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Poetry & Paint / The New Yorker, Conde Nast, Destination Canada

Submitted By Adrian Vieni

Description

A short doc film for The New Yorker Content Studio and Destination Canada, documenting the inspired collaboration between New York based poet Cleo Wade and Toronto visual artist Bareket Kezwer. Shot over two days in March, 2018.

Objective

While the piece takes the form of a short documentary hosted The New Yorker's channels, It is still a piece of branded content commissioned by Destination Canada. The intended purpose of the film is to shine a light on the vibrant street art and culture of Toronto, and ultimately to drive Americans to visit Toronto. The film focuses on two strong women who have found success in male dominated fields, coming together for the first time to create a collaborative piece of art for the whole city to see.

Technical Challenge

The film presented many technical challenges in its production, namely the weather. In creating a piece funded by a tourism organization, it is important for the city to feel inviting, warm, and exciting to visit. Unfortunately, winter ran quite long last year, and we we had to adapt, shooting in small pockets of sunlight between flurries. It made the production a very trying 48-hours, but what we managed to get was still quite magical.

Client

The New Yorker, Conde Nast, Destination Canada

Agency

Ogilvy
ogilvy-canada.com

Media

Television

Market

Tourism & Travel

Credits

Director

Adrian Vieni

Producer

Katy Maravala

Production Company

Asymetric

Creative Director

Christian Horsfall

Editor

Michael Barker

Views

5

 

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