Awards
Category: Craft / Illustration
Points: 21.00
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice
Category: Experiential & Installations / Brand Installations
Points: 9.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 9.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Craft / Use of Technology
Points: 9.00
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México
Category: Use of Gaming as a Tool
Points: 9.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Visual Craft / Art Direction
Points: 9.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Interactive & Mobile for Good
Points: 9.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Innovation / Use of Media in Pharma
Points: 9.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Technology for Good
Points: 9.00
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama
Category: Craft / Art Direction
Points: 9.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Experiential & Immersive for Good
Points: 9.00
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice
Category: Experiential / Brand Installations
Points: 9.00
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO
Category: Direct Marketing for Good
Points: 9.00
Driving Sun — Rally Japan 2023
Agency: Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client: Rally Japan 2023 Commission
Category: Posters / Series
Points: 9.00
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo
Category: Posters / Series
Points: 9.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Data Visualization / Static or Dynamic
Points: 9.00
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven
Category: Physical Products & Apparel
Points: 3.00
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney
Category: TV, VOD, & Online / Varying Length Series
Points: 3.00
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo
Category: Craft / Art Direction
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Innovation in Interactive & Mobile Craft
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Experiential / Hybrid Events
Points: 3.00
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney
Category: Social Video / Over 15 Seconds
Points: 3.00
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+
Category: Innovation / Use of Media in Social Media
Points: 3.00
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama
Category: Digital Design
Points: 3.00
KFC Re:Store
Agency: Dentsu Creative China / Shanghai
Client: Yum China
Category: Metaverse
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Customer Experience / CX
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Mobile Applications
Points: 3.00
PERFECT DAYS official movie site
Agency: mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client: PERFECT DAYS/MASTER MIND
Category: Websites / Desktop & Responsive
Points: 3.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Digital & Online / Websites & Mobile
Points: 3.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Creative Use of Data
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Innovation / Execution in Health & Wellness
Points: 3.00
Second Chance Champions
Agency: Dentsu Creative Australia + Transplant Australia
Client: Transplant Australia
Category: Branded Content
Points: 3.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Best of Creative Use of Data
Award:
2024 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Best of Design
Award:
2024 Design Best of Discipline Pencil
Points:
90.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Best of Pharma
Award:
2024 Pharma Best of Discipline Pencil
Points:
90.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Real-Time Data
Award:
2024 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Online & Mobile
Award:
2024 Pharma Gold Pencil
Points:
45.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Award:
2024 Pharma Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Promotional / Physical Items
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Craft / Art Direction
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Scuffing Song
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Asahi Television Broadcasting Corporation
Title:
The Sacred Dirt
Category:
Posters / Series
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Out of Home / Brand Installations
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Social Post / Single
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Social Media
Award:
2024 Pharma Silver Pencil
Points:
21.00
Client:
7-Eleven
Title:
Always Open
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Social Media
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Posters / Series
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
NIKKEI/The Hoshi Awards
Title:
DEPARTURES TO COUNTLESS FUTURES
Category:
Craft / Illustration
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Saba México
Title:
V-Land
Category:
Use of Gaming as a Tool
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Pharma
Award:
2024 Pharma Bronze Pencil
Points:
9.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Technology for Good
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Craft / Art Direction
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential / Brand Installations
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
MEO
Title:
The Forgotten Team
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Rally Japan 2023 Commission
Title:
Driving Sun — Rally Japan 2023
Category:
Posters / Series
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Data Visualization / Static or Dynamic
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
7-Eleven
Title:
Always Open
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Disney
Title:
This is Magic
Category:
TV, VOD, & Online / Varying Length Series
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Craft / Art Direction
Award:
2024 Design Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation in Interactive & Mobile Craft
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Experiential / Hybrid Events
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Disney
Title:
This is Magic
Category:
Social Video / Over 15 Seconds
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Innovation / Use of Media in Social Media
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Yum China
Title:
KFC Re:Store
Category:
Metaverse
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Customer Experience / CX
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Mobile Applications
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
PERFECT DAYS/MASTER MIND
Title:
PERFECT DAYS official movie site
Category:
Websites / Desktop & Responsive
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation / Execution in Health & Wellness
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Transplant Australia
Title:
Second Chance Champions
Category:
Branded Content
Award:
2024 Health & Wellness Merit Award
Points:
3.00
