The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
It's Your Call
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music
Agency: Leo Burnett Iberia / Madrid
Client: WWF Category: Public Service / Radio - Single
At the same time
Agency: Serviceplan / München
Client: Unicef Germany Category: Public Service / Radio - Single
Baby
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Radio - Single
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV
Agency: Ogilvy Shanghai / Shanghai
Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Cowboy
Agency: Leo Burnett / Toronto
Client: Procter and Gamble Category: Small Space Print / Single
Darkness
Agency: MacLaren McCann / Toronto
Client: MasterCard Canada Category: Small Space Print / Single
Maze
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Croft Pens Category: Small Space Print / Single
CNN news campaign
Agency: HEIMAT / Berlin
Client: CNN International Category: Outdoor Design / Campaign
Voltaren - Take control again
Agency: SAATCHI & SAATCHI SWITZERLAND / Carouge
Client: Novartis Consumer Health Category: Outdoor Design / Campaign
Point Out
Agency: Serviceplan / München
Client: Stabilo International GmbH Category: Outdoor Design / Campaign
33 Keys
Agency: Doner / Naperville
Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER
Agency: Publicis / London
Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct
Agency: Soap Creative / Ultimo
Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
It's Your Call
Category:
Public Service / Radio - Single
Annual ID:
10313R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Heaven Radio
Category:
Public Service / Radio - Single
Annual ID:
10314R
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
WWF
Title:
Crappy Music
Category:
Public Service / Radio - Single
Annual ID:
10315R
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Annual ID:
10316R
Award:
2010 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Baby
Category:
Public Service / Radio - Single
Annual ID:
10317R
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10188N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner II
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10189N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
YouTube Clock
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10190N
Award:
2010 Interactive Merit Award
Agency:
Grey Paris / Paris
Client:
WELL
Title:
WELL ULTRA RESISTANT
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10191N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
WWF Earth Hour "Computer"
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10192N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10193N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
NCPC
Title:
Dolphin Boy
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10194N
Award:
2010 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Booby Trap
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10195N
Award:
2010 Interactive Merit Award
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Samsung Mobile
Title:
The Last Call
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10244N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Adidas China
Title:
DDTV
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
10245N
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
10311A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter and Gamble
Title:
Cowboy
Category:
Small Space Print / Single
Annual ID:
10185A
Award:
2010 Advertising Merit Award
Agency:
MacLaren McCann / Toronto
Client:
MasterCard Canada
Title:
Darkness
Category:
Small Space Print / Single
Annual ID:
10186A
Award:
2010 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Mumbai
Client:
Croft Pens
Title:
Maze
Category:
Small Space Print / Single
Annual ID:
10187A
Award:
2010 Advertising Merit Award
Agency:
Smith Roberts / Toronto
Client:
Centennial College
Title:
ESL
Category:
Small Space Print / Single
Annual ID:
10188A
Award:
2010 Design Merit Award
Agency:
Grey Paris / Paris
Client:
FINDUS
Title:
FRAICH FRITES
Category:
Outdoor Design / Campaign
Annual ID:
10192D
Award:
2010 Design Merit Award
Agency:
Grey Worldwide India / Mumbai
Client:
Pantene
Title:
Hair Art
Category:
Outdoor Design / Campaign
Annual ID:
10193D
Award:
2010 Design Merit Award
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
CNN news campaign
Category:
Outdoor Design / Campaign
Annual ID:
10194D
Award:
2010 Design Merit Award
Agency:
SAATCHI & SAATCHI SWITZERLAND / Carouge
Client:
Novartis Consumer Health
Title:
Voltaren - Take control again
Category:
Outdoor Design / Campaign
Annual ID:
10195D
Award:
2010 Design Merit Award
Agency:
Serviceplan / München
Client:
Stabilo International GmbH
Title:
Point Out
Category:
Outdoor Design / Campaign
Annual ID:
10196D
Award:
2010 Branded Entertainment Merit Award
Agency:
Doner / Naperville
Client:
Mazda
Title:
33 Keys
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10024E
Award:
2010 Branded Entertainment Merit Award
Agency:
Publicis / London
Client:
BRITISH ARMY/C.O.I
Title:
START THINKING SOLDIER
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10025E
Award:
2010 Branded Entertainment Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10026E
Award:
2010 Branded Entertainment Merit Award
Agency:
Soap Creative / Ultimo
Client:
Unilever Lynx
Title:
Lynx Instinct
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10027E
Award:
2010 Branded Entertainment Merit Award
Agency:
TAXI Canada / Toronto
Client:
Koodo Mobile
Title:
Sugar Streak
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10028E
Award:
2010 Branded Entertainment Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Monopoly City Streets
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10029E
Award:
2010 Branded Entertainment Merit Award
Agency:
Tribal DDB London / London
Client:
Hasbro
Title:
Trivial Pursuit Experiment
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10030E
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike EMEA
Title:
Men vs Women
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10460G
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10461G
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10462G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10463G
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
The NOW Network
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10464G
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
CEO Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10465G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10466G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10467G
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10468G
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10469G
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10470G
Award:
2010 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10471G
Award:
2010 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS Broadcasting
Title:
Madison Products
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10472G
Award:
2010 Design Merit Award
Agency:
ACW GREY / Tel Aviv
Client:
Pelephone
Title:
Armies
Category:
Broadcast Design / Single
Annual ID:
10221D
Award:
2010 Design Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan
Title:
Lunchbox
Category:
Broadcast Design / Single
Annual ID:
10222D
Award:
2010 Design Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan
Title:
Packing
Category:
Broadcast Design / Single
Annual ID:
10223D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Big One
Category:
Broadcast Design / Single
Annual ID:
10224D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Broadcast Design / Single
Annual ID:
10225D