The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Jonas Bohlin
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
El centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Noah Woods
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Eddie Guy
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese sake Gokyo-Cherry blossom-
Agency: Freelancer / TOKYO
Client: SAKAI SAKE BREWING CO,.Ltd Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Poster for the Year of Monkey
Agency: Grey Wba HK Limited / Hong Kong
Client: Grey Wba HK Limited Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dot Poster
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Nothing But Passion-Pope Lollipop
Agency: J. Walter Thompson / Hong Kong
Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
ADULTS
Agency: Ogilvy & Mather Budapest / Budapest
Client: London Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Bowl, Candleholder, Kettle
Agency: Foote Cone & Belding Singapore / Singapore
Client: Royal Selangor Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Chalk, Elephant, Cue
Agency: IA Collaborative / Chicago
Client: Brunswick Billiards Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Nothing But Passion-Dong Po Meat, Nothing But Passion-Ai Lijima, Nothing But Passion-Leslie Cheung, Nothing But Passion-Pope Lollipop, Nothing But Passion-Ma Ying Jeou
Agency: J. Walter Thompson / Hong Kong
Client: 4As Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III
Agency: Ogilvy & Mather/The Brand Integration Group / New York
Client: Sprite Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Hotel St. Pauli Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Scissors, Crayon, Pencil
Agency: Freelancer / Shanghai
Client: China Children.net.cn Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Agency: Margeotes Fertitta + Partners / New York
Client: American Foundation for Suicide Prevention Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Brand
Agency: DPZ / São Paulo
Client: Francesc Petit Category: Publication Design / Book Jacket Design
Memento
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Book Jacket Design
X-MAS TREES
Agency: John A. LaMacchia / Kew Gardens
Client: John A. LaMacchia Category: Publication Design / Book Jacket Design
Young Guns Annual
Agency: Leo Burnett / McMahons Point
Client: Young Guns International Advertising Award Category: Publication Design / Book Jacket Design
Safe Food Book Jacket
Agency: Volume Design, Inc. / San Francisco
Client: University of California Press Category: Publication Design / Book Jacket Design
Manure, Great Lengths, Horseshoes
Agency: Carmichael Lynch / Minneapolis
Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano
Agency: GSD&M / Austin
Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui
Agency: BBDO / Singapore
Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath
Agency: DDB International / Petaling Jaya
Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player)
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways
Agency: Dialogue / Dublin 2
Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass
Agency: FCB Wilkens / Hamburg
Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog
Agency: FCB/San Francisco / San Francisco
Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Lia Announcement
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Röhsska Museum
Title:
Jonas Bohlin
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04181D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
CSCA and ADFED Columbus
Title:
Brand Legends and Modern Myths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04182D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
2003 NW Film Festival Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04183D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arvid Nordquist
Title:
Classic Festivita & Classic Gran dia
Category:
Package Design / Commercial Product Packaging
Annual ID:
04085D
Award:
2004 Design Merit Award
Agency:
Hornall Anderson Design Works, Inc. / Seattle
Client:
PMI
Title:
Stanley Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
04086D
Award:
2004 Design Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
The Coca-Cola Company
Title:
Fashion Drink
Category:
Package Design / Commercial Product Packaging
Annual ID:
04087D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Brewerkz
Title:
Musical Bottle
Category:
Package Design / Commercial Product Packaging
Annual ID:
04088D
Award:
2004 Design Merit Award
Agency:
sagmeister inc. / new york
Client:
Rhino
Title:
Talking Heads, Once in a Lifetime
Category:
Package Design / Commercial Product Packaging
Annual ID:
04089D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Coca-Cola Great Britian
Title:
Lilt
Category:
Package Design / Commercial Product Packaging
Annual ID:
04090D
Award:
2004 Design Merit Award
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El centro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04096D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04097D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Noah Woods
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04098D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04099D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04100D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jason Holley
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04101D
Award:
2004 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Johnny Hannah
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04102D
Award:
2004 Design Merit Award
Agency:
Freelancer / TOKYO
Client:
SAKAI SAKE BREWING CO,.Ltd
Title:
