The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike, Apple, Body-shop, Harley Davidson
Agency: Ogilvy & Mather / Mumbai
Client: Bennett Coleman & Co. Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fevicol Sea Face, Dog, Heads
Agency: Ogilvy & Mather / Mumbai
Client: Pidilite Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Car Park, FootPrints, Speed Camera, Have You Seen
Agency: Saatchi & Saatchi / London
Client: Toyota Corolla Category: Newspaper / Newspaper Over 600 Lines: Campaign
Equalizer, Afro, Reggae
Agency: Taxi / Toronto
Client: Milestone Category: Newspaper / Newspaper Over 600 Lines: Campaign
Couch, Vase, Window
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Interflora Category: Newspaper / Newspaper Over 600 Lines: Campaign
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST
Agency: Saatchi & Saatchi / Johannesburg
Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Baggage Carousel
Agency: BADJAR Advertising / Melbourne
Client: BMW Group - MINI Category: Outdoor / Guerilla Advertising: Single
Coasters
Agency: Blattner Brunner / Pittsburgh
Client: Zippo Category: Outdoor / Guerilla Advertising: Single
Stairmaster
Agency: Foote Cone & Belding / Singapore
Client: Adidas Singapore Category: Outdoor / Guerilla Advertising: Single
Crack
Agency: Goh Ramanathan / Singapore
Client: Hush Puppies Category: Outdoor / Guerilla Advertising: Single
Mask
Agency: JDA / Perth
Client: Bikeforce Australia Category: Outdoor / Guerilla Advertising: Single
Coaster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Dunlop Category: Outdoor / Guerilla Advertising: Single
Hitchhikers
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Outdoor / Guerilla Advertising: Single
Baby Magazine
Agency: Young & Rubicam / São Paulo
Client: Editoria Simbolo Category: Outdoor / Guerilla Advertising: Single
Subground
Agency: Aimaq Rapp Stolle / Berlin
Client: Nike International Category: Package Design / Commercial Product Packaging
Snowflake
Agency: Batey / Singapore
Client: Singapore Airlines Category: Package Design / Commercial Product Packaging
Radio VW Posters
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Radiovw - Turntable
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Alice in Wonderland
Agency: Carmichael Lynch / Minneapolis
Client: Children's Theater Category: Package Design / Commercial Product Packaging
Mensa recruitment - prodigy
Agency: Gosh Advertising / Singapore
Client: Mensa Singapore Category: Package Design / Commercial Product Packaging
Mensa Recruitment - Prodigy (Dots)
Agency: Gosh Advertising / Singapore
Client: Mensa Singapore Category: Package Design / Commercial Product Packaging
Free Mullets, Fried Food Diet, Mardi Gras, Thighs, Thousands
Agency: Hill Holliday / New York
Client: Popeyes Category: Package Design / Commercial Product Packaging
Motor Psycho
Agency: Iridium Design / Ottawa
Client: Ottawa Knights Category: Package Design / Commercial Product Packaging
Globechair
Agency: Kinetic Interactive / Singapore
Client: Lorgan's The Retro Store Category: Package Design / Commercial Product Packaging
An open letter to the string quartet of the Titanic.
Agency: Lindsay Stone & Briggs / Madison
Client: Bach Dancing & Dynamite Society Category: Package Design / Commercial Product Packaging
On banging your head in 3/4 time.
Agency: Lindsay Stone & Briggs / Madison
Client: Bach Dancing & Dynamite Society Category: Package Design / Commercial Product Packaging
SoHo
Agency: Lowe / New York
Client: Montblanc Category: Package Design / Commercial Product Packaging
Bull Posters
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Package Design / Commercial Product Packaging
WOW Posters
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Package Design / Commercial Product Packaging
DIY CALENDAR
Agency: Saatchi & Saatchi / Johannesburg
Client: Petervale Category: Package Design / Commercial Product Packaging
Promotional Campaign
Agency: Templin Brink Design / San Francisco
Client: Art Real Screen Printers Category: Package Design / Commercial Product Packaging
Sperm/Brain/Attractive
Agency: Jupiter Drawing Room, The / Johannesburg
Client: Discovery Health Category: Package Design / Commercial Product Packaging
Homestead Poster Campaign
Agency: Archrival / Lincoln
Client: Homestead of America Category: Package Design / Product Packaging: Campaign
Beacon +
Agency: Beacon Communications / Tokyo
Client: Beacon Communications Category: Package Design / Product Packaging: Campaign
Jars of Clay
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amnesty International Category: Package Design / Product Packaging: Campaign
Sorry for the Confusion
Agency: Duffy Design / Minneapolis
Client: Art and Architecture Category: Package Design / Product Packaging: Campaign
Coastal Cleanup Day Poster Series
Agency: Eleven / San Francisco
Client: California Coastal Commission Category: Package Design / Product Packaging: Campaign
Block Party
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Crissy Field Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Egret
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Flying Circus
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Kite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Red Cross Poster
Agency: Graham Clifford Design / New York
Client: Residents of New York City Category: Package Design / Product Packaging: Campaign
9/11 Poster
Agency: Griffith Phillips Creative / Dallas
Client: Salvation Army of Texas Category: Package Design / Product Packaging: Campaign
See the city
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
The eye
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
Award:
2002 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02133A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Bennett Coleman & Co.
