The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Out of Home
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Interactive & Online
Points: 90.00
This Girl Can
Agency: FCB Inferno / London + Partizan / London Client: Sport England Category: Fusion Pencil
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
Points: 90.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Best of Design
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Out of Home / Brand Installations
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Experiential Radio & Audio
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Print
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Brand Partnerships
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Integrated Digital & Physical Product
Points: 45.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Digital / Use of Technology
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Sound
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Cross-Channel UX / UI / Digital / Physical
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical
Points: 45.00
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Physical Product & Mobile Integration
Points: 21.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Film / Pharma
Points: 21.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Installations
Points: 21.00
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Out of Home / P.O.P. & In-Store
Points: 21.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Design
Points: 21.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Physical Product & Mobile Integration
Points: 9.00
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Points: 9.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Experiential / Interactive Digital Installations
Points: 9.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Points: 9.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Real-Time
Points: 9.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand
Points: 9.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver
Points: 9.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Sustainable Development Goals
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Sustainable Development Goals
Points: 3.00
Reverse Camera Radio Campaign
Agency: FCB Joburg (Pty) Ltd / Johannesburg Client: Toyota Corolla Category: Craft / Writing - Series
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Promotional Items / Physical Products
Points: 3.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.00
Client:
Sport England
Title:
This Girl Can
Category:
Fusion Pencil
Award:
2021 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Out of Home / Brand Installations
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential Radio & Audio
Award:
2021 Radio & Audio Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Print
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Integrated Digital & Physical Product
Award:
2021 IP & Products Gold Pencil
Points:
45.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Online-only Video / Interactive Video
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Silver Pencil
Points:
21.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Film / Pharma
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Installations
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Real-Time
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Toyota Corolla
Title:
Reverse Camera Radio Campaign
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
