The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Social Post / Series
Points: 3.00
Clarity of hindsight
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Datsun South Africa Category: Craft / Writing - Series
Points: 3.00
Carmageddon
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Datsun South Africa Category: Broadcast / Single
Points: 3.00
The Original Pan Weighted Blanket
Agency: GSD&M / Austin Client: Pizza Hut Category: Promotional Items / Physical Products
Points: 3.00
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Magazine / Series
Points: 3.00
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo Client: Apple, Inc. Category: Billboards & Transit / Series
Points: 3.00
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London Client: HORNBACH Category: Sound Mixing
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Original Music / Score
Points: 3.00
Underdog
Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles Client: Grammys Category: Music Adaptation / Song
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Use of Licensed Music
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Casting
Points: 3.00
Through Different Eyes
Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London Client: Standard Chartered Category: Visual Effects / Single
Points: 3.00
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London Client: HORNBACH Category: Visual Effects / Single
Points: 3.00
HORNBACH "Biodiversity starts in your garden."
Agency: HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin Client: HORNBACH Category: Cinematography / Single
Points: 3.00
Over Sharing
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Writing / Single
Points: 3.00
An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Writing / Single
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Direction / Single
Points: 3.00
Big Good
Agency: TBWA ESPAÑA / Madrid Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Gaming / Branded Games
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online-only Video / Series
Points: 3.00
Shift+K+F+C
Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Websites / Ecommerce
Points: 3.00
Make Time
Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg Client: 1000 Women Trust Category: Digital / Web & Mobile
Points: 3.00
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Shhhhh
Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg Client: Datsun South Africa Category: Low Budget / Under 50K Budget
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Points: 3.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Points: 3.00
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Television & VOD / Long Form - Single
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Points: 3.00
Big Good
Agency: TBWA ESPAÑA / Madrid Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Craft / Art Direction
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation Client: Canadian Women’s Foundation Category: Integrated Campaign
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Social Media Post - Series
Points: 3.00
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
But make it Mzansi
Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg Client: Spotify Category: Craft / Illustration
Points: 3.00
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba Client: The Recording Academy Category: Moving Image / Single
Points: 3.00
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Branding / Branded Item
Points: 3.00
ECHO
Agency: GSD&M / Austin Client: United States Air Force Category: UX / UI / Interface Design
Points: 3.00
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford Client: Travelers Insurance Category: Craft / Art Direction
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York Client: MTN DEW Category: Games
Points: 3.00
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York Client: MTN DEW Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba Client: The Recording Academy Category: Short Form Video / Single
Points: 3.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Datsun South Africa
Title:
Clarity of hindsight
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Datsun South Africa
Title:
Carmageddon
Category:
Broadcast / Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Pizza Hut
Title:
The Original Pan Weighted Blanket
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
Client:
McDonald's
Title:
Burger & Me
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Sound Mixing
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Grammys
Title:
Underdog
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Amazon
Title:
The Show Must Go On
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Standard Chartered
Title:
Through Different Eyes
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
HORNBACH
Title:
HORNBACH "Biodiversity starts in your garden."
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Over Sharing
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
An Apple Original | ATV+
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
1000 Women Trust
Title:
Make Time
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Datsun South Africa
Title:
Shhhhh
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
Spotify
Title:
But make it Mzansi
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.00
Client:
The Recording Academy
Title:
Records of Credit
Category:
Moving Image / Single
Award:
2021 Design Merit Award
Points:
3.00
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Branding / Branded Item
Award:
2021 Design Merit Award
Points:
3.00
Client:
United States Air Force
Title:
ECHO
Category:
UX / UI / Interface Design
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Games
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
MTN DEW
Title:
Bob Ross
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00