The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Bjorn Dahlstrom catalogue
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Watercloset workship: sit beautiful!
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Leatherman Tools 2001 Product Catalog
Agency: Hornall Anderson Design Works / Seattle
Client: Leatherman Tool Group Category: Brand and Corporate Identity / Booklet/Brochure
Media Kit
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brill's Content Category: Brand and Corporate Identity / Booklet/Brochure
Heffernan Icons
Agency: Pentagram Design / San Francisco
Client: Terry Heffernan Category: Brand and Corporate Identity / Booklet/Brochure
Precision Brochure
Agency: Saatchi & Saatchi / Sydney
Client: Spicers Paper Category: Brand and Corporate Identity / Booklet/Brochure
Waggener Edstrom Book
Agency: Sandstrom Design / Portland
Client: Waggener Edstrom Category: Brand and Corporate Identity / Booklet/Brochure
Target Brand Mrktg. Book and DVD
Agency: Graphiculture / Minneapolis
Client: Target Corporation Category: Brand and Corporate Identity / Booklet/Brochure
John Varvatos
Agency: Toth Brand Imaging / Concord
Client: John Varvatos Category: Brand and Corporate Identity / Booklet/Brochure
How to Think
Agency: Turner Duckworth / San Francisco
Client: Virgin Atlantic Category: Brand and Corporate Identity / Booklet/Brochure
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Brand and Corporate Identity / Booklet/Brochure
B&R Trip Guide 2002
Agency: Viva Dolan / Toronto
Client: Butterfield & Robinson Category: Brand and Corporate Identity / Booklet/Brochure
In the Gutter
Agency: Viva Dolan / Toronto
Client: Curious Collection-Arjo Wiggins Category: Brand and Corporate Identity / Booklet/Brochure
Curious Swatchbooks-North America
Agency: Viva Dolan / Toronto
Client: Curious Collection-Arjo Wiggins Category: Brand and Corporate Identity / Booklet/Brochure
Do You See What I See?
Agency: VSA Partners / Chicago
Client: Fox River Paper Co. Category: Brand and Corporate Identity / Booklet/Brochure
Free Time 2002 Engagement Calendar
Agency: VSA Partners / Chicago
Client: Fox River Paper Co. Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - Encyclopedia of Addictions
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - No More Miss Nice Guy
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - The Art of Contracts
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Books - Book of Lies
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Siemens Brand Fact Book
Agency: Wieden+Kennedy / Amsterdam
Client: Siemens AG Category: Brand and Corporate Identity / Booklet/Brochure
Siemens Mobile Devices, Brand Manual and Creative Guidelines
Agency: Wieden+Kennedy / Amsterdam
Client: Siemens AG Category: Brand and Corporate Identity / Booklet/Brochure
reception
Agency: Claydonheeleyjonesmason / London
Client: Claydonheeleyjonesmason Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer
Agency: Agency Eleven / Minneapolis
Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign
Agency: Alpern Lehman / Scottsdale
Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters
Agency: Bouvier Kelly / Greensboro
Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble
Agency: Butler Shine & Stern / Sausalito
Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown
Agency: Core 77 / New York
Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book
Agency: Crispin Porter & Bogusky / Miami
Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami
Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Archipelago Racing Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Ad-O-Matic
Agency: Eisner Underground / Baltimore
Client: Advertising Association of Baltimore Category: Direct Mail / Direct Mail: Single
F & M Boxes
Agency: Eisner Communications / Baltimore
Client: Farmers & Mechanics Bank Category: Direct Mail / Direct Mail: Single
Exercise Mat
Agency: Foote Cone & Belding / Seattle
Client: Precor Category: Direct Mail / Direct Mail: Single
Book
Agency: Gosh Advertising / Singapore
Client: Stonesoft Singapore Category: Direct Mail / Direct Mail: Single
Papermill Presentation
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wrapping Paper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Hunt Adkins Holiday Gift 01/02
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Direct Mail / Direct Mail: Single
Thunderbird Collection
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Direct Mail / Direct Mail: Single
Suction Cup
Agency: J. Walter Thompson / Hong Kong
Client: Jaguar X-Type Category: Direct Mail / Direct Mail: Single
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Bjorn Dahlstrom catalogue
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02047D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Watercloset workship: sit beautiful!
