The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Love Project Music Video Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments Agency: Elastic / Santa Monica Client: Honda Accord Crosstour Category: Broadcast Design / Single
Seat Monster Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Single
New times Agency: LOBO / SAO PAULO Client: Fiat Automóveis S/A  Category: Broadcast Design / Single
Behind The Beauty Agency: MacLaren McCann / Toronto Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together" Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Broadcast Design / Single
WhiteBox Agency: TANGRAM co. ltd. / Tokyo Client: Sturdy Style Category: Broadcast Design / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Broadcast Design / Single
Baby Strollers Agency: BBDO / New York Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever Agency: ERIC CAI DESIGN CO. / Beijing Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Lesson in Style Agency: Katy Aquino / Santa Monica Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race Agency: Amsterdam Worldwide / Amsterdam Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship Agency: IMG SRC / Tokyo Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Animation / Motion Graphics
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Craft / Animation / Motion Graphics
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Let It Shine Vimeo Takeover Agency: Wieden + Kennedy / Amsterdam Client: Honda Category: Craft / Animation / Motion Graphics
4 Fingers Agency: Asylum Creative Pte Ltd / Singapore Client: Heavenly Chicken Pte Ltd Category: Spatial Design / Single
Fred Perry Retail Store (ION Orchard) Agency: Asylum Creative Pte Ltd / Singapore Client: Amnesty Pte Ltd Category: Spatial Design / Single
Offices Agency: FoxP2 / Cape Town Client: FoxP2 Advertising Category: Spatial Design / Single
mt ex Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Single
Street to School Agency: JWT India / Mumbai Client: Maharashtra Janavikas Kendra Category: Spatial Design / Single
Sliced Car Agency: JWT India / Mumbai Client: Birla Global Finance Category: Spatial Design / Single
Loose-Leaf Paper Bike-Rack Agency: KNARF / New York Client: School of Visual Arts Category: Spatial Design / Single
Mandela Day 2009 Agency: Ralph Appelbaum Associates / New York Client: Nelson Mandela Foundation Category: Spatial Design / Single
Functionalab, Spatial design Agency: Sid Lee / Montreal Client: Functionalab Category: Spatial Design / Single
Design Indaba 12 Column Wraps Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Spatial Design / Single
Nespresso - Display Windows Mönckebergstrasse Agency: WINcommunication / Aachen Client: Nespresso Deutschland GMBH Category: Spatial Design / Single
The insight story Agency: Advico Y&R AG / Zürich Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop Agency: Bates 141 Mumbai / Mumbai Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking Agency: George Patterson Y&R / Brisbane Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode Agency: Heye Group GmbH / Unterhaching Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone Agency: Marcel Paris / paris Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India Agency: Taproot India / mumbai Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt Agency: Taproot India / mumbai Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work Agency: Wieden + Kennedy London / London Client: Honda Category: Newspaper / Full Page or Spread - Campaign

2010 Design Merit Award

BBDO / New York

Starbucks & (RED)™

Love Project Music Video

Broadcast Design / Single

10226D

2010 Design Merit Award

Elastic / Santa Monica

Honda Accord Crosstour

Instruments

Broadcast Design / Single

10227D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster

Broadcast Design / Single

10228D

2010 Design Merit Award

LOBO / SAO PAULO

Fiat Automóveis S/A 

New times

Broadcast Design / Single

10229D

2010 Design Merit Award

MacLaren McCann / Toronto

GM Buick

Behind The Beauty

Broadcast Design / Single

10230D

2010 Design Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen - "Together"

Broadcast Design / Single

10231D

2010 Design Merit Award

TANGRAM co. ltd. / Tokyo

Sturdy Style

WhiteBox

Broadcast Design / Single

10232D

2010 Design Merit Award

TAXI / New York

Museum of Modern Art

Transform

Broadcast Design / Single

10233D

2010 Design Merit Award

BBDO / New York

Autism Speaks

Baby Strollers

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10256D

2010 Design Merit Award

ERIC CAI DESIGN CO. / Beijing

WWF CHINA

Bye Forever

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10257D

2010 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

1968 Exhibit Sponsor Package

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10258D

2010 Design Merit Award

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10259D

2010 Interactive Merit Award

Katy Aquino / Santa Monica

adidas

Lesson in Style

Craft / Animation / Motion Graphics

10327N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

CREATIVE CIRCLE

ADLAND

Craft / Animation / Motion Graphics

10328N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

GOOGLE WORLD

Craft / Animation / Motion Graphics

10329N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Craft / Animation / Motion Graphics

10330N

2010 Interactive Merit Award

Amsterdam Worldwide / Amsterdam

Onitsuka Tiger

Zodiac Race

Craft / Animation / Motion Graphics

10331N

2010 Interactive Merit Award

Brand New School / Santa Monica

ESPN

ESPN Monday Night Football Interactive Installation

Craft / Animation / Motion Graphics

10332N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Craft / Animation / Motion Graphics

10333N

2010 Interactive Merit Award

GrupoW / Saltillo

Rexona, Unilever

The Ultimate Alter Machine

Craft / Animation / Motion Graphics

10334N

2010 Interactive Merit Award

IMG SRC / Tokyo

MITSUBISHI KAGAKU MEDIA CO.,LTD.

