The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda
Agency: Rubin Postaer & Associates / Santa Monica
Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel
Agency: WHYBIN\TBWA\TEQUILA / pyrmont
Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign
Agency: Wieden+Kennedy, New York / New York
Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno
Agency: Wieden+Kennedy / Portland
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Tokyo Marathon Swimming in the sea
Agency: Dentsu / Tokyo
Client: Japan Swimming Federation Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Monster campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Agency: good design company / Tokyo
Client: kurkku Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Elanders on Very Important Matters
Agency: Happy F&B / Gothenburg
Client: Elanders printing house Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
See the Music
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Scary Posters
Agency: MEMAC Ogilvy Dubai / Dubai
Client: Jam Jar Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Blume
Agency: Nippon Design Center, Inc. / Tokyo
Client: Blume Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Military
Agency: Ogilvy & Mather Singapore / Singapore
Client: Glaxosmithkline Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Kitchen Art Series
Agency: Ogilvy & Mather Singapore / Singapore
Client: Bulthaup Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Bubbles
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: GlaxoSmithKline India Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
colors of India
Agency: Taproot India / mumbai
Client: Transasia Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Fridge Corporate Campaign
Agency: TBWA\RAAD / Dubai
Client: The Fridge Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Beards
Agency: Young & Rubicam / New York
Client: South Central Alaskan Beard Club Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
St-Germain 50ml Display
Agency: Sandstrom Partners / Portland
Client: Cooper Spirits International Category: Industrial Design / Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Model Plus Magazine Category: Direct Mail / Campaign
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Life Preserver / Dunk Slam / Post-Its
Agency: DDB Canada / Vancouver / Vancouver
Client: Sport BC Category: Public Service / Television - Campaign
Drive Alive
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Trust Category: Public Service / Television - Campaign
The truth
Agency: Serviceplan / Munich
Client: International Society for Human Rights Category: Public Service / Television - Campaign
Youth Reckless Driving
Agency: Young & Rubicam / New York
Client: Ad Council Category: Public Service / Television - Campaign
TYPICAL
Agency: Abbott Mead Vickers BBDO / London
Client: D&AD Category: Trade / Full Page or Spread - Single
Yellow Finger
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Dulcolax - Sewer
Agency: Grey Paris / Paris
Client: Boehringer Ingelheim Category: Trade / Full Page or Spread - Single
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Websites & Microsites / Branded Games
Sony\'s Fantasy Festival
Agency: Altogether / London
Client: Sony Audio Products Europe Category: Websites & Microsites / Branded Games
Expedition 2
Agency: Arkadium / New York
Client: National Geographic Channel Category: Websites & Microsites / Branded Games
The Team Test
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Branded Games
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Branded Games
Red Bull Soapbox Racer
Agency: Less Rain GmbH / Berlin
Client: Red Bull Category: Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10297N
Award:
2010 Interactive Merit Award
Agency:
Rubin Postaer & Associates / Santa Monica
Client:
Honda Motor Company
Title:
Everybody Knows Somebody Who Loves A Honda
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10298N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10299N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10300N
Award:
2010 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Koodo Mobile
Title:
Sugar Streak
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10301N
Award:
2010 Interactive Merit Award
Agency:
WHYBIN\TBWA\TEQUILA / pyrmont
Client:
Nissan Australia
Title:
370z Take the wheel
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10302N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
Jordan Brand
Title:
The Leroy Smith Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10303N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Electronic Arts
Title:
Dante's Inferno
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10304N
Award:
2010 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10144D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10145D
Award:
2010 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10146D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Swimming Federation
Title:
Tokyo Marathon Swimming in the sea
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10147D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monster campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10148D
Award:
2010 Design Merit Award
Agency:
good design company / Tokyo
Client:
kurkku
Title:
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10149D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Elanders printing house
Title:
Elanders on Very Important Matters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10150D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10151D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
See the Music
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10152D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10153D
Award:
2010 Design Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
Jam Jar
Title:
Scary Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10154D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Blume
Title:
Blume
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10155D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10156D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Glaxosmithkline
Title:
Military
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10157D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Bulthaup
Title:
Kitchen Art Series
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10158D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
GlaxoSmithKline India
Title:
Bubbles
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10159D
Award:
2010 Design Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia
Title:
colors of India
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10160D
Award:
2010 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
The Fridge
Title:
The Fridge Corporate Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10161D
Award:
2010 Design Merit Award
Agency:
Young & Rubicam / New York
Client:
South Central Alaskan Beard Club
Title:
The Beards
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10162D
Award:
2010 Design Merit Award
Agency:
DRAFT / Tokyo
Client:
D-BROS
Title:
KUDAMEMO
Category:
Industrial Design / Single
Annual ID:
10263D
Award:
2010 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
kaoiro
Category:
Industrial Design / Single
Annual ID:
10264D
Award:
2010 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Cooper Spirits International
Title:
St-Germain 50ml Display
Category:
Industrial Design / Single
Annual ID:
10265D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Direct Mail / Campaign
Annual ID:
10049D
Award:
2010 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Model Plus Magazine
Title:
Model Plus Postcard
Category:
Direct Mail / Campaign
Annual ID:
10220D
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10272A
Award:
2010 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Sport BC
Title:
Life Preserver / Dunk Slam / Post-Its
Category:
Public Service / Television - Campaign
Annual ID:
10331T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Drive Alive
Category:
Public Service / Television - Campaign
Annual ID:
10332T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Breakthrough Trust
Title:
Domestic Violence
Category:
Public Service / Television - Campaign
Annual ID:
10333T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / Munich
Client:
International Society for Human Rights
Title:
The truth
Category:
Public Service / Television - Campaign
Annual ID:
10334T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Ad Council
Title:
Youth Reckless Driving
Category:
Public Service / Television - Campaign
Annual ID:
10335T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
D&AD
Title:
TYPICAL
Category:
Trade / Full Page or Spread - Single
Annual ID:
10227A
Award:
2010 Advertising Merit Award
Agency:
Creative Juice\Bangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Yellow Finger
Category:
Trade / Full Page or Spread - Single
Annual ID:
10228A
Award:
2010 Advertising Merit Award
Agency:
Grey Paris / Paris
Client:
Boehringer Ingelheim
Title:
Dulcolax - Sewer
Category:
Trade / Full Page or Spread - Single
Annual ID:
10229A
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Annual ID:
10091N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10092N
Award:
2010 Interactive Merit Award
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Websites & Microsites / Branded Games
Annual ID:
10093N
Award:
2010 Interactive Merit Award
Agency:
Altogether / London
Client:
Sony Audio Products Europe
Title:
Sony\'s Fantasy Festival
Category:
Websites & Microsites / Branded Games
Annual ID:
10094N
Award:
2010 Interactive Merit Award
Agency:
Arkadium / New York
Client:
National Geographic Channel
Title:
Expedition 2
Category:
Websites & Microsites / Branded Games
Annual ID:
10095N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Annual ID:
10096N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Branded Games
Annual ID:
10097N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Branded Games
Annual ID:
10098N
Award:
2010 Interactive Merit Award
Agency:
Less Rain GmbH / Berlin
Client:
Red Bull
Title:
Red Bull Soapbox Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10099N
