The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Point Out
Agency: Serviceplan / Munich
Client: STABILO International GmbH Category: Outdoor / Campaign
Sound components
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
Fanta More Play - Augmented Reality Tennis
Agency: The Hyperfactory / Auckland
Client: Coca-Cola Europe Category: Mobile Advertising / Single
"Funny Japanese names in the world"
Agency: DENTSU INC. / Tokyo
Client: goo Category: Microsites / Campaigns
The Exposure of Tom King
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone
Agency: Tribal DDB NZ / Auckland
Client: Volkswagen Category: Microsites / Campaigns
Quench your thrill buds.
Agency: Dan McCormack / London
Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
HD Intervention
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Campaign
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Campaign
Sponsor local sports
Agency: Uncle Grey Århus / Århus
Client: OK Gasoline Category: Consumer Television / Over :30 - Campaign
Jordan Brand
Agency: Wieden + Kennedy, New York / New York
Client: Jordan Brand Category: Consumer Television / Over :30 - Campaign
New Year's Eve, Economy, Marathons
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Campaign
Cut
Agency: Y&R Germany / Frankfurt am Main
Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
Etc.
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Collateral / Posters - Single
Guinness - Tetris
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Guinness - Chinese painting
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Collateral / Posters - Single
Hearing Chart
Agency: OLSON / Minneapolis
Client: Starkey Laboratories Inc. Category: Collateral / Posters - Single
Decrossifier
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Single
Pinky Restraint
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Single
Collar Clips
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Single
Dossier
Agency: Metropolitanrepublic/TJDR / Johannesburg
Client: Dossier Category: Publication Design / Magazine Design
beef cover in crisis
Agency: Mutabor Design GmbH / Hamburg
Client: Horizont / Art Directors Club of Germany Category: Publication Design / Magazine Design
MK Bruce Lee magazine
Agency: The President / Cape Town
Client: MK (M-Net) Category: Publication Design / Magazine Design
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Outdoor / Outdoor - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Outdoor - Campaign
Pizza Boxes Campaign
Agency: BBDO / New York
Client: The Economist Category: Outdoor / Outdoor - Campaign
Long Live Diversity
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Outdoor / Outdoor - Campaign
Marquee Campaign
Agency: Jones / Chicago
Client: Chicago Cubs Category: Outdoor / Outdoor - Campaign
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Outdoor / Outdoor - Campaign
Cut-Out Books
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Outdoor / Outdoor - Campaign
The Missing Piece
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH Category: Outdoor / Outdoor - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
We Need To Talk
Agency: zig / Toronto
Client: Astral Media, CFRB Category: Outdoor / Outdoor - Campaign
Cliff Freeman Website
Agency: Cliff Freeman & Partners / New York
Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Self-Promotion / Websites
Man/if /esto
Agency: IF Interactive / Petaling Jaya
Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground)
Agency: Kilo Studio Pte Ltd / Singapore
Client: U Le Chang Category: Self-Promotion / Websites
Farmgate Wines
Agency: Alt Group / Ponsonby
Client: Farmgate Wines Category: Package Design / Campaign
Biscuits Can
Agency: Antonio Policarpo / Evora
Client: Boa Boca Gourmet Category: Package Design / Campaign
JAQK Cellars Full House
Agency: Hatch Design / San Francisco
Client: JAQK Cellars Category: Package Design / Campaign
Powerfuel
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
Oilchange
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
FUNAI'S FUNA SUSHI
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: FUNAI Category: Package Design / Campaign
Award:
2009 Design Merit Award
Agency:
Serviceplan / Munich
Client:
STABILO International GmbH
Title:
Point Out
Category:
Outdoor / Campaign
Annual ID:
09221D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Bayerische Motoren Werke Aktiengesellschaft
Title:
Sound components
Category:
Outdoor / Campaign
Annual ID:
09222D
Award:
2009 Interactive Merit Award
Agency:
The Hyperfactory / Auckland
Client:
Coca-Cola Europe
Title:
Fanta More Play - Augmented Reality Tennis
Category:
Mobile Advertising / Single
Annual ID:
09204N
Award:
2009 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NIKE PHOTOiD
Category:
Mobile Advertising / Single
Annual ID:
09205N
Award:
2009 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
goo
Title:
"Funny Japanese names in the world"
Category:
Microsites / Campaigns
Annual ID:
09156N
Award:
2009 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
The Exposure of Tom King
Category:
Microsites / Campaigns
Annual ID:
09157N
Award:
2009 Interactive Merit Award
Agency:
Tribal DDB NZ / Auckland
Client:
Volkswagen
Title:
R-Series. Not for everyone
Category:
Microsites / Campaigns
Annual ID:
09269N
Award:
2009 Advertising Merit Award
Agency:
Dan McCormack / London
Client:
Ladbrokes Casino
Title:
Quench your thrill buds.
