The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Bjorn Dahlstrom
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
Watercloset workshop: sit beautiful!
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
TV/Flowerpot/Fishtank
Agency: Kinetic Interactive / Singapore
Client: Residents' Committee Category: Package Design / Product Packaging: Campaign
Camo
Agency: Kinetic Interactive / Singapore
Client: Singapore Cancer Society Category: Package Design / Product Packaging: Campaign
Shirt/Blouse/Sweater
Agency: Kinetic Interactive / Singapore
Client: Singapore Petroleum Limited Category: Package Design / Product Packaging: Campaign
what's the story behind old glory
Agency: McWhorter Design / Decatur
Client: McWhorter Design Category: Package Design / Product Packaging: Campaign
Goethe, Holbein, Passavant
Agency: Ogilvy & Mather / Frankfurt
Client: Frankfurter Museum Category: Package Design / Product Packaging: Campaign
AIGA Chicago Annual Meeting 2001 Poster
Agency: Pivot Design / Chicago
Client: AIGA Category: Package Design / Product Packaging: Campaign
Institute for Nanotechnology at Northwestern University Recruitment Poster
Agency: Pivot Design / Chicago
Client: Institute for Nanotechnology Category: Package Design / Product Packaging: Campaign
Black World History Museum Poster Campaign
Agency: Rodgers Townsend / St. Louis
Client: Black World History Museum Category: Package Design / Product Packaging: Campaign
Much Ado Poster
Agency: St. John & Partners / Jacksonville
Client: Much Ado About Books Category: Package Design / Product Packaging: Campaign
Anti-Corruption
Agency: TBWA / Shanghai
Client: Shenzen Social Protection Governor Category: Package Design / Product Packaging: Campaign
2002 year of
Agency: WBA HK Limited / Hong Kong
Client: WBA HK Limited Category: Package Design / Product Packaging: Campaign
Good Times
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal
Agency: DeVito/Verdi / New York
Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi
Agency: DeVito/Verdi / New York
Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Cow Friend
Agency: Nail Commuications / Providence
Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Garage, Gaziger, Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. AKA's Hairdo Helper
Agency: a.k.a.Robaire / Los Angeles
Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking
Agency: Robaire and Hogshead / Los Angeles
Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage
Agency: BDDP et Fils / Boulogne Billancourt
Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map
Agency: BDH\TBWA / Manchester
Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations
Agency: Butler Shine & Stern / Sausalito
Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag
Agency: David Stone Copywriting / Broomfield
Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day
Agency: Lowe / New York
Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon
Agency: Mad Dogs & Englishmen / San Francisco
Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong
Agency: Mullen / Wenham
Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng
Agency: Leo Burnett / Singapore
Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment
Agency: Saatchi & Saatchi / Torrance
Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
You Can't Be Too Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Integrated Branding Campaign
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Bjorn Dahlstrom
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02124D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Watercloset workshop: sit beautiful!