Title:
Nike, Apple, Body-shop, Harley Davidson
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02134A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Pidilite Industries
Title:
Fevicol Sea Face, Dog, Heads
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02135A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota Corolla
Title:
Car Park, FootPrints, Speed Camera, Have You Seen
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02136A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Milestone
Title:
Equalizer, Afro, Reggae
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02137A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Interflora
Title:
Couch, Vase, Window
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02138A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02538A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Divac
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02539A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Eukanuba
Title:
TASTE TEST
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02540A
Award:
2002 Advertising Merit Award
Agency:
BADJAR Advertising / Melbourne
Client:
BMW Group - MINI
Title:
Baggage Carousel
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02291A
Award:
2002 Advertising Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Zippo
Title:
Coasters
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02292A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Adidas Singapore
Title:
Stairmaster
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02293A
Award:
2002 Advertising Merit Award
Agency:
Goh Ramanathan / Singapore
Client:
Hush Puppies
Title:
Crack
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02294A
Award:
2002 Advertising Merit Award
Agency:
JDA / Perth
Client:
Bikeforce Australia
Title:
Mask
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02295A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Dunlop
Title:
Coaster
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02296A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Hitchhikers
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02297A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / São Paulo
Client:
Editoria Simbolo
Title:
Baby Magazine
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02298A
Award:
2002 Interactive Merit Award
Agency:
Mezzina Brown & Partners LLC / New York
Client:
Mezzina Brown & Partners LLC
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
02175N
Award:
2002 Design Merit Award
Agency:
Aimaq Rapp Stolle / Berlin
Client:
Nike International
Title:
Subground
Category:
Package Design / Commercial Product Packaging
Annual ID:
02092D
Award:
2002 Design Merit Award
Agency:
Batey / Singapore
Client:
Singapore Airlines
Title:
Snowflake
Category:
Package Design / Commercial Product Packaging
Annual ID:
02093D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Radio VW Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02094D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Radiovw - Turntable
Category:
Package Design / Commercial Product Packaging
Annual ID:
02095D
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Children's Theater
Title:
Alice in Wonderland
Category:
Package Design / Commercial Product Packaging
Annual ID:
02096D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Mensa Singapore
Title:
Mensa recruitment - prodigy
Category:
Package Design / Commercial Product Packaging
Annual ID:
02097D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Mensa Singapore
Title:
Mensa Recruitment - Prodigy (Dots)
Category:
Package Design / Commercial Product Packaging
Annual ID:
02098D
Award:
2002 Design Merit Award
Agency:
Hill Holliday / New York
Client:
Popeyes
Title:
Free Mullets, Fried Food Diet, Mardi Gras, Thighs, Thousands
Category:
Package Design / Commercial Product Packaging
Annual ID:
02099D
Award:
2002 Design Merit Award
Agency:
Iridium Design / Ottawa
Client:
Ottawa Knights
Title:
Motor Psycho
Category:
Package Design / Commercial Product Packaging
Annual ID:
02100D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Lorgan's The Retro Store
Title:
Globechair
Category:
Package Design / Commercial Product Packaging
Annual ID:
02101D
Award:
2002 Design Merit Award
Agency:
Lindsay Stone & Briggs / Madison
Client:
Bach Dancing & Dynamite Society
Title:
An open letter to the string quartet of the Titanic.
Category:
Package Design / Commercial Product Packaging
Annual ID:
02102D
Award:
2002 Design Merit Award
Agency:
Lindsay Stone & Briggs / Madison
Client:
Bach Dancing & Dynamite Society
Title:
On banging your head in 3/4 time.
Category:
Package Design / Commercial Product Packaging
Annual ID:
02103D
Award:
2002 Design Merit Award
Agency:
Lowe / New York
Client:
Montblanc
Title:
SoHo
Category:
Package Design / Commercial Product Packaging
Annual ID:
02104D
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Bull Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02105D
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
WOW Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02106D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Petervale
Title:
DIY CALENDAR
Category:
Package Design / Commercial Product Packaging
Annual ID:
02107D
Award:
2002 Design Merit Award
Agency:
Templin Brink Design / San Francisco
Client:
Art Real Screen Printers
Title:
Promotional Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02108D
Award:
2002 Design Merit Award
Agency:
Jupiter Drawing Room, The / Johannesburg
Client:
Discovery Health
Title:
Sperm/Brain/Attractive
Category:
Package Design / Commercial Product Packaging
Annual ID:
02109D
Award:
2002 Design Merit Award
Agency:
Archrival / Lincoln
Client:
Homestead of America
Title:
Homestead Poster Campaign
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02110D
Award:
2002 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Beacon Communications
Title:
Beacon +
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02111D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amnesty International
Title:
Jars of Clay
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02112D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Art and Architecture
Title:
Sorry for the Confusion
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02113D
Award:
2002 Design Merit Award
Agency:
Eleven / San Francisco
Client:
California Coastal Commission
Title:
Coastal Cleanup Day Poster Series
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02114D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Block Party
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02115D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Crissy Field Campaign
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02116D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Egret
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02117D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Flying Circus
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02118D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Kite
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02119D
Award:
2002 Design Merit Award
Agency:
Graham Clifford Design / New York
Client:
Residents of New York City
Title:
Red Cross Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02120D
Award:
2002 Design Merit Award
Agency:
Griffith Phillips Creative / Dallas
Client:
Salvation Army of Texas
Title:
9/11 Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02121D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Arkitektur Museet
Title:
See the city
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02122D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Arkitektur Museet
Title:
The eye
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02123D