The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Gaming
Points: 10.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange
Category: Music Videos
Points: 10.0
Tactile
Agency: McCann / New York
Client: Microsoft
Category: Experimental / Internal Projects / R&D
Points: 10.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew
Category: Integrated Branding
Points: 10.0
Interrupt-a-palooza: Special Delivery
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Pre-Roll Video - Single
Points: 10.0
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Single
Points: 10.0
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati
Client: Fully Booked Philippines
Category: Broadcast / Any Length - Campaign
Points: 10.0
Disclaimer Campaign
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Broadcast / Any Length - Campaign
Points: 10.0
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Craft / Writing - Single
Points: 10.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Craft / Use of Music - Single or Campaign
Points: 10.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Community Building
Points: 10.0
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd.
Category: Branded Content
Points: 10.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Tactile
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Interrupt-a-palooza: Special Delivery
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Disclaimer Campaign
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Craft / Writing - Single
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Community Building
Award:
2018 Public Relations Bronze Pencil
Points:
10.0