The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Seat Monster, DVD, Chase
Agency: JWT New York / New York
Client: JetBlue Category: Broadcast Design / Campaign
DrugFree.org
Agency: 22squared / Tampa
Client: The Partnership for a DrugFree America Category: Magazine / Full Page or Spread - Campaign
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Campaign
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign
Agency: BBDO / New York
Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Difference Campaign
Agency: Cramer Krasselt / Milwaukee
Client: Spice Islands Category: Magazine / Full Page or Spread - Campaign
Welcome back
Agency: DDB / milano
Client: Henkel Italia- Super Attak Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship
Agency: DDB London / London
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship
Agency: DDB London / London
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Monster campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Magazine / Full Page or Spread - Campaign
MARS IS NO FUN
Agency: FoxP2 / Cape Town
Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Magazine / Full Page or Spread - Campaign
Set theory
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Magazine / Full Page or Spread - Campaign
Irresistible
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Carrera Category: Magazine / Full Page or Spread - Campaign
Silent messages
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Powerful colour
Agency: Jung von Matt AG / Hamburg
Client: basICColor Category: Magazine / Full Page or Spread - Campaign
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Magazine / Full Page or Spread - Campaign
Oh my God
Agency: Jung von Matt AG / Hamburg
Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Masters
Agency: Jung von Matt AG / Hamburg
Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Feelings
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Campaign
Tide Magttraction
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Magazine / Full Page or Spread - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Campaign
Melting
Agency: Ogilvy France / Paris
Client: Nestle Waters - Perrier Category: Magazine / Full Page or Spread - Campaign
Bad Food Bad Dog
Agency: Prolam Y&R / Santiago
Client: Nutripro Category: Magazine / Full Page or Spread - Campaign
Comics
Agency: Prolam Y&R / Santiago
Client: Colgate Category: Magazine / Full Page or Spread - Campaign
Chicken/Fish/Pig
Agency: Publicis Brasil / Sao Paulo
Client: Procter & Gamble Category: Magazine / Full Page or Spread - Campaign
3 years guarantee
Agency: Publicis Conseil / PARIS
Client: Stihl Category: Magazine / Full Page or Spread - Campaign
Water Can't Get In
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: Sanyo Category: Magazine / Full Page or Spread - Campaign
Point Out
Agency: Serviceplan / München
Client: Stabilo International GmbH Category: Magazine / Full Page or Spread - Campaign
Lupin Steal Japan Project
Agency: 777interactive / Tokyo
Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different
Agency: Clemenger BBDO Sydney / Sydney
Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast
Agency: Crispin Porter + Bogusky / Boulder
Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320
Agency: Droga5 Australia / East Sydney
Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit
Agency: FALLON / MINNEAPOLIS
Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra
Agency: Google Creative Lab / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Honda
Title:
Accord Crosstour
Category:
Broadcast Design / Campaign
Annual ID:
10235D
Award:
2010 Design Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
Seat Monster, DVD, Chase
Category:
Broadcast Design / Campaign
Annual ID:
10236D
Award:
2010 Design Merit Award
Agency:
Syfy / New York
Client:
Syfy
Title:
Logo IDs
Category:
Broadcast Design / Campaign
Annual ID:
10237D
Award:
2010 Advertising Merit Award
Agency:
22squared / Tampa
Client:
The Partnership for a DrugFree America
Title:
DrugFree.org
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10155A
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10156A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10157A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Armstrong/Laminate Flooring
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10160A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Spice Islands
Title:
Difference Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10161A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Henkel Italia- Super Attak
Title:
Welcome back
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10162A
Award:
2010 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10163A
Award:
2010 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10164A
Award:
2010 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monster campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10165A
Award:
2010 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Title:
MARS IS NO FUN
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10166A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
DEVK insurance
Title:
Set theory
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10167A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Carrera
Title:
Irresistible
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10168A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Silent messages
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10169A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10170A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
basICColor
Title:
Powerful colour
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10171A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10172A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
MTV Germany
Title:
Oh my God
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10173A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
MTV Germany
Title:
Masters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10174A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Feelings
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10175A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Tide Magttraction
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10176A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10177A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Nestle Waters - Perrier
Title:
Melting
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10178A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Nutripro
Title:
Bad Food Bad Dog
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10179A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Colgate
Title:
Comics
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10180A
Award:
2010 Advertising Merit Award
Agency:
Publicis Brasil / Sao Paulo
Client:
Procter & Gamble
Title:
Chicken/Fish/Pig
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10181A
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Stihl
Title:
3 years guarantee
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10182A
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
Sanyo
Title:
Water Can't Get In
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10183A
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Stabilo International GmbH
Title:
Point Out
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10184A
Award:
2010 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Lupin Steal Japan Project
Title:
Lupin Steal Japan Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10278N
Award:
2010 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Public Polo
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10279N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike: Show Your Five
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10280N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NikeTrue City
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10281N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10282N
Award:
2010 Interactive Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
St Vincent de Paul
Title:
Tomorrow can be different
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10283N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Buell
Title:
Buell Blast
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10284N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10285N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Challenge
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10286N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10287N
Award:
2010 Interactive Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
V Australia
Title:
4320
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10288N
Award:
2010 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Weather girl
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10289N
Award:
2010 Interactive Merit Award
Agency:
FALLON / MINNEAPOLIS
Client:
Syfy Channel
Title:
Alice: Follow the White Rabbit
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10290N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10291N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito-Lay Doritos
Title:
Asylum 626 Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10292N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10293N
Award:
2010 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
YouTube Symphony Orchestra
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10294N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Lee
Title:
The Gold Button
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10295N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Burger King
Title:
Whopper Face
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10296N
