The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Times Square Alliance Identity
Agency: Ogilvy & Mather/The Brand Integration Group / New York
Client: Times Square Alliance Category: Brand and Corporate Identity / Corporate Identity
o+co identity
Agency: olson + company / Minneapolis
Client: olson and company advertising Category: Brand and Corporate Identity / Corporate Identity
Creative Painted Environments
Agency: Publicis / Toronto
Client: Creative Painted Environments Category: Brand and Corporate Identity / Corporate Identity
Childhood
Agency: RMG David / New Delhi
Client: RMG David Category: Brand and Corporate Identity / Corporate Identity
Ryan and Deslauriers Identity
Agency: Ryan & Deslauriers / Montreal
Client: Ryan & Deslauriers Category: Brand and Corporate Identity / Corporate Identity
bamboo
Agency: Saatchi & Saatchi / New Delhi
Client: Uttaranchal Bamboo and Fiber Development Board Category: Brand and Corporate Identity / Corporate Identity
Limbo Films Identity
Agency: Sandstrom Design / Portland
Client: Limbo Films Category: Brand and Corporate Identity / Corporate Identity
noodlin' Restaurant Corporate Identity
Agency: Sandstrom Design / Portland
Client: noodlin' Restaurant Category: Brand and Corporate Identity / Corporate Identity
Tenderloin Rare Books Identity
Agency: Sandstrom Design / Portland
Client: Tenderloin Rare Books Category: Brand and Corporate Identity / Corporate Identity
Shine Identity
Agency: Shine Advertising / Madison
Client: Shine Advertising Category: Brand and Corporate Identity / Corporate Identity
Photographer
Agency: Team Young & Rubicam / Dubai
Client: Suresh Photographer Category: Brand and Corporate Identity / Corporate Identity
Openings
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Agency: Lobo / São Paulo
Client: Nickelodeon MTV Category: Broadcast Design / Broadcast Design: Network Identity
Tongue
Agency: Highwood Communications / Calgary
Client: Husky Energy Category: Environmental Design / Environmental Design: Signage
CeBIT 2003
Agency: Ogilvy & Mather / Culver City
Client: Motorola Category: Environmental Design / Environmental Design: Signage
Bible - Creative Club Annual
Agency: Ogilvy Brasil Comunicação Ltda. / Rio de Janeiro
Client: Creative Club of Rio de Janeiro Category: Publication Design / Trade Magazine Full Issue
More Design
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Designåret 2005, SVID/Svensk Form Category: Brand and Corporate Identity Design / Logo/Trademark
National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Fingerprint
Agency: Highwood Communications / Calgary
Client: Braille It Category: Brand and Corporate Identity Design / Logo/Trademark
601 SPACE PROJECT
Agency: communication design 601 Bisang / Seoul
Client: 601 BISANG Publications Category: Brand and Corporate Identity / Booklet/Brochure
Brochure
Agency: DGWB Advertising / Santa Ana
Client: Triad Financial Category: Brand and Corporate Identity / Booklet/Brochure
Balanço Social
Agency: DPZ Propaganda Ltda / Rio de Janeiro
Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Brand and Corporate Identity / Booklet/Brochure
Fish Eagle "A Different Perspective"
Agency: FCB South Africa Cape Town / Cape Town
Client: Flight of the Fish Eagle Brandy Category: Brand and Corporate Identity / Booklet/Brochure
Ion Launch Kit
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Corporation Category: Brand and Corporate Identity / Booklet/Brochure
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure
The Global City
Agency: MORI Building / Minato-Ku
Client: MORI Building Co., Ltd. Category: Brand and Corporate Identity / Booklet/Brochure
Der Mausetod (The Death of the Mouse)
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Ogilvy & Mather Frankfurt Category: Brand and Corporate Identity / Booklet/Brochure
Mobiliteit (Mobility)
Agency: samenwerkende ontwerpers / 1016 BN Amsterdam
Client: Grafische Cultuurstichting Category: Brand and Corporate Identity / Booklet/Brochure
Report-of-environmental-protection-2003"
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
smart roadster & smart roadster-coupé main catalogue 2003
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: smart gmbh Category: Brand and Corporate Identity / Booklet/Brochure
Brandbook"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: smart gmbh Category: Brand and Corporate Identity / Booklet/Brochure
Cocaine Wrap
Agency: Abbott Mead Vickers BBDO / London
Client: DfT (Department for Transport) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Miracle Drive
Agency: Network BBDO / Johannesburg
Client: Chabad House Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Cardboard Sofa
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
3fm Alarm Clock
Agency: Lobo / São Paulo
Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B
Agency: Lobo / São Paulo
Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey"
Agency: Motion Theory / Venice
Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit
Agency: Ogilvy & Mather / Culver City
Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Times Square Alliance
Title:
Times Square Alliance Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04072D
Award:
2004 Design Merit Award
Agency:
olson + company / Minneapolis
Client:
olson and company advertising
Title:
o+co identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04073D
Award:
2004 Design Merit Award
Agency:
Publicis / Toronto
Client:
Creative Painted Environments
Title:
Creative Painted Environments
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04074D
Award:
2004 Design Merit Award
Agency:
RMG David / New Delhi
Client:
RMG David
Title:
Childhood
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04075D
Award:
