The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Film / Theatrical and DVD releases
The Informant - Crossed version
Agency: Kellehouse, Inc. / Topanga
Client: Warner Bros. Category: Film / Theatrical and DVD releases
M&M's Global Brand Book
Agency: BBDO / New York
Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II
Agency: Dentsu / Tokyo
Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
HUG! STEP WGN Family
Agency: ground / Tokyo
Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Visual Circus 視覺馬戲團
Agency: I-Hsuan Cindy Wang / Singapore
Client: Garden City Publishers Category: Publication Design / Book, Magazine, Newspaper
Morning Sun
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Andreas Koerner Category: Publication Design / Book, Magazine, Newspaper
The San Francisco Panorama
Agency: McSweeney's / San Francisco
Client: McSweeney's Category: Publication Design / Book, Magazine, Newspaper
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
The Death of the Mouse 2.0
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
a concise chinese-english dictionary for lovers
Agency: qing zhao / Nanjing
Client: zhao qing Category: Publication Design / Book, Magazine, Newspaper
Marley Magpie & the search for the shiniest object
Agency: trine design associates / Singapore
Client: Antalis Singapore Pte Ltd Category: Publication Design / Book, Magazine, Newspaper
Passat Long Text
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Plugs
Agency: BBDO / New York
Client: The Economist Category: Newspaper / Full Page or Spread - Single
Beautiful
Agency: FoxP2 / Cape Town
Client: Isca Taps Category: Newspaper / Full Page or Spread - Single
Congratulations ICHIRO
Agency: HAKUHODO Inc. / Minato-ku
Client: Hakuhodo DY Media Partners Category: Newspaper / Full Page or Spread - Single
Dog
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial KillBill
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Rocky
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Crossword
Agency: Marketforce Communications / Perth
Client: IKEA Category: Newspaper / Full Page or Spread - Single
Shelves
Agency: McCann Worldgroup India / Mumbai
Client: Videocon Industries Ltd. Category: Newspaper / Full Page or Spread - Single
Hibiscus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Violet
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Yellowbell
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Federer Win Ad
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Full Page or Spread - Single
Picnic
Agency: Y&R Dubai / DUBAI
Client: LG Viewty Smart Category: Newspaper / Full Page or Spread - Single
Short Stories
Agency: Bates 141 Mumbai / Mumbai
Client: T. C. Ghai Category: Corporate Identity / Campaign
Fiocca Brand Identity Program
Agency: Cossette Identica Branding & Design / Toronto
Client: Fiocca Studio Category: Corporate Identity / Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Corporate Identity / Campaign
Göteborgstryckeriet identity
Agency: Happy F&B / Gothenburg
Client: Göteborgstryckeriet printing house Category: Corporate Identity / Campaign
Fold-out Yoga Cards
Agency: JWT Gurgaon / Gurgaon
Client: Atul Sharma Category: Corporate Identity / Campaign
PAUSE Cafeteria
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Grey / G2 group Category: Corporate Identity / Campaign
Size Matters
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH Category: Corporate Identity / Campaign
Statoil new corporate identity
Agency: Scandinavian Design Group as / Oslo
Client: Statoil Category: Corporate Identity / Campaign
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Corporate Identity / Campaign
STM, corporate identity
Agency: Sid Lee / Montreal
Client: STM Category: Corporate Identity / Campaign
Muvbox - corporate identity
Agency: Sid Lee / Montreal
Client: Muvbox Category: Corporate Identity / Campaign
Coca-Cola Summer Identity 2009
Agency: Turner Duckworth / San Francisco
Client: The Coca-Cola Company North America Category: Corporate Identity / Campaign
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Sound Design
Anti car
Agency: Acne Advertising / Stockholm
Client: Flygbussarna Airport Coaches Category: Out Of Home/Outdoor / Single
All Images 1
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
All Images 2
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
Mechanical Bulls
Agency: BBDO / New York
Client: The Economist Category: Out Of Home/Outdoor / Single
Street Sweeper
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Braun Oral-B Category: Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10119A
Award:
2010 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN
Category:
Film / Theatrical and DVD releases
Annual ID:
10014E
Award:
2010 Branded Entertainment Merit Award
Agency:
Kellehouse, Inc. / Topanga
Client:
Warner Bros.
