The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Ugly Mug Packaging
Agency: Young and Laramore / Indianapolis
Client: Ugly Mug Coffee Category: Package Design / Campaign
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Publication Design / Book Design
Baby Book
Agency: Cheil Worldwide Inc. / Seoul
Client: Samsung Tesco Homeplus Category: Publication Design / Book Design
Hide and Seek Booklet
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Quirin Bank AG Category: Publication Design / Book Design
07/70
Agency: HanQingTang / NANJING
Client: personal poster exhibition Category: Publication Design / Book Design
The Cubism Manifesto: The Power of 3
Agency: The Jupiter Drawing Room / Johannesburg
Client: Absa Capital Category: Publication Design / Book Design
Crack Book
Agency: WORK Labs / Richmond
Client: WORK Labs Category: Publication Design / Book Design
Cans
Agency: BBDO GUERRERO / Makati City
Client: Childhope Asia Philippines Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Tricks
Agency: Colenso BBDO / Auckland
Client: Alzheimer's New Zealand Category: Public Service/Political Television / Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Category: Public Service/Political Television / Campaign
Coalergy
Agency: The Martin Agency / Richmond
Client: Alliance for Climate Protection Category: Public Service/Political Television / Campaign
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Greed is Good
Agency: Design Army / Washington
Client: Black Book AR100 Category: Direct Mail / Single
The world's smallest direct mailing
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Direct Mail / Single
TNS Research Surveys Calendar
Agency: King James RSVP / Cape Town
Client: TNS Research Surveys Category: Direct Mail / Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Direct Mail / Single
"Plastic Bag"
Agency: Net#work BBDO Cape Town / Cape Town
Client: Dreamfields Category: Direct Mail / Single
Stamps
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: India Post Category: Direct Mail / Single
Ababa Banti
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Das Hunger Projekt e.V. Category: Direct Mail / Single
Blank Invite
Agency: WAX / Calgary
Client: Calgary International Film Festival Category: Direct Mail / Single
Pendrive
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Direct Mail / Single
Obamccain
Agency: Grey Worldwide / New York
Client: Vote the Issues Category: Public Service/Political Print / Newspaper or Magazine - Single
Everybody Against Everybody.
Agency: Leo Burnett / Lisboa
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Single
Jordi
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Juantxu
Agency: Saatchi & Saatchi, S.A. / Madrid
Client: REPORTERS WITHOUT BORDERS Category: Public Service/Political Print / Newspaper or Magazine - Single
Clean River
Agency: STIR / Milwaukee
Client: Milwaukee River Keeper Category: Public Service/Political Print / Newspaper or Magazine - Single
Banana
Agency: Storåkers McCann AB / Stockholm
Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
For More Information
Agency: TBWA\Vancouver / Vancouver
Client: BC Lung Association Category: Public Service/Political Print / Newspaper or Magazine - Single
Patrick Conlon
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
LAST WILL
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Shark attack
Agency: Grey South Africa / Sandton
Client: Shark Life Category: Public Service/Political Radio / Single
Doubt
Agency: Shalmor Avnon Amichay/Y&R / Tel Aviv
Client: The Aids Task Force Category: Public Service/Political Radio / Single
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank) Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Palindrome
Agency: Jung von Matt, Zurich / Zürich
Client: Mercedes-Benz Switzerland Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
CHRISTMAS WRAPPING PAPER
Agency: Abbott Mead Vickers BBDO / London
Client: KID'S COMPANY Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
City Harvest "Tray"
Agency: DRAFTFCB / New York
Client: City Harvest Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Amnesty International Gallows
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
ACTION EPA - TRAY
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Single
ACTION EPA - T-SHIRT
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Single
ACTION EPA - PANEL IN EVENT
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Single
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Single
Little change makes a big difference
Agency: Cheil Worldwide Inc. / Seoul
Client: UNICEF Category: Public Service/Political Print / Outdoor and Posters - Single
Street Litter
Agency: Colenso BBDO / Auckland
Client: Heart Of The City Category: Public Service/Political Print / Outdoor and Posters - Single
HIV ART
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Design Merit Award
Agency:
Young and Laramore / Indianapolis
Client:
Ugly Mug Coffee
Title:
Ugly Mug Packaging
Category:
Package Design / Campaign
Annual ID:
09122D
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Publication Design / Book Design
Annual ID:
09223D
Award:
2009 Design Merit Award
Agency:
Cheil Worldwide Inc. / Seoul
Client:
Samsung Tesco Homeplus
Title:
Baby Book
Category:
Publication Design / Book Design
Annual ID:
09224D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Quirin Bank AG
Title:
Hide and Seek Booklet
Category:
Publication Design / Book Design
Annual ID:
09225D
Award:
2009 Design Merit Award
Agency:
HanQingTang / NANJING
Client:
personal poster exhibition
Title:
07/70
Category:
Publication Design / Book Design
Annual ID:
09226D
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Absa Capital
Title:
The Cubism Manifesto: The Power of 3
Category:
Publication Design / Book Design
Annual ID:
09227D
Award:
2009 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
WORK Labs
Title:
Crack Book
Category:
Publication Design / Book Design
Annual ID:
09228D
Award:
2009 Advertising Merit Award
Agency:
BBDO GUERRERO / Makati City
Client:
Childhope Asia Philippines
Title:
Cans
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
09299A
Award:
2009 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Alzheimer's New Zealand
Title:
Tricks
Category:
