The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf
Category: Craft - Writing / Writing
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 25.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Advertising / Advertising
Points: 25.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Applications & Sites / Consumer Goods
Points: 25.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: CSR - Branded Online / Branded Online
Points: 25.0
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C
Category: Craft - Music / Sound / Music / Sound
Points: 25.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf
Category: Consumer - Collateral / Posters - Campaign
Points: 15.0
This Girl Can
Agency: FCB Inferno / London
Client: Sport England
Category: Craft - Editing / Editing
Points: 15.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 15.0
Hello Pizza
Agency: Fcb Brasil / São Paulo
Client: CNA
Category: Consumer - Cross-Channel / Utility
Points: 15.0
Color for the Colorblind
Agency: FCB / Chicago
Client: Valspar
Category: Consumer - Brands, Products & Services / Community Building
Points: 15.0
This Girl Can
Agency: FCB Inferno / London
Client: Sport England
Category: Non-Profit - Cinema Advertising / Cinema Advertising
Points: 10.0
Flypaper
Agency: FCB / Chicago
Client: Boeing
Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 10.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
This Girl Can
Agency: FCB Inferno / London
Client: Sport England
Category: Non-Profit - Television / Television (Any Length) - Single
Points: 10.0
Flypaper
Agency: FCB / Chicago
Client: Boeing
Category: Craft - Art Direction / Art Direction
Points: 10.0
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group
Category: Craft - Writing / Writing
Points: 10.0
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Other Branded Content / Custom Content
Points: 10.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group
Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Craft - App Design / App Design
Points: 5.0
Easy Meal
Agency: FCB / Chicago
Client: Tombstone Pizza
Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Flypaper
Agency: FCB / Chicago
Client: Boeing
Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Posters for the Colorblind
Agency: FCB / Chicago
Client: Valspar
Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
Igugu
Agency: FCB 1886 / Johnnesburg
Client: Cell C
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
No Escape
Agency: FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client: The Lonely Road Foundation
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Mobile / User Experience
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Innovation - Mobile / Mobile
Points: 5.0
Flypaper
Agency: FCB / Chicago
Client: Boeing
Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Nbatm
Agency: FCB / Toronto + BMO / Toronto
Client: BMO
Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 5.0
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology
Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
Flypaper
Agency: FCB / Chicago
Client: Boeing
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil
Category: Consumer - Websites / Social Networks / Community
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 5.0
Color for the Colorblind
Agency: FCB / Chicago
Client: Valspar
Category: Consumer - Other Branded Content / Co-Promotions
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology
Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 5.0
Color for the Colorblind
Agency: FCB / Chicago
Client: Valspar
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Digital / Mobile
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Cell C
Title:
Igugu
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sport England
Title:
This Girl Can
Category:
Craft - Editing / Editing
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Sport England
Title:
This Girl Can
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Sport England
Title:
This Girl Can
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Boeing
Title:
Flypaper
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Paper Plus Group
Title:
Read Better Stories - Gym
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Smiles
Title:
Trip Book Smiles
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Tombstone Pizza
Title:
Easy Meal
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Valspar
Title:
Posters for the Colorblind
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Cell C
Title:
Igugu
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Lonely Road Foundation
Title:
No Escape
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
BMO
Title:
Nbatm
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Boeing
Title:
Flypaper
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Other Branded Content / Co-Promotions
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