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09351T
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
HD Intervention
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09352T
Award:
2009 Advertising Merit Award
Agency:
GPY&R / Melbourne
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09353T
Award:
2009 Advertising Merit Award
Agency:
Uncle Grey Århus / Århus
Client:
OK Gasoline
Title:
Sponsor local sports
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09354T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy, New York / New York
Client:
Jordan Brand
Title:
Jordan Brand
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09355T
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
New Year's Eve, Economy, Marathons
Category:
Consumer Radio / Campaign
Annual ID:
09330R
Award:
2009 Advertising Merit Award
Agency:
Y&R Germany / Frankfurt am Main
Client:
Wuesthof (Kitchen knives)
Title:
Cut
Category:
Consumer Radio / Campaign
Annual ID:
09331R
Award:
2009 Advertising Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Etc.
Category:
Collateral / Posters - Single
Annual ID:
09228A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
HomePro Sale
Title:
Bag Poster
Category:
Collateral / Posters - Single
Annual ID:
09229A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
Durty Nellies Irish Pub Beijing
Title:
Guinness - Tetris
Category:
Collateral / Posters - Single
Annual ID:
09230A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
Durty Nellies Irish Pub Beijing
Title:
Guinness - Chinese painting
Category:
Collateral / Posters - Single
Annual ID:
09231A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Kitchen
Category:
Collateral / Posters - Single
Annual ID:
09232A
Award:
2009 Advertising Merit Award
Agency:
OLSON / Minneapolis
Client:
Starkey Laboratories Inc.
Title:
Hearing Chart
Category:
Collateral / Posters - Single
Annual ID:
09233A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Decrossifier
Category:
Collateral / Posters - Single
Annual ID:
09234A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Pinky Restraint
Category:
Collateral / Posters - Single
Annual ID:
09235A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Collar Clips
Category:
Collateral / Posters - Single
Annual ID:
09236A
Award:
2009 Design Merit Award
Agency:
Metropolitanrepublic/TJDR / Johannesburg
Client:
Dossier
Title:
Dossier
Category:
Publication Design / Magazine Design
Annual ID:
09229D
Award:
2009 Design Merit Award
Agency:
Mutabor Design GmbH / Hamburg
Client:
Horizont / Art Directors Club of Germany
Title:
beef cover in crisis
Category:
Publication Design / Magazine Design
Annual ID:
09230D
Award:
2009 Design Merit Award
Agency:
The President / Cape Town
Client:
MK (M-Net)
Title:
MK Bruce Lee magazine
Category:
Publication Design / Magazine Design
Annual ID:
09231D
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09178A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09179A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09180A
Award:
2009 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Long Live Diversity
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09181A
Award:
2009 Advertising Merit Award
Agency:
Jones / Chicago
Client:
Chicago Cubs
Title:
Marquee Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09182A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09183A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09184A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Siingapore
Title:
Cut-Out Books
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09185A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09186A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Ravensburger Spieleverlag GmbH
Title:
The Missing Piece
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09187A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09188A
Award:
2009 Advertising Merit Award
Agency:
zig / Toronto
Client:
Astral Media, CFRB
Title:
We Need To Talk
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09189A
Award:
2009 Interactive Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Cliff Freeman & Partners
Title:
Cliff Freeman Website
Category:
Self-Promotion / Websites
Annual ID:
09254N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
Design your own eco-car
Category:
Self-Promotion / Websites
Annual ID:
09255N
Award:
2009 Interactive Merit Award
Agency:
IF Interactive / Petaling Jaya
Client:
IF Interactive
Title:
Man/if /esto
Category:
Self-Promotion / Websites
Annual ID:
09256N
Award:
2009 Interactive Merit Award
Agency:
Scholz & Volkmer GmbH / Wiesbaden
Client:
Scholz & Volkmer
Title:
S&V Harmonice Mundi
Category:
Self-Promotion / Websites
Annual ID:
09257N
Award:
2009 Interactive Merit Award
Agency:
Kilo Studio Pte Ltd / Singapore
Client:
U Le Chang
Title:
U Le Chang (The Playground)
Category:
Self-Promotion / Websites
Annual ID:
09258N
Award:
2009 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Farmgate Wines
Title:
Farmgate Wines
Category:
Package Design / Campaign
Annual ID:
09115D
Award:
2009 Design Merit Award
Agency:
Antonio Policarpo / Evora
Client:
Boa Boca Gourmet
Title:
Biscuits Can
Category:
Package Design / Campaign
Annual ID:
09116D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Notebooks
Category:
Package Design / Campaign
Annual ID:
09117D
Award:
2009 Design Merit Award
Agency:
Hatch Design / San Francisco
Client:
JAQK Cellars
Title:
JAQK Cellars Full House
Category:
Package Design / Campaign
Annual ID:
09118D
Award:
2009 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Powerfuel
Category:
Package Design / Campaign
Annual ID:
09119D
Award:
2009 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Oilchange
Category:
Package Design / Campaign
Annual ID:
09120D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
FUNAI
Title:
FUNAI'S FUNA SUSHI
Category:
Package Design / Campaign
Annual ID:
09121D