Young Ones Student Awards
The Young Ones competition is one of the most acclaimed advertising, interactive and design student competitions. It has a tradition of excellence dating back to 1986.
Operation CoDnite
School Miami Ad School Brazil / Sao Paulo + Miami Ad School / Miami + CUCA - School of Creative / Sao Paulo
Category
Brief: Activision Blizzard / Call of Duty
Annual ID
YO22_B049M
Description
Operation CoDnite was developed based on a Call of Duty principle - a real warzone camp. The CODNITE war strategy consisted of attracting several players to Call of Duty without knowing they were falling into an ambush marketing trap. Thus, the new CoD map called Caldera has infiltrated the most mainstream platform of the moment: Fortnite.
But when they realized they were inside a Call Of Duty map with such unique hype, it generated so much buzz that anyone not on CoD felt the FOMO - "feeling of missing out", and joined the real battle royal!
But when they realized they were inside a Call Of Duty map with such unique hype, it generated so much buzz that anyone not on CoD felt the FOMO - "feeling of missing out", and joined the real battle royal!
2022 Awards
Total Points: 1
Student Merit
Credits
Art Director
Bernardo Marques Dalla
Gabriel Santos
Copywriter
João Victor Eustachio
Luisa Muniz Barbosa
College / University
Miami Ad School Brazil / São Paulo
Miami Ad School / Miami
CUCA - School of Creative São Paulo / Sao Paulo
Universidade Federal do Espírito Santo / Vitória
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