The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
West Bank
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance
Agency: Leo Burnett Argentina / Buenos Aires
Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
ALAN TV 210
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Non-Broadcast / Single
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Non-Broadcast / Single
Dirty Water Vending Machine
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day
Agency: harvest / Santa Monica
Client: Nike Skateboarding Category: Non-Broadcast / Single
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
$1 for Dirty Water
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard
Agency: Colenso BBDO / Auckland
Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible
Agency: JWT Melbourne / Richmond
Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster
Agency: McKee Wallwork Cleveland / Albuquerque
Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
Every Team Needs 'The Ultimate Search '
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hidden Tiger
Agency: Amsterdam Worldwide / Amsterdam
Client: Onitsuka Tiger Category: Collateral Design / Posters, P.O.P and in-Store - Single
iPod nano Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters, P.O.P and in-Store - Single
Grease Poster
Agency: Arnold / Arlington
Client: Gay Men's Chorus of Washington DC Category: Collateral Design / Posters, P.O.P and in-Store - Single
Marshmallow
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Balloon
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
All-Clear Poster
Agency: DDB / New York
Client: DDB Category: Collateral Design / Posters, P.O.P and in-Store - Single
Electric Horse
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Peugeot Deutschland GmbH Category: Collateral Design / Posters, P.O.P and in-Store - Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo
Client: DIESEL JAPAN Co.,Ltd. Category: Collateral Design / Posters, P.O.P and in-Store - Single
KITCHEN
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Whetstone
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Floor
Agency: Juniper Park / Toronto
Client: Adanac Category: Collateral Design / Posters, P.O.P and in-Store - Single
Flying Mushroom 2009
Agency: Kao Corporation / Tokyo
Client: Miyako Katoh Category: Collateral Design / Posters, P.O.P and in-Store - Single
Dog
Agency: NEWSUN/JWT ADVERTISING / Guangzhou
Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hedgehog
Agency: NEWSUN/JWT ADVERTISING / Guangzhou
Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Battle of the Lady Killers
Agency: Partners + Napier / Rochester
Client: ROC City Roller Derby Category: Collateral Design / Posters, P.O.P and in-Store - Single
Exorcism
Agency: Rediffusion Y & R / Gurgaon
Client: Kenwood (Singer) Category: Collateral Design / Posters, P.O.P and in-Store - Single
Noise protection windows by Weru - Building Blaster
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Design / Posters, P.O.P and in-Store - Single
Wolves
Agency: Y&R / DUBAI
Client: HARVEY NICHOLS Category: Collateral Design / Posters, P.O.P and in-Store - Single
ASICS Sportstyle Left Right Blogger Outreach
Agency: Amsterdam Worldwide / Amsterdam
Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single
Halo 3 ODST
Agency: MacLaren McCann / Toronto
Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single
Virtual Touch Experience
Agency: MRM Worldwide / New York
Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single
Time Will Tell
Agency: Ogilvy Beijing / Beijing
Client: Levi's Category: Interactive Advertising / Other Interactive Media - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Most Valuable Tweeter
Agency: Saatchi & Saatchi NY / New York
Client: General Mills/Wheaties Category: Interactive Advertising / Other Interactive Media - Single
Interactive Storefronts
Agency: Wieden+Kennedy, New York / New York
Client: ESPN - Monday Night Football Category: Interactive Advertising / Other Interactive Media - Single
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
West Bank
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10417T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Car One
Title:
Inheritance
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10418T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10419T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Sanyo Video Vertrieb AG
Title:
No escape - Gas Station
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10420T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN TV 210
Category:
Non-Broadcast / Single
Annual ID:
10437T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Non-Broadcast / Single
Annual ID:
10438T
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Non-Broadcast / Single
Annual ID:
10439T
Award:
2010 Advertising Merit Award
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Non-Broadcast / Single
Annual ID:
10440T
Award:
2010 Advertising Merit Award
Agency:
BORGHIERH/LOWE / São Paulo
Client:
UOL
Title:
MASSAGE THERAPIST
Category:
Non-Broadcast / Single
Annual ID:
10441T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
Dirty Water Vending Machine
Category:
Non-Broadcast / Single
Annual ID:
10442T
Award:
2010 Advertising Merit Award
Agency:
harvest / Santa Monica
Client:
Nike Skateboarding
Title:
Today Was a Good Day
Category:
Non-Broadcast / Single
Annual ID:
10443T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Land Rover
Title:
Taxi
Category:
