The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Love Project Music Video
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments
Agency: Elastic / Santa Monica
Client: Honda Accord Crosstour Category: Broadcast Design / Single
Behind The Beauty
Agency: MacLaren McCann / Toronto
Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together"
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Broadcast Design / Single
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever
Agency: ERIC CAI DESIGN CO. / Beijing
Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Lesson in Style
Agency: Katy Aquino / Santa Monica
Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND
Agency: Abbott Mead Vickers BBDO / London
Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race
Agency: Amsterdam Worldwide / Amsterdam
Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship
Agency: IMG SRC / Tokyo
Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
The Exotic Surprise
Agency: KING / Stockholm
Client: ICA Category: Craft / Animation / Motion Graphics
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Craft / Animation / Motion Graphics
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Let It Shine Vimeo Takeover
Agency: Wieden + Kennedy / Amsterdam
Client: Honda Category: Craft / Animation / Motion Graphics
4 Fingers
Agency: Asylum Creative Pte Ltd / Singapore
Client: Heavenly Chicken Pte Ltd Category: Spatial Design / Single
Fred Perry Retail Store (ION Orchard)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Amnesty Pte Ltd Category: Spatial Design / Single
mt ex
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Single
Street to School
Agency: JWT India / Mumbai
Client: Maharashtra Janavikas Kendra Category: Spatial Design / Single
Sliced Car
Agency: JWT India / Mumbai
Client: Birla Global Finance Category: Spatial Design / Single
Loose-Leaf Paper Bike-Rack
Agency: KNARF / New York
Client: School of Visual Arts Category: Spatial Design / Single
Mandela Day 2009
Agency: Ralph Appelbaum Associates / New York
Client: Nelson Mandela Foundation Category: Spatial Design / Single
Functionalab, Spatial design
Agency: Sid Lee / Montreal
Client: Functionalab Category: Spatial Design / Single
Design Indaba 12 Column Wraps
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Spatial Design / Single
Nespresso - Display Windows Mönckebergstrasse
Agency: WINcommunication / Aachen
Client: Nespresso Deutschland GMBH Category: Spatial Design / Single
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop
Agency: Bates 141 Mumbai / Mumbai
Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris
Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking
Agency: George Patterson Y&R / Brisbane
Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode
Agency: Heye Group GmbH / Unterhaching
Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone
Agency: Marcel Paris / paris
Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India
Agency: Taproot India / mumbai
Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt
Agency: Taproot India / mumbai
Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work
Agency: Wieden + Kennedy London / London
Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Love Project Music Video
Category:
Broadcast Design / Single
Annual ID:
10226D
Award:
2010 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Honda Accord Crosstour
Title:
Instruments
Category:
Broadcast Design / Single
Annual ID:
10227D
Award:
2010 Design Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
Seat Monster
Category:
Broadcast Design / Single
Annual ID:
10228D
Award:
2010 Design Merit Award
Agency:
LOBO / SAO PAULO
Client:
Fiat Automóveis S/A
Title:
New times
Category:
Broadcast Design / Single
Annual ID:
10229D
Award:
2010 Design Merit Award
Agency:
MacLaren McCann / Toronto
Client:
GM Buick
Title:
Behind The Beauty
Category:
Broadcast Design / Single
Annual ID:
10230D
Award:
2010 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen - "Together"
Category:
Broadcast Design / Single
Annual ID:
10231D
Award:
2010 Design Merit Award
Agency:
TANGRAM co. ltd. / Tokyo
Client:
Sturdy Style
Title:
WhiteBox
Category:
Broadcast Design / Single
Annual ID:
10232D
Award:
2010 Design Merit Award
Agency:
TAXI / New York
Client:
Museum of Modern Art
Title:
Transform
Category:
Broadcast Design / Single
Annual ID:
10233D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10256D
Award:
2010 Design Merit Award
Agency:
ERIC CAI DESIGN CO. / Beijing
Client:
WWF CHINA
Title:
Bye Forever
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10257D
Award:
2010 Design Merit Award
Agency:
Little & Company / Minneapolis
Client:
Minnesota Historical Society
Title:
1968 Exhibit Sponsor Package
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10258D
Award:
2010 Design Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10259D
Award:
2010 Interactive Merit Award
Agency:
Katy Aquino / Santa Monica
Client:
adidas
Title:
Lesson in Style
Category:
Craft / Animation / Motion Graphics
Annual ID:
10327N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
CREATIVE CIRCLE
Title:
ADLAND
Category:
Craft / Animation / Motion Graphics
Annual ID:
10328N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Craft / Animation / Motion Graphics
Annual ID:
10329N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Craft / Animation / Motion Graphics
Annual ID:
10330N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
Onitsuka Tiger
Title:
Zodiac Race
Category:
Craft / Animation / Motion Graphics
Annual ID:
10331N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Craft / Animation / Motion Graphics
Annual ID:
10332N
Award:
2010 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Weather girl
Category:
Craft / Animation / Motion Graphics
Annual ID:
10333N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Animation / Motion Graphics
Annual ID:
10334N
Award:
2010 Interactive Merit Award
Agency:
IMG SRC / Tokyo
Client:
MITSUBISHI KAGAKU MEDIA CO.,LTD.
