The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Z4 Roadster Launch Kit
Agency: Ritta & Associates / Englewood
Client: BMW of North America Category: Direct Mail / Direct Mail: Single
Hit Me
Agency: Saatchi & Saatchi / Bangalore
Client: Zandu Works Category: Direct Mail / Direct Mail: Single
Hidden Message
Agency: Saatchi & Saatchi / Singapore
Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
2002 Sandstrom Design Holiday Gift
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Direct Mail / Direct Mail: Single
Ratchet & Clanks' 1st Picture Book
Agency: TBWA / Berlin
Client: Sony PlayStation 2 Category: Direct Mail / Direct Mail: Single
SHIFT_Launch Kit
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan Category: Direct Mail / Direct Mail: Single
Temporarily Closed
Agency: Turner Duckworth / London
Client: Turner Duckworth Category: Direct Mail / Direct Mail: Single
Haven from Barbara Verry Catalog
Agency: VSA Partners / Chicago
Client: Baker Category: Direct Mail / Direct Mail: Single
Harley-Davidson 2003 Genuine Motor Accessories and Genuine Motor Parts Catalog
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Direct Mail / Direct Mail: Single
One Year of Endless Pain
Agency: Weigertpirouzwolf / Hamburg
Client: Endless Pain Studio Category: Direct Mail / Direct Mail: Single
Rough Magazine
Agency: Axiom Design Group / Houston
Client: Dallas Society for Visual Arts Category: Publication Design / Trade Magazine Full Issue
Tablecloth
Agency: Zapping / Madrid
Client: C de C Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Texture Issue, postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Read. It helps.
Agency: Ogilvy & Mather / New Delhi
Client: Mid Land Bookshop Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
2002 Holiday Card
Agency: Pivot Design / Chicago
Client: Pivot Design Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Direct Mail / Direct Mail: Campaign
Ottoman, Readerman, Camera
Agency: Mad Dogs and Englishmen / San Francisco
Client: Maximum PC Category: Direct Mail / Direct Mail: Campaign
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hershey Store
Agency: Ogilvy & Mather / New York
Client: Hershey Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Commercial Vehicles Are for Everybody Campaign
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Snake Truck Lettering
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Harley-Davidson 2001 Annual Report
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Annual Report
Interface 2001 Annual Report
Agency: VSA Partners / Chicago
Client: Interface Category: Brand and Corporate Identity Design / Annual Report
Vulindlela Corporate Identity
Agency: Daddy buy me a Pony / Cape Town
Client: Vulindlela Category: Brand and Corporate Identity / Corporate Identity
Fibs. Fine Food-Tall Stories.
Agency: Bingo Communications / Johannesburg
Client: Fibs Restaurant Category: Brand and Corporate Identity / Corporate Identity
Wedding & Party Promo
Agency: CANNON / Grand Rapids
Client: Skyler, DJ Category: Brand and Corporate Identity / Corporate Identity
Manhattan Dining Logo
Agency: Graphics and Designing Inc. / Tokyo
Client: Will Planning Inc. Category: Brand and Corporate Identity / Corporate Identity
Hairdresser
Agency: Zapping / Madrid
Client: Jesus Galindo Category: Brand and Corporate Identity / Corporate Identity
Corporate Identity Program
Agency: Maksimovic & Partners / Saarbrücken
Client: Dittgen Bauunternehmen Category: Brand and Corporate Identity / Corporate Identity
Blazer's Identity Manuals
Agency: Sandstrom Design / Portland
Client: Portland Trail Blazers Category: Brand and Corporate Identity / Corporate Identity
business cards: v 5.0, v 6.0, v 7.0 complete identity
Agency:
Client: space150 Category: Brand and Corporate Identity / Corporate Identity
space150 v 6.0 complete identity program
Agency:
Client: space150 Category: Brand and Corporate Identity / Corporate Identity
space150 v 7.0 complete identity program
Agency:
Client: space150 Category: Brand and Corporate Identity / Corporate Identity
Stationery
Agency: Taxi / Toronto
Client: Butterfield & Robinson Category: Brand and Corporate Identity / Corporate Identity
The Knowledge
Agency: Taxi Studio Ltd. / Bristol
Client: Taxi Studio Ltd. Category: Brand and Corporate Identity / Corporate Identity
Wicked Hair Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Wicked Hair Company Category: Brand and Corporate Identity / Corporate Identity
Independent Film Company ID
Agency: The Brooklyn Brothers / New York
Client: Dirty Rice Category: Brand and Corporate Identity / Corporate Identity
Editors business card
Agency: The Brooklyn Brothers / New York
Client: Sabrina Huffman Category: Brand and Corporate Identity / Corporate Identity
Design Indaba
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Cape Town Major Events Company Category: Brand and Corporate Identity / Corporate Identity
Corporate Identity 40 Sardines Restaurant
Agency: Three Wide Marketing / Kansas City
Client: 40 Sardines Restaurant Category: Brand and Corporate Identity / Corporate Identity
Boa Corporate Identity
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity / Corporate Identity
[red white blue]
Agency: Anothermountainman / Hong Kong
Client: Hong Kong Heritage Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Award:
2003 Design Merit Award
Agency:
Ritta & Associates / Englewood
Client:
BMW of North America
Title:
Z4 Roadster Launch Kit
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03176D
Award:
2003 Design Merit Award
Agency:
Saatchi & Saatchi / Bangalore
Client:
Zandu Works
Title:
Hit Me
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03177D
Award:
2003 Design Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Republic of Singapore Navy
Title:
Hidden Message
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03178D
Award:
2003 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
2002 Sandstrom Design Holiday Gift
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03179D
Award:
2003 Design Merit Award
Agency:
