The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Little Family Tree
Agency: Nippon Design Center / Tokyo
Client: LFT label Category: Collateral Design / Posters - Campaign
flowt
Agency: Nippon Design Center / Tokyo
Client: flowt Category: Collateral Design / Posters - Campaign
Tokyo-yoga.com
Agency: OgilvyOne Japan K.K. / Tokyo
Client: Tokyo-yoga.com Category: Collateral Design / Posters - Campaign
Subscribe to Common Sense
Agency: Rediffusion DYR / Mumbai
Client: Center for Science and Environment Category: Collateral Design / Posters - Campaign
Imagination
Agency: Rediffusion DYR / Mumbai
Client: Varuna D Jani Category: Collateral Design / Posters - Campaign
Spunk's PO3 Entries
Agency: Spunk Design Machine / Minneapolis
Client: Spunk Design Machine Category: Collateral Design / Posters - Campaign
PlayStation 3 Interactive Street Posters
Agency: Tequila\ / Los Angeles
Client: Sony PlayStation Category: Collateral Design / Posters - Campaign
Ban all landmines
Agency: Plan.Net Concept GmbH & Co KG / Munich
Client: Aktionsbündnis Landmine.de Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Presidents
Agency: Savaglio\TBWA / Buenos Aires
Client: Greenpeace International Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Protected Entry
Agency: Tribal DDB India / Mumbai
Client: MTV India Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Levi's® Find your Fit
Agency: King James RSVP / Cape Town
Client: Levi Strauss South Africa Category: Collateral Design / P.O.P. and In-Store - Campaign
Back To College Visual Identity System/In-Store 2006
Agency: Office, Jason Schulte Design / San Francisco
Client: Target Category: Collateral Design / P.O.P. and In-Store - Campaign
Gallery Masks
Agency: Strategy Design & Advertising / Christchurch
Client: Christchurch Art Gallery Category: Collateral Design / P.O.P. and In-Store - Campaign
Fishing
Agency: DraftFCB Malaysia / Kuala Lumpur
Client: SC Johnson Category: Outdoor / Outdoor: Single
Camping
Agency: DraftFCB Malaysia / Kuala Lumpur
Client: SC Johnson Category: Outdoor / Outdoor: Single
High Rise
Agency: Euro RSCG Partnership (M) Sdn Bhd / Kuala Lumpur
Client: Reckitt Benckiser (Malaysia) Sdn Bhd Category: Outdoor / Outdoor: Single
Cookie-Scented Bus Shelter
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processors Board Category: Outdoor / Outdoor: Single
Airport Arrivals
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: VWSA Category: Outdoor / Outdoor: Single
Henna
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Travel Corporation India Pvt. Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Become a school bus driver.
Agency: highwood / calgary
Client: Southland Transportation Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Cocco's Cafe Conversations
Agency: McCann Erickson, India / Mumbai
Client: Cocco's Cafe Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Quotes
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Jump Higher
Agency: Advico Young & Rubicam / Zürich - Gockhausen
Client: Head Snowboards Category: Consumer Magazine / Color: Full Page or Spread - Single
Squat
Agency: BBDO / Singapore
Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Single
"Bushes"
Agency: Campbell-Ewald / Warren
Client: United States Navy Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide Camera
Agency: Clemenger BBDO / Wellington
Client: Panasonic New Zealand Category: Consumer Magazine / Color: Full Page or Spread - Single
Ego Emission Insert
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Moth
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Karate Catfight
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Plaster
Agency: GREY / Barcelona
Client: Comercial Arge PILOT Category: Consumer Magazine / Color: Full Page or Spread - Single
Hearses
Agency: Grey Worldwide: HK / Quarry Bay
Client: Kiwicare Category: Consumer Magazine / Color: Full Page or Spread - Single
Fingersex
Agency: Jung von Matt AG / Hamburg
Client: SciFi Channel Category: Consumer Magazine / Color: Full Page or Spread - Single
Railcycle
Agency: Leo Burnett, Bangkok / Bangkok
Client: Clima Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Barriercycle
Agency: Leo Burnett, Bangkok / Bangkok
Client: Clima Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
First Time
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Oh, The Shame
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Omens
Agency: Leo Burnett / Chicago
Client: Allstate Category: Consumer Magazine / Color: Full Page or Spread - Single
Arcade
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
The chewing gum for afterwards
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Novartis - Nicotinell Category: Consumer Magazine / Color: Full Page or Spread - Single
Divorce
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Stadium
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Cruise Ship
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - UFO
Agency: Saatchi & Saatchi / Singapore
Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
LFT label
Title:
Little Family Tree
Category:
Collateral Design / Posters - Campaign
Annual ID:
07188D
Award:
2007 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
flowt
Title:
flowt
Category:
Collateral Design / Posters - Campaign
Annual ID:
07189D
Award:
2007 Design Merit Award
Agency:
OgilvyOne Japan K.K. / Tokyo
Client:
Tokyo-yoga.com
Title:
Tokyo-yoga.com
Category:
Collateral Design / Posters - Campaign
Annual ID:
07190D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Center for Science and Environment
Title:
Subscribe to Common Sense
Category:
Collateral Design / Posters - Campaign
Annual ID:
07191D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Varuna D Jani
Title:
Imagination
Category:
Collateral Design / Posters - Campaign
Annual ID:
07192D
Award:
2007 Design Merit Award
Agency:
Spunk Design Machine / Minneapolis
Client:
Spunk Design Machine
Title:
Spunk's PO3 Entries
Category:
Collateral Design / Posters - Campaign
Annual ID:
07193D
Award:
2007 Design Merit Award
Agency:
Tequila\ / Los Angeles
Client:
Sony PlayStation
Title:
PlayStation 3 Interactive Street Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07194D
Award:
2007 Interactive Merit Award
Agency:
Plan.Net Concept GmbH & Co KG / Munich
Client:
Aktionsbündnis Landmine.de
Title:
Ban all landmines
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07108N