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02048D
Award:
2002 Design Merit Award
Agency:
Hornall Anderson Design Works / Seattle
Client:
Leatherman Tool Group
Title:
Leatherman Tools 2001 Product Catalog
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02049D
Award:
2002 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Brill's Content
Title:
Media Kit
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02050D
Award:
2002 Design Merit Award
Agency:
Pentagram Design / San Francisco
Client:
Terry Heffernan
Title:
Heffernan Icons
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02051D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Spicers Paper
Title:
Precision Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02052D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Waggener Edstrom
Title:
Waggener Edstrom Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02053D
Award:
2002 Design Merit Award
Agency:
Graphiculture / Minneapolis
Client:
Target Corporation
Title:
Target Brand Mrktg. Book and DVD
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02054D
Award:
2002 Design Merit Award
Agency:
Toth Brand Imaging / Concord
Client:
John Varvatos
Title:
John Varvatos
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02055D
Award:
2002 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Virgin Atlantic
Title:
How to Think
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02056D
Award:
2002 Design Merit Award
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02057D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Butterfield & Robinson
Title:
B&R Trip Guide 2002
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02058D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Curious Collection-Arjo Wiggins
Title:
In the Gutter
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02059D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Curious Collection-Arjo Wiggins
Title:
Curious Swatchbooks-North America
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02060D
Award:
2002 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Fox River Paper Co.
Title:
Do You See What I See?
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02061D
Award:
2002 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Fox River Paper Co.
Title:
Free Time 2002 Engagement Calendar
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02062D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - Encyclopedia of Addictions
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02063D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - No More Miss Nice Guy
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02064D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - The Art of Contracts
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02065D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Books - Book of Lies
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02066D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Siemens AG
Title:
Siemens Brand Fact Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02067D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Siemens AG
Title:
Siemens Mobile Devices, Brand Manual and Creative Guidelines
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02068D
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
Claydonheeleyjonesmason
Title:
reception
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02154D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Tingler
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02155D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
UPM
Title:
Cote Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02156D
Award:
2002 Design Merit Award
Agency:
Alpern Lehman / Scottsdale
Client:
Breitfeld & Schliekert
Title:
Feel the Love Direct Mail Campaign
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02157D
Award:
2002 Design Merit Award
Agency:
Bouvier Kelly / Greensboro
Client:
Ad Club of the Triad
Title:
Rejection letters
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02158D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Giving Birth
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02159D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Microwave
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02160D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Sunburn
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02161D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Wasp
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02162D
Award:
2002 Design Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Nuance Communications
Title:
The Bubble
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02163D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
PeñaBrand
Title:
Promo
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02164D
Award:
2002 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
CN 2002 Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02165D
Award:
2002 Design Merit Award
Agency:
Core 77 / New York
Client:
Off Site
Title:
Off Site In Chinatown
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02166D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Florida Department of Health
Title:
Truth Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02167D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
MINI
Title:
Book of Motoring
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02168D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02169D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Racing Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02170D
Award:
2002 Design Merit Award
Agency:
Eisner Underground / Baltimore
Client:
Advertising Association of Baltimore
Title:
Ad-O-Matic
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02171D
Award:
2002 Design Merit Award
Agency:
Eisner Communications / Baltimore
Client:
Farmers & Mechanics Bank
Title:
F & M Boxes
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02172D
Award:
2002 Design Merit Award
Agency:
Foote Cone & Belding / Seattle
Client:
Precor
Title:
Exercise Mat
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02173D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Stonesoft Singapore
Title:
Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02174D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Papermill Presentation
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02175D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02176D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02177D
Award:
2002 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Hunt Adkins
Title:
Hunt Adkins Holiday Gift 01/02
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02178D
Award:
2002 Design Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
Thunderbird Collection
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02179D
Award:
2002 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
Jaguar X-Type
Title:
Suction Cup
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02180D
Award:
2002 Design Merit Award
Agency:
Lowe / New York
Client:
Montblanc
Title:
Signature
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02181D