The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Dentsu
Client
Title
Category
Award
Points
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
The Art of Cutout, Cobwebs
Agency: DENTSU INC. / Tokyo
Client: OLFA Corporation
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F
Category: Craft / Illustration - Single or Series
Points: 25.0
SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC.
Category: Craft / Art Direction - Single or Series
Points: 25.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police
Category: Mobile Advertising
Points: 25.0
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F
Category: Promotional / Posters - Series
Points: 25.0
United EWR Real Time Data Taxi Top Campaign
Agency: mcgarrybowen / new york
Client: United Airlines
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 15.0
Leave With A Story
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation
Category: Craft / Photography - Single or Campaign
Points: 15.0
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC.
Category: Promotional / Posters - Single
Points: 15.0
United EWR Real Time Data Taxi Top Campaign
Agency: mcgarrybowen / new york
Client: United Airlines
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College
Category: Craft / Illustration - Single or Series
Points: 15.0
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC.
Category: Promotional / Posters - Single
Points: 15.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Mobile Advertising
Points: 10.0
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government
Category: Craft / Dynamic Data Visualization
Points: 10.0
HITOTOKI CLOCK
Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client: KING JIM CO., LTD.
Category: Craft / Art Direction
Points: 10.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Promotional / Posters - Series
Points: 10.0
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun
Category: Promotional / Periodicals - Full Page or Spread
Points: 10.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police
Category: Use of Technology
Points: 10.0
Letter to Houston
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation
Category: Craft / Writing - Single or Campaign
Points: 2.0
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College
Category: Craft / Illustration - Single or Campaign
Points: 2.0
Each flow, each way
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Weight Tag
Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City
Client: Samsonite
Category: Innovation in Print & Outdoor / Print
Points: 2.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography - Single or Campaign
Points: 2.0
Weight Tag
Agency: AC mcgarrybowen / Mexico City + Americhip / Mexico City
Client: Samsonite
Category: Craft / Printing / Production - Single or Campaign
Points: 2.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police
Category: Branded Social Post / Real-Time Response
Points: 2.0
Game of Thrones: Ice & Fire
Agency: 360i / New York
Client: HBO
Category: Social Engagement / Community Building
Points: 2.0
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation
Category: Web / Utility
Points: 2.0
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation
Category: Web / User Experience
Points: 2.0
Blind Passion
Agency: NBS / Rio de Janeiro
Client: Flamengo
Category: Community Building
Points: 2.0
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun
Category: Print / Flat & Dimensional
Points: 2.0
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines
Category: Ambient Media / Experiential & Installations
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Digital / Banners & Pop-Ups
Points: 2.0
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada
Category: Branding / Collateral Item - Single
Points: 2.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Craft / Art Direction - Single or Series
Points: 2.0
STUDIES of Graphic design
Agency: DENTSU INC. / Tokyo
Client: The Yoshida Hideo Memorial Foundation
Category: Editorial / Magazine Cover
Points: 2.0
Self-spelling KANJI
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo
Client: The Shizuoka Shimbun and Shizuoka Broadcasting System
Category: Typography / Static
Points: 2.0
The Bridge
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd
Category: Promotional / Posters - Series
Points: 2.0
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan
Category: Promotional / Posters - Series
Points: 2.0
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: ELECTRONIC ARTS INC.
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 2.0
The Whole Earth Catalog
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: Mavericks
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 2.0
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines
Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited
Category: Craft / Art Direction - Single or Series
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Innovation in Mobile
Points: 2.0
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan
Category: Craft / Art Direction - Single or Series
Points: 2.0
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Illustration - Single or Series
Points: 2.0
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan
Category: Craft / Illustration - Single or Series
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Online Advertising / Banners
Points: 2.0
Redefining Distance
Agency: DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo
Client: NTT DOCOMO,INC.
Category: Craft / Visual Effects / Animation
Points: 2.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
OLFA Corporation
Title:
The Art of Cutout, Cobwebs
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Mobile Advertising
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Promotional / Posters - Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
United Airlines
Title:
United EWR Real Time Data Taxi Top Campaign
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
New Orleans Tourism Marketing Corporation
Title:
Leave With A Story
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
HOKKOKU SHIMBUN INC.
Title:
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
United Airlines
Title:
United EWR Real Time Data Taxi Top Campaign
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
HOKKOKU SHIMBUN INC.
Title:
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
KING JIM CO., LTD.
Title:
HITOTOKI CLOCK
Category:
Craft / Art Direction
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Posters - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Promotional / Periodicals - Full Page or Spread
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
New Orleans Tourism Marketing Corporation
Title:
Letter to Houston
Category:
Craft / Writing - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Dentsu Advertising Awards Selection Council
Title:
Each flow, each way
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Samsonite
Title:
Weight Tag
Category:
Innovation in Print & Outdoor / Print
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Samsonite
Title:
Weight Tag
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
HBO
Title:
Game of Thrones: Ice & Fire
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / Utility
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / User Experience
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Flamengo
Title:
Blind Passion
Category:
Community Building
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Greenpeace Philippines
Title:
Dead Whale
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Digital / Banners & Pop-Ups
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Plan International Canada
Title:
Educate a girl
Category:
Branding / Collateral Item - Single
Award:
2018 Design Merit Award
Points:
2.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
The Yoshida Hideo Memorial Foundation
Title:
STUDIES of Graphic design
Category:
Editorial / Magazine Cover
Award:
2018 Design Merit Award
Points:
2.0
Client:
The Shizuoka Shimbun and Shizuoka Broadcasting System
Title:
Self-spelling KANJI
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
good mornings Co., Ltd
Title:
The Bridge
Category:
Promotional / Posters - Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Promotional / Posters - Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
ELECTRONIC ARTS INC.
Title:
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Merit Award
Points:
2.0
Client:
Mavericks
Title:
The Whole Earth Catalog
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Merit Award
Points:
2.0
Client:
Greenpeace Philippines
Title:
Dead Whale
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
NTT DOCOMO,INC.
Title:
Redefining Distance
Category:
Craft / Visual Effects / Animation
Award:
2018 Interactive Merit Award
Points:
2.0