Award:
2007 Interactive Merit Award
Agency:
Savaglio\TBWA / Buenos Aires
Client:
Greenpeace International
Title:
Presidents
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07109N
Award:
2007 Interactive Merit Award
Agency:
Tribal DDB India / Mumbai
Client:
MTV India
Title:
Protected Entry
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07110N
Award:
2007 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss South Africa
Title:
Levi's® Find your Fit
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07203D
Award:
2007 Design Merit Award
Agency:
Office, Jason Schulte Design / San Francisco
Client:
Target
Title:
Back To College Visual Identity System/In-Store 2006
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07204D
Award:
2007 Design Merit Award
Agency:
Strategy Design & Advertising / Christchurch
Client:
Christchurch Art Gallery
Title:
Gallery Masks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07205D
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Malaysia / Kuala Lumpur
Client:
SC Johnson
Title:
Fishing
Category:
Outdoor / Outdoor: Single
Annual ID:
07201A
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Malaysia / Kuala Lumpur
Client:
SC Johnson
Title:
Camping
Category:
Outdoor / Outdoor: Single
Annual ID:
07202A
Award:
2007 Advertising Merit Award
Agency:
Euro RSCG Partnership (M) Sdn Bhd / Kuala Lumpur
Client:
Reckitt Benckiser (Malaysia) Sdn Bhd
Title:
High Rise
Category:
Outdoor / Outdoor: Single
Annual ID:
07203A
Award:
2007 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processors Board
Title:
Cookie-Scented Bus Shelter
Category:
Outdoor / Outdoor: Single
Annual ID:
07204A
Award:
2007 Advertising Merit Award
Agency:
JWT Shanghai / Shang Hai
Client:
DTC
Title:
Sparkle
Category:
Outdoor / Outdoor: Single
Annual ID:
07205A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
VWSA
Title:
Airport Arrivals
Category:
Outdoor / Outdoor: Single
Annual ID:
07206A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
DHL
Title:
Route
Category:
Outdoor / Outdoor: Single
Annual ID:
07207A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
DHL
Title:
Bell
Category:
Outdoor / Outdoor: Single
Annual ID:
07208A
Award:
2007 Advertising Merit Award
Agency:
RedCard Asia / Singapore
Client:
Economist
Title:
Telescope
Category:
Outdoor / Outdoor: Single
Annual ID:
07209A
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide India Pvt. Ltd. / Mumbai
Client:
Travel Corporation India Pvt. Ltd.
Title:
Henna
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07197A
Award:
2007 Advertising Merit Award
Agency:
highwood / calgary
Client:
Southland Transportation
Title:
Become a school bus driver.
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07198A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Cocco's Cafe
Title:
Cocco's Cafe Conversations
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07199A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Olay
Title:
Quotes
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07200A
Award:
2007 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zürich - Gockhausen
Client:
Head Snowboards
Title:
Jump Higher
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07137A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Squat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07138A
Award:
2007 Advertising Merit Award
Agency:
Campbell-Ewald / Warren
Client:
United States Navy
Title:
"Bushes"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07139A
Award:
2007 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Panasonic New Zealand
Title:
Slide Camera
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07140A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Ego Emission Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07141A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Moth
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07142A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Karate Catfight
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07143A
Award:
2007 Advertising Merit Award
Agency:
GREY / Barcelona
Client:
Comercial Arge PILOT
Title:
Plaster
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07144A
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Kiwicare
Title:
Hearses
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07145A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SciFi Channel
Title:
Fingersex
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07146A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett, Bangkok / Bangkok
Client:
Clima Co., Ltd.
Title:
Railcycle
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07147A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett, Bangkok / Bangkok
Client:
Clima Co., Ltd.
Title:
Barriercycle
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07148A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
First Time
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07149A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Oh, The Shame
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07150A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
Omens
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07151A
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Arcade
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07152A
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Lego
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07153A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Novartis - Nicotinell
Title:
The chewing gum for afterwards
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07154A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Divorce
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07155A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Tide Coldwater
Title:
Stadium
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07156A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Tide Coldwater
Title:
Cruise Ship
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07157A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Fire Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07158A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Hangar
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07159A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
GBC Asia Pte Ltd
Title:
GBC Asia - UFO
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07160A