Japanese sake Gokyo-Cherry blossom-
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04103D
Award:
2004 Design Merit Award
Agency:
Grey Wba HK Limited / Hong Kong
Client:
Grey Wba HK Limited
Title:
Poster for the Year of Monkey
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04104D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Dot Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04105D
Award:
2004 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
4As
Title:
Nothing But Passion-Pope Lollipop
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04106D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather Budapest / Budapest
Client:
London Studio
Title:
ADULTS
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04107D
Award:
2004 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04108D
Award:
2004 Design Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Royal Selangor
Title:
Bowl, Candleholder, Kettle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04109D
Award:
2004 Design Merit Award
Agency:
IA Collaborative / Chicago
Client:
Brunswick Billiards
Title:
Chalk, Elephant, Cue
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04110D
Award:
2004 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
4As
Title:
Nothing But Passion-Dong Po Meat, Nothing But Passion-Ai Lijima, Nothing But Passion-Leslie Cheung, Nothing But Passion-Pope Lollipop, Nothing But Passion-Ma Ying Jeou
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04111D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Sprite
Title:
Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04112D
Award:
2004 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Hotel St. Pauli
Title:
Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04113D
Award:
2004 Design Merit Award
Agency:
Freelancer / Shanghai
Client:
China Children.net.cn
Title:
Scissors, Crayon, Pencil
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04184D
Award:
2004 Design Merit Award
Agency:
Margeotes Fertitta + Partners / New York
Client:
American Foundation for Suicide Prevention
Title:
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04185D
Award:
2004 Design Merit Award
Agency:
DPZ / São Paulo
Client:
Francesc Petit
Title:
Brand
Category:
Publication Design / Book Jacket Design
Annual ID:
04136D
Award:
2004 Design Merit Award
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Memento
Category:
Publication Design / Book Jacket Design
Annual ID:
04137D
Award:
2004 Design Merit Award
Agency:
John A. LaMacchia / Kew Gardens
Client:
John A. LaMacchia
Title:
X-MAS TREES
Category:
Publication Design / Book Jacket Design
Annual ID:
04138D
Award:
2004 Design Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Young Guns International Advertising Award
Title:
Young Guns Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
04139D
Award:
2004 Design Merit Award
Agency:
Volume Design, Inc. / San Francisco
Client:
University of California Press
Title:
Safe Food Book Jacket
Category:
Publication Design / Book Jacket Design
Annual ID:
04140D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cargill
Title:
Manure, Great Lengths, Horseshoes
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04119D
Award:
2004 Design Merit Award
Agency:
GSD&M / Austin
Client:
Vespaio
Title:
Vino, Handmade Pasta, Ristorante Italiano
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04120D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Bridge, Hay, Rowers
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04121D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Goertz + Krass Optik GmbH
Title:
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04122D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Type Museum
Title:
Faces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04142D
Award:
2004 Design Merit Award
Agency:
BBDO / Singapore
Client:
BBDO Singapore Pte Ltd
Title:
Feng Shui
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04143D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
Surfacing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04144D
Award:
2004 Design Merit Award
Agency:
DDB International / Petaling Jaya
Client:
Yoong Dental Surgery
Title:
Merry Chrithmath
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04145D
Award:
2004 Design Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Media1, Mediaplanning and Buying
Title:
Does a radio spot always have to be played on the radio? (record player)
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04146D
Award:
2004 Design Merit Award
Agency:
Dialogue / Dublin 2
Client:
Custodian Print Consultancy
Title:
10 Ways
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04147D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
BT/Sputnik Communications
Title:
BT Home Computing - Tax Break
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04148D
Award:
2004 Design Merit Award
Agency:
FCB Wilkens / Hamburg
Client:
Olympus Europa-GmbH
Title:
Eyes in a glass
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04149D
Award:
2004 Design Merit Award
Agency:
FCB/San Francisco / San Francisco
Client:
San Francisco Museum of Modern Art (SFMOMA)
Title:
Museum Store Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04150D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Small Photos
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04151D
Award:
2004 Design Merit Award
Agency:
Host / Sydney
Client:
HOST
Title:
A few kind words
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04152D
Award:
2004 Design Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Cathy and Joe
Title:
Lia Announcement
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04153D