Title:
Verbatim Championship
Category:
Craft / Animation / Motion Graphics
Annual ID:
10335N
Award:
2010 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Animation / Motion Graphics
Annual ID:
10336N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Coal Story
Category:
Craft / Animation / Motion Graphics
Annual ID:
10337N
Award:
2010 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Animation / Motion Graphics
Annual ID:
10338N
Award:
2010 Interactive Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Honda
Title:
Let It Shine Vimeo Takeover
Category:
Craft / Animation / Motion Graphics
Annual ID:
10339N
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Heavenly Chicken Pte Ltd
Title:
4 Fingers
Category:
Spatial Design / Single
Annual ID:
10172D
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Amnesty Pte Ltd
Title:
Fred Perry Retail Store (ION Orchard)
Category:
Spatial Design / Single
Annual ID:
10173D
Award:
2010 Design Merit Award
Agency:
FoxP2 / Cape Town
Client:
FoxP2 Advertising
Title:
Offices
Category:
Spatial Design / Single
Annual ID:
10174D
Award:
2010 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex
Category:
Spatial Design / Single
Annual ID:
10175D
Award:
2010 Design Merit Award
Agency:
JWT India / Mumbai
Client:
Maharashtra Janavikas Kendra
Title:
Street to School
Category:
Spatial Design / Single
Annual ID:
10176D
Award:
2010 Design Merit Award
Agency:
JWT India / Mumbai
Client:
Birla Global Finance
Title:
Sliced Car
Category:
Spatial Design / Single
Annual ID:
10177D
Award:
2010 Design Merit Award
Agency:
KNARF / New York
Client:
School of Visual Arts
Title:
Loose-Leaf Paper Bike-Rack
Category:
Spatial Design / Single
Annual ID:
10178D
Award:
2010 Design Merit Award
Agency:
Ralph Appelbaum Associates / New York
Client:
Nelson Mandela Foundation
Title:
Mandela Day 2009
Category:
Spatial Design / Single
Annual ID:
10179D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Functionalab
Title:
Functionalab, Spatial design
Category:
Spatial Design / Single
Annual ID:
10180D
Award:
2010 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba 12 Column Wraps
Category:
Spatial Design / Single
Annual ID:
10181D
Award:
2010 Design Merit Award
Agency:
WINcommunication / Aachen
Client:
Nespresso Deutschland GMBH
Title:
Nespresso - Display Windows Mönckebergstrasse
Category:
Spatial Design / Single
Annual ID:
10182D
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10105A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Directions
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10106A
Award:
2010 Advertising Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
Steadtler
Title:
Never stop
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10107A
Award:
2010 Advertising Merit Award
Agency:
BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client:
Hewlett-Packard
Title:
HP Versus
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10108A
Award:
2010 Advertising Merit Award
Agency:
DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client:
Penguin Books Ltd.
Title:
'Your own world: London/Tokyo/Paris
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10109A
Award:
2010 Advertising Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Suncorp Bank
Title:
Kids Banking
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10110A
Award:
2010 Advertising Merit Award
Agency:
Heye Group GmbH / Unterhaching
Client:
McDonald's Germany
Title:
Barcode
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10111A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10112A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Pets
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10113A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
France 24
Title:
I-Phone
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10114A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia papers
Title:
Colors of India
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10115A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Nirma Limited
Title:
power of salt
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10116A
Award:
2010 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
C N A Stores
Title:
Famous People
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10117A
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Back to Work
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10118A