Non-Broadcast / Single
Annual ID:
10444T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble/Luvs
Title:
New Kid
Category:
Non-Broadcast / Single
Annual ID:
10445T
Award:
2010 Advertising Merit Award
Agency:
TAXI / New York
Client:
Museum of Modern Art
Title:
Transform
Category:
Non-Broadcast / Single
Annual ID:
10446T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
$1 for Dirty Water
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10289A
Award:
2010 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Papakura District Council
Title:
Bleeding Billboard
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10290A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Crash
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10291A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Hospital
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10292A
Award:
2010 Advertising Merit Award
Agency:
JWT Melbourne / Richmond
Client:
Australian Childhood Foundation
Title:
Invisible
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10293A
Award:
2010 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
theNewOrleansProject.org
Title:
New Orleans FEMA Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10294A
Award:
2010 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Every Team Needs 'The Ultimate Search '
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10125D
Award:
2010 Design Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
Onitsuka Tiger
Title:
Hidden Tiger
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10126D
Award:
2010 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPod nano Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10127D
Award:
2010 Design Merit Award
Agency:
Arnold / Arlington
Client:
Gay Men's Chorus of Washington DC
Title:
Grease Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10128D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Marshmallow
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10129D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10130D
Award:
2010 Design Merit Award
Agency:
DDB / New York
Client:
DDB
Title:
All-Clear Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10131D
Award:
2010 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Peugeot Deutschland GmbH
Title:
Electric Horse
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10132D
Award:
2010 Design Merit Award
Agency:
GREY Group G2 Tokyo / Tokyo
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10133D
Award:
2010 Design Merit Award
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
KITCHEN
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10134D
Award:
2010 Design Merit Award
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
Whetstone
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10135D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Adanac
Title:
Floor
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10136D
Award:
2010 Design Merit Award
Agency:
Kao Corporation / Tokyo
Client:
Miyako Katoh
Title:
Flying Mushroom 2009
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10137D
Award:
2010 Design Merit Award
Agency:
NEWSUN/JWT ADVERTISING / Guangzhou
Client:
Sunlife
Title:
Dog
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10138D
Award:
2010 Design Merit Award
Agency:
NEWSUN/JWT ADVERTISING / Guangzhou
Client:
Sunlife
Title:
Hedgehog
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10139D
Award:
2010 Design Merit Award
Agency:
Partners + Napier / Rochester
Client:
ROC City Roller Derby
Title:
Battle of the Lady Killers
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10140D
Award:
2010 Design Merit Award
Agency:
Rediffusion Y & R / Gurgaon
Client:
Kenwood (Singer)
Title:
Exorcism
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10141D
Award:
2010 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Noise protection windows by Weru - Building Blaster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10142D
Award:
2010 Design Merit Award
Agency:
Y&R / DUBAI
Client:
HARVEY NICHOLS
Title:
Wolves
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10143D
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
ASICS
Title:
ASICS Sportstyle Left Right Blogger Outreach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10217N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10218N
Award:
2010 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10219N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
Microsoft Canada/Xbox
Title:
Halo 3 ODST
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10220N
Award:
2010 Interactive Merit Award
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Virtual Touch Experience
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10221N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Levi's
Title:
Time Will Tell
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10222N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10223N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
General Mills/Wheaties
Title:
Most Valuable Tweeter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10224N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN - Monday Night Football
Title:
Interactive Storefronts
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10226N
Award:
2010 Interactive Merit Award
Agency:
Work Club / London
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10227N
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
Champagne Glass
Category:
Public Service / Radio - Single
Annual ID:
10312R