2004 Design Merit Award
Agency:
Ryan & Deslauriers / Montreal
Client:
Ryan & Deslauriers
Title:
Ryan and Deslauriers Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04076D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / New Delhi
Client:
Uttaranchal Bamboo and Fiber Development Board
Title:
bamboo
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04077D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Limbo Films
Title:
Limbo Films Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04078D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
noodlin' Restaurant
Title:
noodlin' Restaurant Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04079D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tenderloin Rare Books
Title:
Tenderloin Rare Books Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04080D
Award:
2004 Design Merit Award
Agency:
Shine Advertising / Madison
Client:
Shine Advertising
Title:
Shine Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04081D
Award:
2004 Design Merit Award
Agency:
Team Young & Rubicam / Dubai
Client:
Suresh Photographer
Title:
Photographer
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04082D
Award:
2004 Design Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04179D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nickelodeon MTV
Title:
Nick robot 1, Nick robot 4, Nick robot 2, Nick robot 5, Nick robot 3
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04180D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Husky Energy
Title:
Tongue
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04133D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather / Culver City
Client:
Motorola
Title:
CeBIT 2003
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
04134D
Award:
2004 Design Merit Award
Agency:
Ogilvy Brasil Comunicação Ltda. / Rio de Janeiro
Client:
Creative Club of Rio de Janeiro
Title:
Bible - Creative Club Annual
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04141D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Designåret 2005, SVID/Svensk Form
Title:
More Design
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04070D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
National Poetry Slam
Title:
National Poetry Slam Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04083D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Braille It
Title:
Fingerprint
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04084D
Award:
2004 Design Merit Award
Agency:
communication design 601 Bisang / Seoul
Client:
601 BISANG Publications
Title:
601 SPACE PROJECT
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04048D
Award:
2004 Design Merit Award
Agency:
DGWB Advertising / Santa Ana
Client:
Triad Financial
Title:
Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04049D
Award:
2004 Design Merit Award
Agency:
DPZ Propaganda Ltda / Rio de Janeiro
Client:
Coca-Cola
Title:
Balanço Social
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04050D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
BT/Sputnik Communications
Title:
BT Home Computing - Tax Break
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04051D
Award:
2004 Design Merit Award
Agency:
FCB South Africa Cape Town / Cape Town
Client:
Flight of the Fish Eagle Brandy
Title:
Fish Eagle "A Different Perspective"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04052D
Award:
2004 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn Corporation
Title:
Ion Launch Kit
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04053D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04055D
Award:
2004 Design Merit Award
Agency:
MORI Building / Minato-Ku
Client:
MORI Building Co., Ltd.
Title:
The Global City
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04056D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Ogilvy & Mather Frankfurt
Title:
Der Mausetod (The Death of the Mouse)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04057D
Award:
2004 Design Merit Award
Agency:
samenwerkende ontwerpers / 1016 BN Amsterdam
Client:
Grafische Cultuurstichting
Title:
Mobiliteit (Mobility)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04058D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
Report-of-environmental-protection-2003"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04059D
Award:
2004 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
smart gmbh
Title:
smart roadster & smart roadster-coupé main catalogue 2003
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04060D
Award:
2004 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
smart gmbh
Title:
Brandbook"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04061D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT (Department for Transport)
Title:
Cocaine Wrap
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04186D
Award:
2004 Design Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Chabad House
Title:
Miracle Drive
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04187D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Saatchi & Saatchi
Title:
Cardboard Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04188D
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Bates not just films
Title:
3fm Alarm Clock
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04174D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
MTV
Title:
VMA's Best R&B
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04175D
Award:
2004 Design Merit Award
Agency:
Motion Theory / Venice
Client:
Fox Sports
Title:
Fox Sports NFL "Shockey"
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04176D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
mtvU
Title:
mtvU: Rock "N" Roll
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04177D