The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Single Country or Region / Consumer / Brand
Points: 3.00
Stay Home of the Whopper
Agency: FCB / New York Client: Burger King Category: Television & VOD / Short Form - Single
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Real-Time
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Promotional Items / Physical Products
Points: 3.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Physical Items
Points: 3.00
Non-Bob
Agency: Happiness / an FCB alliance / Brussels + BLISS / Brussels + Raygun / Brussels + Fledge.tv / Brussels Client: OVK + VIAS (Parents of Road Victims + Belgian Traffic Institute) Category: Physical Items
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto Client: LifeStyles Healthcare Category: Creative Use of Data
Points: 3.00
Long Live Love
Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events
Points: 3.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Reverse Camera Radio Campaign
Agency: FCB Joburg (Pty) Ltd / Johannesburg Client: Toyota Corolla Category: Craft / Writing - Series
Points: 3.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Green Pencil
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Sustainable Development Goals
Points: 3.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Sustainable Development Goals
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
The Momentous Moments of Max and Maxine
Agency: Area 23, An FCB Health Network Company / New York + HORNET / New York Client: Lilly/Cyramza Category: Film / Pharma
Points: 3.00
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: Snap Inc. Category: Digital / Social Media
Points: 3.00
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: Snap Inc. Category: Customer Experience / CX
Points: 3.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events - Livestream
Points: 3.00
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Points: 3.00
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Events & Experiential
Points: 3.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Points: 3.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Craft / Storytelling
Points: 3.00
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Community Building
Points: 3.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Experiential & Immersive
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Brand Voice
Points: 3.00
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Integrated Branding Campaign
Points: 3.00
The Trial for Clinical Equality
Agency: FCB Health Network / New York Client: FCB Health Network Category: Craft / Art Direction
Points: 3.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
OVK + VIAS (Parents of Road Victims + Belgian Traffic Institute)
Title:
Non-Bob
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Canon, USA
Title:
Long Live Love
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Toyota Corolla
Title:
Reverse Camera Radio Campaign
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Lilly/Cyramza
Title:
The Momentous Moments of Max and Maxine
Category:
Film / Pharma
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Digital / Social Media
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Experiential / Virtual Events - Pre-Recorded
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Craft / Storytelling
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
FEDCAF
Title:
Helpy Hour
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00