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02125D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Residents' Committee
Title:
TV/Flowerpot/Fishtank
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02126D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Singapore Cancer Society
Title:
Camo
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02127D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Singapore Petroleum Limited
Title:
Shirt/Blouse/Sweater
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02128D
Award:
2002 Design Merit Award
Agency:
McWhorter Design / Decatur
Client:
McWhorter Design
Title:
what's the story behind old glory
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02129D
Award:
2002 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Frankfurter Museum
Title:
Goethe, Holbein, Passavant
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02130D
Award:
2002 Design Merit Award
Agency:
Pivot Design / Chicago
Client:
AIGA
Title:
AIGA Chicago Annual Meeting 2001 Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02131D
Award:
2002 Design Merit Award
Agency:
Pivot Design / Chicago
Client:
Institute for Nanotechnology
Title:
Institute for Nanotechnology at Northwestern University Recruitment Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02132D
Award:
2002 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Black World History Museum
Title:
Black World History Museum Poster Campaign
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02133D
Award:
2002 Design Merit Award
Agency:
St. John & Partners / Jacksonville
Client:
Much Ado About Books
Title:
Much Ado Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02134D
Award:
2002 Design Merit Award
Agency:
TBWA / Shanghai
Client:
Shenzen Social Protection Governor
Title:
Anti-Corruption
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02135D
Award:
2002 Design Merit Award
Agency:
WBA HK Limited / Hong Kong
Client:
WBA HK Limited
Title:
2002 year of
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02136D
Award:
2002 Advertising Merit Award
Agency:
Ammirati Puris / Toronto
Client:
Labatt Breweries of Canada
Title:
Good Times
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02441A
Award:
2002 Advertising Merit Award
Agency:
Ammirati Puris / Toronto
Client:
Labatt Breweries of Canada
Title:
Pub
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02442A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Shrek
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02443A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: The Family Man
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02444A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Everyone
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02445A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Golf Ball Washer Inventor
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02446A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Horsedrawn Carriage Driver
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02447A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Male Fur Coat Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02448A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Public Toilet Paper Refiller
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02449A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Supermarket Free Sample Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02450A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Wedding Band Guitar Player
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02451A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
For Eyes
Title:
Crazy Cal
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02452A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
For Eyes
Title:
Sushi
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02453A
Award:
2002 Advertising Merit Award
Agency:
Nail Commuications / Providence
Client:
Sublime Juices & Beverages
Title:
Cow Friend
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02454A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Garage, Gaziger, Everyone
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02455A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Frank, Phrase, Thong
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02456A
Award:
2002 Advertising Merit Award
Agency:
a.k.a.Robaire / Los Angeles
Client:
a.k.a.Robaire
Title:
Mr. AKA's Hairdo Helper
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02348A
Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Robaire and Hogshead
Title:
Dark Cynical Thinking
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02349A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BDDP et Fils
Title:
The Garbage
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02350A
Award:
2002 Advertising Merit Award
Agency:
BDH\TBWA / Manchester
Client:
BDH/TBWA
Title:
Tube Map
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02351A
Award:
2002 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Cannes Congratulations
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02352A
Award:
2002 Advertising Merit Award
Agency:
David Stone Copywriting / Broomfield
Client:
David Stone
Title:
Blood Bag
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02353A
Award:
2002 Advertising Merit Award
Agency:
Lowe / New York
Client:
Lowe Lintas & Partners
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02354A
Award:
2002 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / San Francisco
Client:
Mad Dogs San Francisco
Title:
Coupon
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02355A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Mullen
Title:
Ping Pong
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02356A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Victor Ng
Title:
Victor Ng
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02357A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Saatchi & Saatchi
Title:
Meaningless Comment
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02358A
Award:
2002 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Belding Awards
Title:
Bowl Cut Call For Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02359A
Award:
2002 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Integrated Branding Campaign
Annual ID:
02160N
Award:
2002 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
You Can't Be Too Organized
Category:
Integrated Branding Campaign
Annual ID:
02161N
Award:
2002 Interactive Merit Award
Agency:
Merkley Newman Harty & Partners / New York
Client:
BMW Motorcycles.com
Title:
Category:
Integrated Branding Campaign
Annual ID:
02162N
Award:
2002 Interactive Merit Award
Agency:
Showtime Networks Inc / New York
Client:
Showtime Networks Inc
Title:
Category:
Integrated Branding Campaign
Annual ID:
02163N
Award:
2002 Interactive Merit Award
Agency:
Abel & Baker / Stockholm
Client:
MTV Nordic
Title:
Category:
Beyond the Banner
Annual ID:
02093N
Award:
2002 Interactive Merit Award
Agency:
Abel & Baker / Stockholm
Client:
MTV Nordic
Title:
Category:
Beyond the Banner
Annual ID:
02094N
Award:
2002 Interactive Merit Award
Agency:
Abel & Baker / Stockholm
Client:
MTV Nordic / MSN
Title:
Category:
Beyond the Banner
Annual ID:
02095N
Award:
2002 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Gessy Lever
Title:
Gessy Lever
Category:
Beyond the Banner
Annual ID:
02096N
Award:
2002 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Pepsi
Title:
Pepsi
Category:
Beyond the Banner
Annual ID:
02097N