The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
This Girl Can
Agency: FCB Inferno / London + Partizan / London
Client: Sport England
Category: Fusion Pencil
Points: 90.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Best of Design
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Out of Home
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Experiential & Immersive
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Interactive & Online
Points: 90.00
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Digital & Online / Ecommerce
Points: 45.00
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Digital / Use of Technology
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Out of Home / Brand Installations
Points: 45.00
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society
Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Brand Partnerships
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation
Category: Online-only Video / Interactive Video
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Experiential Radio & Audio
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Craft / Use of Sound
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Cross-Channel UX / UI / Digital / Physical
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Cross-Channel UX / UI / Digital / Physical
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Integrated Digital & Physical Product
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Craft / Use of Technology
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Innovation & Transformation / Innovation in Print
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 45.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Influencer Marketing / Single Channel
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Live Events
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Brand Partnerships
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Virtual Events - Livestream
Points: 45.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Physical Product & Mobile Integration
Points: 21.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Brand Installations
Points: 21.00
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF
Category: Out of Home / P.O.P. & In-Store
Points: 21.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Design
Points: 21.00
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com
Category: Film / Pharma
Points: 21.00
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation
Category: Innovation & Transformation / Innovation in Film
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Craft / Use of Technology
Points: 9.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Experiential / Interactive Digital Installations
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Real-Time
Points: 9.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Cultural Driver
Points: 9.00
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Digital / Web & Mobile
Points: 9.00
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com
Category: Animation / Single
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Physical Product & Mobile Integration
Points: 9.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Single Country or Region / Consumer / Brand
Points: 9.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Physical Items
Points: 3.00
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King
Category: Television & VOD / Short Form - Single
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Creative Use of Data
Points: 3.00
The Trial for Clinical Equality
Agency: FCB Health Network / New York
Client: FCB Health Network
Category: Craft / Art Direction
Points: 3.00
Client:
Sport England
Title:
This Girl Can
Category:
Fusion Pencil
Award:
2021 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Out of Home / Brand Installations
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Online-only Video / Interactive Video
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential Radio & Audio
Award:
2021 Radio & Audio Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Integrated Digital & Physical Product
Award:
2021 IP & Products Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Print
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Silver Pencil
Points:
21.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Installations
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Film / Pharma
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Real-Time
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.00
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
FCB Health Network
Title:
The Trial for Clinical Equality
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.00