TBWA / Berlin
Client:
Sony PlayStation 2
Title:
Ratchet & Clanks' 1st Picture Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03180D
Award:
2003 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Nissan
Title:
SHIFT_Launch Kit
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03181D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Turner Duckworth
Title:
Temporarily Closed
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03182D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Baker
Title:
Haven from Barbara Verry Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03183D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson 2003 Genuine Motor Accessories and Genuine Motor Parts Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03184D
Award:
2003 Design Merit Award
Agency:
Weigertpirouzwolf / Hamburg
Client:
Endless Pain Studio
Title:
One Year of Endless Pain
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03185D
Award:
2003 Design Merit Award
Agency:
Axiom Design Group / Houston
Client:
Dallas Society for Visual Arts
Title:
Rough Magazine
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03151D
Award:
2003 Design Merit Award
Agency:
Zapping / Madrid
Client:
C de C
Title:
Tablecloth
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03193D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03194D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Mid Land Bookshop
Title:
Read. It helps.
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03195D
Award:
2003 Design Merit Award
Agency:
Pivot Design / Chicago
Client:
Pivot Design
Title:
2002 Holiday Card
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03196D
Award:
2003 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03186D
Award:
2003 Design Merit Award
Agency:
Mad Dogs and Englishmen / San Francisco
Client:
Maximum PC
Title:
Ottoman, Readerman, Camera
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03187D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03142D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Hershey
Title:
Hershey Store
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03143D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG
Title:
The Commercial Vehicles Are for Everybody Campaign
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03144D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Snake Truck Lettering
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03145D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson 2001 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03055D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Interface
Title:
Interface 2001 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03056D
Award:
2003 Design Merit Award
Agency:
Daddy buy me a Pony / Cape Town
Client:
Vulindlela
Title:
Vulindlela Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03081D
Award:
2003 Design Merit Award
Agency:
Bingo Communications / Johannesburg
Client:
Fibs Restaurant
Title:
Fibs. Fine Food-Tall Stories.
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03082D
Award:
2003 Design Merit Award
Agency:
CANNON / Grand Rapids
Client:
Skyler, DJ
Title:
Wedding & Party Promo
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03083D
Award:
2003 Design Merit Award
Agency:
Graphics and Designing Inc. / Tokyo
Client:
Will Planning Inc.
Title:
Manhattan Dining Logo
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03084D
Award:
2003 Design Merit Award
Agency:
Zapping / Madrid
Client:
Jesus Galindo
Title:
Hairdresser
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03085D
Award:
2003 Design Merit Award
Agency:
Maksimovic & Partners / Saarbrücken
Client:
Dittgen Bauunternehmen
Title:
Corporate Identity Program
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03086D
Award:
2003 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Portland Trail Blazers
Title:
Blazer's Identity Manuals
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03087D
Award:
2003 Design Merit Award
Agency:
Client:
space150
Title:
business cards: v 5.0, v 6.0, v 7.0 complete identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03088D
Award:
2003 Design Merit Award
Agency:
Client:
space150
Title:
space150 v 6.0 complete identity program
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03089D
Award:
2003 Design Merit Award
Agency:
Client:
space150
Title:
space150 v 7.0 complete identity program
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03090D
Award:
2003 Design Merit Award
Agency:
Taxi / Toronto
Client:
Butterfield & Robinson
Title:
Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03091D
Award:
2003 Design Merit Award
Agency:
Taxi Studio Ltd. / Bristol
Client:
Taxi Studio Ltd.
Title:
The Knowledge
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03092D
Award:
2003 Design Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Wicked Hair Company
Title:
Wicked Hair Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03093D
Award:
2003 Design Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
Dirty Rice
Title:
Independent Film Company ID
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03094D
Award:
2003 Design Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
Sabrina Huffman
Title:
Editors business card
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03095D
Award:
2003 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Cape Town Major Events Company
Title:
Design Indaba
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03096D
Award:
2003 Design Merit Award
Agency:
Three Wide Marketing / Kansas City
Client:
40 Sardines Restaurant
Title:
Corporate Identity 40 Sardines Restaurant
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03097D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Boa Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03098D
Award:
2003 Design Merit Award
Agency:
Anothermountainman / Hong Kong
Client:
Hong Kong Heritage Museum
Title:
[red white blue]
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03197D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03198D