Verbatim Championship

Craft / Animation / Motion Graphics

10335N

2010 Interactive Merit Award

KING / Stockholm

ICA

The Exotic Surprise

Craft / Animation / Motion Graphics

10336N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Craft / Animation / Motion Graphics

10337N

2010 Interactive Merit Award

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Animation / Motion Graphics

10338N

2010 Interactive Merit Award

Wieden + Kennedy / Amsterdam

Honda

Let It Shine Vimeo Takeover

Craft / Animation / Motion Graphics

10339N

2010 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Heavenly Chicken Pte Ltd

4 Fingers

Spatial Design / Single

10172D

2010 Design Merit Award

Asylum Creative Pte Ltd / Singapore

Amnesty Pte Ltd

Fred Perry Retail Store (ION Orchard)

Spatial Design / Single

10173D

2010 Design Merit Award

FoxP2 / Cape Town

FoxP2 Advertising

Offices

Spatial Design / Single

10174D

2010 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt ex

Spatial Design / Single

10175D

2010 Design Merit Award

JWT India / Mumbai

Maharashtra Janavikas Kendra

Street to School

Spatial Design / Single

10176D

2010 Design Merit Award

JWT India / Mumbai

Birla Global Finance

Sliced Car

Spatial Design / Single

10177D

2010 Design Merit Award

KNARF / New York

School of Visual Arts

Loose-Leaf Paper Bike-Rack

Spatial Design / Single

10178D

2010 Design Merit Award

Ralph Appelbaum Associates / New York

Nelson Mandela Foundation

Mandela Day 2009

Spatial Design / Single

10179D

2010 Design Merit Award

Sid Lee / Montreal

Functionalab

Functionalab, Spatial design

Spatial Design / Single

10180D

2010 Design Merit Award

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Design Indaba 12 Column Wraps

Spatial Design / Single

10181D

2010 Design Merit Award

WINcommunication / Aachen

Nespresso Deutschland GMBH

Nespresso - Display Windows Mönckebergstrasse

Spatial Design / Single

10182D

2010 Advertising Merit Award

Advico Y&R AG / Zürich

SonntagsZeitung

The insight story

Newspaper / Full Page or Spread - Campaign

10105A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Directions

Newspaper / Full Page or Spread - Campaign

10106A

2010 Advertising Merit Award

Bates 141 Mumbai / Mumbai

Steadtler

Never stop

Newspaper / Full Page or Spread - Campaign

10107A

2010 Advertising Merit Award

BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City

Hewlett-Packard

HP Versus

Newspaper / Full Page or Spread - Campaign

10108A

2010 Advertising Merit Award

DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong

Penguin Books Ltd.

'Your own world: London/Tokyo/Paris

Newspaper / Full Page or Spread - Campaign

10109A

2010 Advertising Merit Award

George Patterson Y&R / Brisbane

Suncorp Bank

Kids Banking

Newspaper / Full Page or Spread - Campaign

10110A

2010 Advertising Merit Award

Heye Group GmbH / Unterhaching

McDonald's Germany

Barcode

Newspaper / Full Page or Spread - Campaign

10111A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin

Newspaper / Full Page or Spread - Campaign

10112A

2010 Advertising Merit Award

LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta

PT.Unilever Indonesia, Tbk

Pets

Newspaper / Full Page or Spread - Campaign

10113A

2010 Advertising Merit Award

Marcel Paris / paris

France 24

I-Phone

Newspaper / Full Page or Spread - Campaign

10114A

2010 Advertising Merit Award

Taproot India / mumbai

Transasia papers

Colors of India

Newspaper / Full Page or Spread - Campaign

10115A

2010 Advertising Merit Award

Taproot India / mumbai

Nirma Limited

power of salt

Newspaper / Full Page or Spread - Campaign

10116A

2010 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

C N A Stores

Famous People

Newspaper / Full Page or Spread - Campaign

10117A

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Back to Work

Newspaper / Full Page or Spread - Campaign

10118A

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