The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 50.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education
Category: Craft / Art Direction
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Integrated Branding
Points: 25.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Innovation in Social Media
Points: 15.0
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA)
Category: Direct Marketing
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Events & Experiential
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Effectiveness / Single Country or Region
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Integrated Campaign
Points: 15.0
Story Sign
Agency: FCB Inferno / London
Client: Huawei
Category: Innovation in Interactive
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Experiential
Points: 15.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Craft - Visual & Audio Craft / Sound
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Real-Time
Points: 15.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims)
Category: Typography / Dynamic / In Motion
Points: 15.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Craft / Typography
Points: 10.0
Story Sign
Agency: FCB Inferno / London
Client: Huawei
Category: Digital / Use of Technology
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Interactive
Points: 10.0
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc.
Category: Print / Pharma
Points: 10.0
Story Sign
Agency: FCB Inferno / London
Client: Huawei
Category: Innovation in Health & Wellness
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Digital & Online / Websites & Mobile
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Utility / E-Commerce
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Mobile UX / UI / User Experience
Points: 10.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Online Video / Interactive Video
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Brand Voice
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Targeting
Points: 10.0
Watermarks for Water
Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client: Getty
Category: Websites / E-Commerce
Points: 2.0
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO
Category: Online Advertising / Display Ads
Points: 2.0
Warboard
Agency: FCB Brasil / São Paulo
Client: Estadão Newspaper
Category: Craft / Art Direction
Points: 2.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Craft / Writing
Points: 2.0
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism
Category: Branding / Identity System
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital
Category: Utility
Points: 2.0
Travel Ads
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Radio Flyer
Category: Craft / Writing - Campaign
Points: 2.0
Behind The Numbers
Agency: Happiness / an FCB alliance / Brussels
Client: OVK / PEVR (Parents of Road Victims)
Category: Innovation in Radio & Audio
Points: 2.0
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics
Category: Events & Competitions
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims)
Category: Craft / Dynamic Data Visualization
Points: 2.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Innovation in Film
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Online Films & Video / Long Form - Single
Points: 2.0
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co
Category: Online Films & Video / Long Form - Single
Points: 2.0
Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government
Category: Social Engagement / Community Building
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref
Category: Craft / Printing / Production
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Social Engagement / Stunts & Activations
Points: 2.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaign
Award:
2019 Integrated Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Utility
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Typography
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Boehringer Ingelheim Pharmaceuticals Inc.
Title:
5 Million Puffs
Category:
Print / Pharma
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Products
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Applications
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Utility / E-Commerce
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Bronze Pencil
Points:
10.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Online Video / Interactive Video
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
Getty
Title:
Watermarks for Water
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
VOO
Title:
Buffer Rage
Category:
Online Advertising / Display Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft / Writing
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Radio Flyer
Title:
Travel Ads
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
Behind The Numbers
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Levi Strauss & Co
Title:
Use Your Vote
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