Public Service/Political Television / Campaign
Annual ID:
09310T
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Breakthrough
Title:
Domestic Violence
Category:
Public Service/Political Television / Campaign
Annual ID:
09311T
Award:
2009 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Alliance for Climate Protection
Title:
Coalergy
Category:
Public Service/Political Television / Campaign
Annual ID:
09312T
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Direct Mail / Single
Annual ID:
09232D
Award:
2009 Design Merit Award
Agency:
Cutwater / San Francisco
Client:
Jeep
Title:
Eau de Campfire
Category:
Direct Mail / Single
Annual ID:
09233D
Award:
2009 Design Merit Award
Agency:
Design Army / Washington
Client:
Black Book AR100
Title:
Greed is Good
Category:
Direct Mail / Single
Annual ID:
09234D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Advertising Pvt. Ltd. / Gurgaon
Client:
Maxim
Title:
ABC
Category:
Direct Mail / Single
Annual ID:
09235D
Award:
2009 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
The world's smallest direct mailing
Category:
Direct Mail / Single
Annual ID:
09236D
Award:
2009 Design Merit Award
Agency:
Iconologic / Atlanta
Client:
Cooper Carry
Title:
Here 08
Category:
Direct Mail / Single
Annual ID:
09237D
Award:
2009 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
TNS Research Surveys
Title:
TNS Research Surveys Calendar
Category:
Direct Mail / Single
Annual ID:
09238D
Award:
2009 Design Merit Award
Agency:
Lowe Limited / Bangkok
Client:
Unilever Thailand
Title:
Torture Test
Category:
Direct Mail / Single
Annual ID:
09239D
Award:
2009 Design Merit Award
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
Dreamfields
Title:
"Plastic Bag"
Category:
Direct Mail / Single
Annual ID:
09240D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
India Post
Title:
Stamps
Category:
Direct Mail / Single
Annual ID:
09241D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Das Hunger Projekt e.V.
Title:
Ababa Banti
Category:
Direct Mail / Single
Annual ID:
09242D
Award:
2009 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary International Film Festival
Title:
Blank Invite
Category:
Direct Mail / Single
Annual ID:
09243D
Award:
2009 Design Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Mercedes Benz Industrial Vehicles
Title:
Pendrive
Category:
Direct Mail / Single
Annual ID:
09244D
Award:
2009 Advertising Merit Award
Agency:
Grey Worldwide / New York
Client:
Vote the Issues
Title:
Obamccain
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09256A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Amnesty International
Title:
Everybody Against Everybody.
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09257A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi, S.A. / Madrid
Client:
REPORTERS WITHOUT BORDERS
Title:
Jordi
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09258A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi, S.A. / Madrid
Client:
REPORTERS WITHOUT BORDERS
Title:
Juantxu
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09259A
Award:
2009 Advertising Merit Award
Agency:
STIR / Milwaukee
Client:
Milwaukee River Keeper
Title:
Clean River
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09260A
Award:
2009 Advertising Merit Award
Agency:
Storåkers McCann AB / Stockholm
Client:
The modern museeum
Title:
Banana
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09261A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
BC Lung Association
Title:
For More Information
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09262A
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick Conlon
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
09263A
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
LAST WILL
Category:
Public Service/Political Radio / Single
Annual ID:
09300R
Award:
2009 Advertising Merit Award
Agency:
Grey South Africa / Sandton
Client:
Shark Life
Title:
Shark attack
Category:
Public Service/Political Radio / Single
Annual ID:
09301R
Award:
2009 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R / Tel Aviv
Client:
The Aids Task Force
Title:
Doubt
Category:
Public Service/Political Radio / Single
Annual ID:
09302R
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Latin Stock (image bank)
Title:
Great photos
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
09114A
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt, Zurich / Zürich
Client:
Mercedes-Benz Switzerland
Title:
Palindrome
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
09115A
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
KID'S COMPANY
Title:
CHRISTMAS WRAPPING PAPER
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09273D
Award:
2009 Design Merit Award
Agency:
DRAFTFCB / New York
Client:
City Harvest
Title:
City Harvest "Tray"
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09274D
Award:
2009 Design Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
Amnesty International
Title:
Amnesty International Gallows
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09275D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09276D
Award:
2009 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09277D
Award:
2009 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
09278D
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA - TRAY
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09273A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA - T-SHIRT
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09274A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA - PANEL IN EVENT
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09275A
Award:
2009 Advertising Merit Award
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09276A
Award:
2009 Advertising Merit Award
Agency:
Cheil Worldwide Inc. / Seoul
Client:
UNICEF
Title:
Little change makes a big difference
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09277A
Award:
2009 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Heart Of The City
Title:
Street Litter
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09278A
Award:
2009 Advertising Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Arcon - Aids Research & Control Center
Title:
HIV ART
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09279A