The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Network Rankings

 


McCann Worldgroup

Client

Title

Category

Award

Points

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 150.0
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single Points: 75.0
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content Points: 75.0
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product Points: 75.0
Fearless Girl Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single Points: 25.0
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Design / Print Points: 25.0
White Hats Wanted Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Gaming Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Experiential / Live Events Points: 25.0
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Physical Product Points: 25.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product Points: 25.0
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Use of Technology Points: 25.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding Points: 25.0
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Applications Points: 25.0
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Use of Technology Points: 25.0
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single Points: 25.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle Client: Microsoft Category: User-Generated Campaign Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building Points: 25.0
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Media Relations Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Events & Experiential Points: 25.0
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Public Relations Points: 25.0
Now or Never Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign Points: 25.0
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Cultural Driver Points: 25.0
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form Points: 25.0
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series Points: 15.0
Digital Puppetry Agency: McCann / Melbourne Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR) Points: 15.0
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online Points: 15.0
HIJACKED HIGHWAY Agency: McCann / Lima Client: Sodimac Homecenter Category: Experiential / Virtual Reality (VR) Points: 15.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content Points: 15.0
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Innovation in Branded Entertainment Points: 15.0
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product Points: 15.0
Count On: Sloth Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single Points: 15.0
Interrupt-a-palooza: Nighty Night Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single Points: 15.0
Interrupt-a-palooza: Smile and Say Skis Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single Points: 15.0
Interrupt-a-palooza Campaign Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign Points: 15.0
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Utility Points: 15.0
Disclaimer Videos Agency: The Martin Agency / Richmond Client: GEICO Category: Mobile-First Video Points: 15.0
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign Points: 15.0
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Experiential Radio Points: 15.0
The Alternatives Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Campaign Points: 15.0
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Radio Points: 15.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building Points: 15.0
Ticket to Play Agency: Weber Shandwick / New York Client: Mattel Barbie Category: Media Relations Points: 15.0
58 Soul Riders Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential Points: 15.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building Points: 15.0
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct Points: 15.0
TV Doctors - Emergency Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form Points: 15.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Gold Pencil

150.0

Banco Santander

Beyond Money

Broadcast / Long Form - Single

2018 Branded Entertainment Gold Pencil

75.0

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

2018 Radio Gold Pencil

75.0

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

2018 Health, Wellness & Pharma Gold Pencil

75.0

State Street Global Advisors

Fearless Girl

Experiential / Environmental / Ambient Media - Single

2018 Design Gold Pencil

25.0

Ministry of Public Health, Afghanistan

The Immunity Charm

Innovation in Design / Print

2018 Design Gold Pencil

25.0

U.S. Army

White Hats Wanted

Gaming

2018 Branded Entertainment Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Experiential / Live Events

2018 Branded Entertainment Gold Pencil

25.0

Ministry of Public Health, Afghanistan

The Immunity Charm

Physical Product

2018 Intellectual Property Gold Pencil

25.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Digital & Physical Product

2018 Intellectual Property Gold Pencil

25.0

Chevrolet

The Invisible Car

Use of Technology

2018 Responsive Environments Gold Pencil

25.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Branding

2018 Cross-Platform Gold Pencil

25.0

EITB - Euskal Irrati Telebista

YOURNALIST

Applications

2018 Mobile Gold Pencil

25.0

EITB - Euskal Irrati Telebista

YOURNALIST

Use of Technology

2018 Mobile Gold Pencil

25.0

Sodimac Homecenter

HIJACKED HIGHWAY

Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

2018 Print & Outdoor Gold Pencil

25.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Campaign

2018 Print & Outdoor Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Innovation in Print & Outdoor / Ambient Media

2018 Print & Outdoor Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Social Engagement / Community Building

2018 Social Media Gold Pencil

25.0

United States Postal Service

USPS - Operation Santa

Media Relations

2018 Public Relations Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Events & Experiential

2018 Public Relations Gold Pencil

25.0

United States Postal Service

USPS - Operation Santa

Innovation in Public Relations

2018 Public Relations Gold Pencil

25.0

Orange

Now or Never

Craft - Use of Music / Original Music - Single or Campaign

2018 Moving Image Craft Gold Pencil

25.0

Ministry of Public Health, Afghanistan

The Immunity Charm

Ambient Media / Experiential & Installations

2018 Direct Marketing Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

2018 Direct Marketing Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

Cigna

TV Doctors - Even More Drama

Film / Short Form

2018 Health, Wellness & Pharma Gold Pencil

25.0

Ministry of Public Health, Afghanistan

The Immunity Charm

Promotional / Collateral Items - Single or Series

2018 Design Silver Pencil

15.0

Melbourne International Film Festival

Digital Puppetry

Experiential / Virtual Reality (VR)

2018 Interactive Silver Pencil

15.0

United States Postal Service

USPS - Operation Santa

Innovation in Interactive / Online

2018 Interactive Silver Pencil

15.0

Sodimac Homecenter

HIJACKED HIGHWAY

Experiential / Virtual Reality (VR)

2018 Branded Entertainment Silver Pencil

15.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Content

2018 Branded Entertainment Silver Pencil

15.0

Banco Santander

Beyond Money

Innovation in Branded Entertainment

2018 Branded Entertainment Silver Pencil

15.0

Chevrolet

The Invisible Car

Integrated Digital & Physical Product

2018 Intellectual Property Silver Pencil

15.0

GEICO

Count On: Sloth

Television / Short Form - Single

2018 Film Silver Pencil

15.0

GEICO

Interrupt-a-palooza: Nighty Night

Online Films & Video / Pre-Roll Video - Single

2018 Film Silver Pencil

15.0

GEICO

Interrupt-a-palooza: Smile and Say Skis

Online Films & Video / Pre-Roll Video - Single

2018 Film Silver Pencil

15.0

GEICO

Interrupt-a-palooza Campaign

Online Films & Video / Pre-Roll Video - Campaign

2018 Film Silver Pencil

15.0

EITB - Euskal Irrati Telebista

YOURNALIST

Utility

2018 Mobile Silver Pencil

15.0

GEICO

Disclaimer Videos

Mobile-First Video

2018 Mobile Silver Pencil

15.0

Prostate Cancer Canada

The Alternatives

Broadcast / Any Length - Campaign

2018 Radio Silver Pencil

15.0

Coca-Cola

Share a Coke 1,000 Name Celebration

Experiential Radio

2018 Radio Silver Pencil

15.0

Prostate Cancer Canada

The Alternatives

Craft / Writing - Campaign

2018 Radio Silver Pencil

15.0

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Radio

2018 Radio Silver Pencil

15.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Social Engagement / Community Building

2018 Social Media Silver Pencil

15.0

Mattel Barbie

Ticket to Play

Media Relations

2018 Public Relations Silver Pencil

15.0

Ministerio del Interior (Ministry of Interior)

58 Soul Riders

Events & Experiential

2018 Public Relations Silver Pencil

15.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Community Building

2018 Public Relations Silver Pencil

15.0

Ministry of Public Health, Afghanistan

The Immunity Charm

Innovation in Direct

2018 Direct Marketing Silver Pencil

15.0

Cigna

TV Doctors - Emergency

Film / Short Form

2018 Health, Wellness & Pharma Silver Pencil

15.0

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