The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Best of Interactive, Online & Mobile
Points: 90.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Best of Pharma
Points: 90.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Best of Radio & Audio-First
Points: 90.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Brand Partnerships
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Creative Effectiveness / Consumer Products
Points: 45.00
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Best of Out of Home
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 45.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Products
Points: 45.00
Friedreich and I
Agency: VML Health Spain + Biogen + La Boutique 77 + Canja Audio Culture / Curitiba
Client: Biogen
Category: Film & Video
Points: 45.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Experiential Radio & Audio
Points: 45.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: AI Craft / Art & Visual Design
Points: 45.00
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Billboards & Transit / Series
Points: 22.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Magazine / Series
Points: 22.50
GOATS GOT BAG
Agency: Scholz & Friends / Berlin
Client: GOT BAG
Category: Craft / Use of Humor
Points: 21.00
Navy SubReddit Hunt
Agency: VML / Dallas
Client: U.S. Navy
Category: Social Post / Single Platform Series
Points: 21.00
Mntana Ka Gogo
Agency: VML South Africa
Client: Vaseline
Category: Social Post / Single
Points: 21.00
Bad Luck Reverser
Agency: NAME / Bogota + VML / New York
Client: Refisal / Brinsa
Category: Product Packaging
Points: 21.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Innovation / New Ideas in Direct Marketing
Points: 21.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 21.00
Tennessee Sound Sites
Agency: VML / Kansas City
Client: Tennessee Department of Tourist Development
Category: Custom Content
Points: 21.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Brand Partnerships
Points: 21.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Craft / Use of Technology
Points: 21.00
Don't Stop Motion
Agency: VML Chile / Santiago + Papamusic / Buenos Aires + Punkrobot / Santiago + UFF Contenidos / Santiago
Client: Gobierno de Chile
Category: Film & Video
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Art Direction
Points: 21.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Brand Partnerships / Creator / Brand Collaboration
Points: 21.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Creative Use of Data
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Typography
Points: 21.00
The Rewards Bag
Agency: VML / Montevideo + WPP Media / Montevideo
Client: TaTa
Category: Commerce
Points: 10.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Use of Humor
Points: 10.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Out of Home
Points: 10.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Use of Humor
Points: 10.50
Navy SubReddit Hunt
Agency: VML / Dallas
Client: U.S. Navy
Category: Community Engagement
Points: 9.00
Game guardian
Agency: VML Argentina / Buenos Aires + LADOBLE / Buenos Aires
Client: Movistar
Category: Social Media for Good
Points: 9.00
Buzzcodes
Agency: VML Canada
Client: Volkswagen
Category: Social Media Stunts & Activations
Points: 9.00
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex
Category: Brand Voice
Points: 9.00
Buzzcodes
Agency: VML Canada
Client: Volkswagen
Category: Social Media / Social Post - Single or Series
Points: 9.00
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex
Category: Creative Effectiveness / Consumer Products
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Use of Technology
Points: 9.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Brand Partnerships
Points: 9.00
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen
Category: Craft / Art Direction
Points: 9.00
Living Fabric
Agency: VML / Bogota + Atratus / Bogota + Universidad de los Andes / Bogota + Macarena / Bogota
Client: UNIVERSIDAD DE LOS ANDES & ATRATUS
Category: Innovation / New Ideas in IP & Product Design
Points: 9.00
The Most Brilliant Failure.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen
Category: Cinematography / Single
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Books / Booklets / Brochures
Points: 9.00
Bad Luck Reverser
Agency: NAME / Bogota + VML / New York
Client: Refisal / Brinsa
Category: Product Packaging
Points: 9.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Craft / Use of Humor
Points: 9.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Best of Interactive, Online & Mobile
Award:
2026 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.00
Client:
Aritium
Title:
PainVisible
Category:
Best of Pharma
Award:
2026 Pharma Best of Discipline Pencil
Points:
90.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Best of Radio & Audio-First
Award:
2026 Radio & Audio-First Best of Discipline Pencil
Points:
90.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Brand Partnerships
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Creative Effectiveness / Consumer Products
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Best of Out of Home
Award:
2026 Out of Home Best of Discipline Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Aritium
Title:
PainVisible
Category:
Products
Award:
2026 Pharma Gold Pencil
Points:
45.00
Client:
Biogen
Title:
Friedreich and I
Category:
Film & Video
Award:
2026 Pharma Gold Pencil
Points:
45.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Experiential Radio & Audio
Award:
2026 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
AI Craft / Art & Visual Design
Award:
2026 Creative Use of AI Gold Pencil
Points:
45.00
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Gold Pencil
Points:
22.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Magazine / Series
Award:
2026 Print & Promotional Gold Pencil
Points:
22.50
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Craft / Use of Humor
Award:
2026 Branded Entertainment Silver Pencil
Points:
21.00
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Social Post / Single Platform Series
Award:
2026 Social Media Silver Pencil
Points:
21.00
Client:
Vaseline
Title:
Mntana Ka Gogo
Category:
Social Post / Single
Award:
2026 Social Media Silver Pencil
Points:
21.00
Client:
Refisal / Brinsa
Title:
Bad Luck Reverser
Category:
Product Packaging
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Innovation / New Ideas in Direct Marketing
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Creative Use of Data Silver Pencil
Points:
21.00
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Targeting
Award:
2026 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Tennessee Department of Tourist Development
Title:
Tennessee Sound Sites
Category:
Custom Content
Award:
2026 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Brand Partnerships
Award:
2026 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Aritium
Title:
PainVisible
Category:
Craft / Use of Technology
Award:
2026 Pharma Silver Pencil
Points:
21.00
Client:
Gobierno de Chile
Title:
Don't Stop Motion
Category:
Film & Video
Award:
2026 Pharma Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Art Direction
Award:
2026 Print & Promotional Silver Pencil
Points:
21.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Brand Partnerships / Creator / Brand Collaboration
Award:
2026 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Creative Use of Data
Award:
2026 Creative Use of AI Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Typography
Award:
2026 Design in Advertising Silver Pencil
Points:
21.00
Client:
TaTa
Title:
The Rewards Bag
Category:
Commerce
Award:
2026 Direct Marketing Silver Pencil
Points:
10.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Use of Humor
Award:
2026 Out of Home Silver Pencil
Points:
10.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Out of Home
Award:
2026 Health & Wellness Silver Pencil
Points:
10.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Use of Humor
Award:
2026 Print & Promotional Silver Pencil
Points:
10.50
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Low Budget
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Community Engagement
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Game guardian
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Volkswagen
Title:
Buzzcodes
Category:
Social Media Stunts & Activations
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Brand Voice
Award:
2026 Public Relations Bronze Pencil
Points:
9.00
Client:
Volkswagen
Title:
Buzzcodes
Category:
Social Media / Social Post - Single or Series
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Creative Effectiveness / Consumer Products
Award:
2026 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Use of Technology
Award:
2026 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Brand Partnerships
Award:
2026 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
UNIVERSIDAD DE LOS ANDES & ATRATUS
Title:
Living Fabric
Category:
Innovation / New Ideas in IP & Product Design
Award:
2026 IP & Product Design Bronze Pencil
Points:
9.00
Client:
IWC Schaffhausen
Title:
The Most Brilliant Failure.
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Books / Booklets / Brochures
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Refisal / Brinsa
Title:
Bad Luck Reverser
Category:
Product Packaging
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Diageo
Title:
Glassphemy
Category:
Newspaper / Series
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Craft / Use of Humor
Award:
2026 Radio & Audio-First Bronze Pencil
Points:
9.00
