The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sensitive hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: MAPA SPONTEX Category: Collateral / P.O.P. and In-Store - Campaign
NJP "The sound makes the film"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: NJP Tonstudio Category: Collateral / P.O.P. and In-Store - Campaign
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Climate Change.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Reunions
Agency: BBDO / Singapore
Client: Commonwealth War Graves Commission Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Home
Agency: NEOGAMA/BBH / São Paulo
Client: Adesf Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tiger, Elephant, Turtle Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Couch"/"Car Wash"/"Street"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: SPCA Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Thai SPCA
Agency: Saatchi & Saatchi / Singapore
Client: Thai SPCA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
US Integrated Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Mercedes-Benz G-Class "Terrains"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Good Business Guide
Agency: JWT / London
Client: MTV Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Schweppes Short Film Festival
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Speight's Great Beer Delivery
Agency: Publicis Mojo / Auckland
Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ravensburger – The Giant Puzzle Campaign
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The First Underwear Models with Email Contact
Agency: Spillmann/Felser/Leo Burnett / Zürich
Client: Migros-Genossenschafts-Bund Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
adidas 'Of this Earth' Campaign
Agency: TBWA\WHYBIN / Auckland
Client: adidas\NZRU Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Keep a Child Alive iPhone Launch
Agency: Anomaly / New York
Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician
Agency: DDB / Auckland
Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead
Agency: DDB / Auckland
Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers
Agency: Leo Burnett Frankfurt / Frankfurt
Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Stadium
Agency: Publicis Singapore / Singapore
Client: Nike Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Man Mom at Nascar
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
SatNav
Agency: Batey Pte Ltd / Singapore
Client: Mitsubishi Motors Category: Consumer Radio / Single
Disclaimer
Agency: Clemenger BBDO Melbourne / Melbourne
Client: RACV Car Loans Category: Consumer Radio / Single
Gardening Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Single
Housekeeping Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Single
Decorating Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Single
Mr. Taxi Cab Over Accessorizer
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Radio / Single
Mr. Oxygen Bar Inventor
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Radio / Single
The commercial that can't be aired on TV-Narrator
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Consumer Radio / Single
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
MAPA SPONTEX
Title:
Sensitive hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08228A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
NJP Tonstudio
Title:
NJP "The sound makes the film"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08229A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Pvt. Ltd. / Bangalore
Client:
IBM
Title:
Words Campaign
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08174A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08175A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Climate Change.
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08266A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte
Title:
Not for just for any idea
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08267A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced/Plant/Polonium
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08268A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Commonwealth War Graves Commission
Title:
Reunions
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08269A
Award:
2008 Advertising Merit Award
Agency:
NEOGAMA/BBH / São Paulo
Client:
Adesf
Title:
Home
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08270A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Tiger, Elephant, Turtle Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08271A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
SPCA Malaysia
Title:
"Couch"/"Car Wash"/"Street"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08272A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Thai SPCA
Title:
Thai SPCA
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08273A
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Annual ID:
08259N
Award:
2008 Interactive Merit Award
Agency:
FEUER Kommunikation und Design AG / München
Client:
FEUER Kommunikation und Design AG
Title:
Sing-O-Mat
Category:
Self-Promotion / Websites
Annual ID:
08260N
Award:
2008 Interactive Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
Publicis & Hal Riney
Title:
Riney Website
Category:
Self-Promotion / Websites
Annual ID:
08261N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Self-Promotion / Websites
Annual ID:
08262N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
Jung von Matt
Title:
Self Promotion 2.0
Category:
Self-Promotion / Websites
Annual ID:
08263N
Award:
2008 Interactive Merit Award
Agency:
McKinney / durham
Client:
McKinney
Title:
Ends of the Earth
Category:
Self-Promotion / Websites
Annual ID:
08264N
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08465A
Award:
2008 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08466A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Mercedes-Benz G-Class "Terrains"
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08467A
Award:
2008 Advertising Merit Award
Agency:
JWT / London
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08468A
Award:
2008 Advertising Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Reality Standee
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08469A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Schweppes
Title:
Schweppes Short Film Festival
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08470A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Speight's
Title:
Speight's Great Beer Delivery
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08471A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08472A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08473A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Ravensburger Spieleverlag GmbH
Title:
Ravensburger – The Giant Puzzle Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08474A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Invisible Child
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08475A
Award:
2008 Advertising Merit Award
Agency:
Spillmann/Felser/Leo Burnett / Zürich
Client:
Migros-Genossenschafts-Bund
Title:
The First Underwear Models with Email Contact
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08476A
Award:
2008 Advertising Merit Award
Agency:
TBWA\WHYBIN / Auckland
Client:
adidas\NZRU
Title:
adidas 'Of this Earth' Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08477A
Award:
2008 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Keep A Child Alive
Title:
Keep a Child Alive iPhone Launch
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08478A
Award:
2008 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08479A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Volkswagen
Title:
Tiny Technician
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08480A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SSL - Durex
Title:
Redhead
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08481A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Desktop
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08482A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
UNICEF Deutschland, Arbeitsgruppe Frankfurt
Title:
The UNICEF Landmine Stickers
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08483A
Award:
2008 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
Nike
Title:
Stadium
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08484A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom at Nascar
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08485A
Award:
2008 Advertising Merit Award
Agency:
Batey Pte Ltd / Singapore
Client:
Mitsubishi Motors
Title:
SatNav
Category:
Consumer Radio / Single
Annual ID:
08326R
Award:
2008 Advertising Merit Award
Agency:
BBDO CAPE TOWN / Cape Town
Client:
Marshall Music
Title:
"Drums"
Category:
Consumer Radio / Single
Annual ID:
08327R
Award:
2008 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
RACV Car Loans
Title:
Disclaimer
Category:
Consumer Radio / Single
Annual ID:
08328R
Award:
2008 Advertising Merit Award
Agency:
DDB / Johannesburg
Client:
Energizer
Title:
Tape
Category:
Consumer Radio / Single
Annual ID:
08329R
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Philips Canada
Title:
Gardening Tips
Category:
Consumer Radio / Single
Annual ID:
08330R
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Philips Canada
Title:
Housekeeping Tips
Category:
Consumer Radio / Single
Annual ID:
08331R
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Philips Canada
Title:
Decorating Tips
Category:
Consumer Radio / Single
Annual ID:
08332R
Award:
2008 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser Busch
Title:
Mr. Taxi Cab Over Accessorizer
Category:
Consumer Radio / Single
Annual ID:
08333R
Award:
2008 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser Busch
Title:
Mr. Oxygen Bar Inventor
Category:
Consumer Radio / Single
Annual ID:
08334R
Award:
2008 Advertising Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
The commercial that can't be aired on TV-Narrator
Category:
Consumer Radio / Single
Annual ID:
08335R
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Fiat
Title:
Purple Rain
Category:
Consumer Radio / Single
Annual ID:
08336R