The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Clarity of hindsight
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa
Category: Craft / Writing - Series
Points: 3.00
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London
Client: Amazon
Category: Casting
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Category: Integrated Campaign
Points: 3.00
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Digital & Online / Social Media Post - Series
Points: 3.00
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance
Category: Craft / Art Direction
Points: 3.00
Make Time
Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg
Client: 1000 Women Trust
Category: Digital / Web & Mobile
Points: 3.00
Shift+K+F+C
Agency: TBWA\RAAD / Dubai
Client: KFC Arabia
Category: Websites / Ecommerce
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Online-only Video / Series
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Gaming / Branded Games
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 3.00
Carmageddon
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa
Category: Broadcast / Single
Points: 3.00
Through Different Eyes
Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London
Client: Standard Chartered
Category: Visual Effects / Single
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Points: 3.00
ECHO
Agency: GSD&M / Austin
Client: United States Air Force
Category: UX / UI / Interface Design
Points: 3.00
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc.
Category: Billboards & Transit / Series
Points: 3.00
The Original Pan Weighted Blanket
Agency: GSD&M / Austin
Client: Pizza Hut
Category: Promotional Items / Physical Products
Points: 3.00
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Magazine / Series
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Use of Licensed Music
Points: 3.00
Underdog
Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client: Grammys
Category: Music Adaptation / Song
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Original Music / Score
Points: 3.00
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH
Category: Sound Mixing
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Category: Online Films & Video / Short Form - Single
Points: 3.00
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy
Category: Moving Image / Single
Points: 3.00
But make it Mzansi
Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg
Client: Spotify
Category: Craft / Illustration
Points: 3.00
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki
Client: Fortum
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Games
Points: 3.00
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy
Category: Short Form Video / Single
Points: 3.00
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client: MTN DEW
Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance
Category: Craft / Art Direction
Points: 3.00
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Series
Points: 3.00
Shhhhh
Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg
Client: Datsun South Africa
Category: Low Budget / Under 50K Budget
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Television & VOD / Long Form - Single
Points: 3.00
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client: The Lebanese Army
Category: Branding / Branded Item
Points: 3.00
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Single
Points: 3.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Single
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Online Films & Video / Long Form - Single
Points: 3.00
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client: Tourism New Zealand
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto
Client: Canadian Women’s Foundation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc.
Category: Social Post / Series
Points: 3.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Direction / Single
Points: 3.00
An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Writing / Single
Points: 3.00
Over Sharing
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Writing / Single
Points: 3.00
HORNBACH "Biodiversity starts in your garden."
Agency: HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin
Client: HORNBACH
Category: Cinematography / Single
Points: 3.00
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH
Category: Visual Effects / Single
Points: 3.00
Client:
Datsun South Africa
Title:
Clarity of hindsight
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Amazon
Title:
The Show Must Go On
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
1000 Women Trust
Title:
Make Time
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Datsun South Africa
Title:
Carmageddon
Category:
Broadcast / Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Standard Chartered
Title:
Through Different Eyes
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
United States Air Force
Title:
ECHO
Category:
UX / UI / Interface Design
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Pizza Hut
Title:
The Original Pan Weighted Blanket
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
Client:
McDonald's
Title:
Burger & Me
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Grammys
Title:
Underdog
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Sound Mixing
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
The Recording Academy
Title:
Records of Credit
Category:
Moving Image / Single
Award:
2021 Design Merit Award
Points:
3.00
Client:
Spotify
Title:
But make it Mzansi
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.00
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Games
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
MTN DEW
Title:
Bob Ross
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Datsun South Africa
Title:
Shhhhh
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Branding / Branded Item
Award:
2021 Design Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
An Apple Original | ATV+
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Over Sharing
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
HORNBACH
Title:
HORNBACH "Biodiversity starts in your garden."
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00