Title:
The Informant - Crossed version
Category:
Film / Theatrical and DVD releases
Annual ID:
10015E
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/M&M's
Title:
M&M's Global Brand Book
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10197D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Tokyo Copywriters Club
Title:
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10198D
Award:
2010 Design Merit Award
Agency:
ground / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
HUG! STEP WGN Family
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10199D
Award:
2010 Design Merit Award
Agency:
I-Hsuan Cindy Wang / Singapore
Client:
Garden City Publishers
Title:
Visual Circus 視覺馬戲團
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10200D
Award:
2010 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Andreas Koerner
Title:
Morning Sun
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10201D
Award:
2010 Design Merit Award
Agency:
McSweeney's / San Francisco
Client:
McSweeney's
Title:
The San Francisco Panorama
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10202D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10203D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
The Death of the Mouse 2.0
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10204D
Award:
2010 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
zhao qing
Title:
a concise chinese-english dictionary for lovers
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10205D
Award:
2010 Design Merit Award
Agency:
trine design associates / Singapore
Client:
Antalis Singapore Pte Ltd
Title:
Marley Magpie & the search for the shiniest object
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10206D
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Passat Long Text
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10089A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Plugs
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10091A
Award:
2010 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Isca Taps
Title:
Beautiful
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10092A
Award:
2010 Advertising Merit Award
Agency:
HAKUHODO Inc. / Minato-ku
Client:
Hakuhodo DY Media Partners
Title:
Congratulations ICHIRO
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10093A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10094A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10095A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial KillBill
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10096A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Rocky
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10097A
Award:
2010 Advertising Merit Award
Agency:
Marketforce Communications / Perth
Client:
IKEA
Title:
Crossword
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10098A
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Videocon Industries Ltd.
Title:
Shelves
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10099A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Hibiscus
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10100A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Violet
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10101A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Yellowbell
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10102A
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Federer Win Ad
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10103A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
LG Viewty Smart
Title:
Picnic
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10104A
Award:
2010 Design Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
T. C. Ghai
Title:
Short Stories
Category:
Corporate Identity / Campaign
Annual ID:
10091D
Award:
2010 Design Merit Award
Agency:
Cossette Identica Branding & Design / Toronto
Client:
Fiocca Studio
Title:
Fiocca Brand Identity Program
Category:
Corporate Identity / Campaign
Annual ID:
10092D
Award:
2010 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Corporate Identity / Campaign
Annual ID:
10093D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Göteborgstryckeriet printing house
Title:
Göteborgstryckeriet identity
Category:
Corporate Identity / Campaign
Annual ID:
10094D
Award:
2010 Design Merit Award
Agency:
JWT Gurgaon / Gurgaon
Client:
Atul Sharma
Title:
Fold-out Yoga Cards
Category:
Corporate Identity / Campaign
Annual ID:
10095D
Award:
2010 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Grey / G2 group
Title:
PAUSE Cafeteria
Category:
Corporate Identity / Campaign
Annual ID:
10096D
Award:
2010 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski GmbH
Title:
Size Matters
Category:
Corporate Identity / Campaign
Annual ID:
10097D
Award:
2010 Design Merit Award
Agency:
Scandinavian Design Group as / Oslo
Client:
Statoil
Title:
Statoil new corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10098D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Corporate Identity / Campaign
Annual ID:
10099D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
STM
Title:
STM, corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10100D
Award:
2010 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Muvbox
Title:
Muvbox - corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10101D
Award:
2010 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
The Coca-Cola Company North America
Title:
Coca-Cola Summer Identity 2009
Category:
Corporate Identity / Campaign
Annual ID:
10102D
Award:
2010 Design Merit Award
Agency:
Wolff Olins / New York
Client:
AOL Inc.
Title:
AOL Rebrand
Category:
Corporate Identity / Campaign
Annual ID:
10103D
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Annual ID:
10340N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Sound Design
Annual ID:
10341N
Award:
2010 Interactive Merit Award
Agency:
Tribal DDB / Amstelveen
Client:
Philips
Title:
Made to move
Category:
Craft / Sound Design
Annual ID:
10342N
Award:
2010 Advertising Merit Award
Agency:
Acne Advertising / Stockholm
Client:
Flygbussarna Airport Coaches
Title:
Anti car
Category:
Out Of Home/Outdoor / Single
Annual ID:
10192A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 1
Category:
Out Of Home/Outdoor / Single
Annual ID:
10193A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 2
Category:
Out Of Home/Outdoor / Single
Annual ID:
10194A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Mechanical Bulls
Category:
Out Of Home/Outdoor / Single
Annual ID:
10195A
Award:
2010 Advertising Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan Braun Oral-B
Title:
Street Sweeper
Category:
Out Of Home/Outdoor / Single
Annual ID:
10196A
Award:
2010 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TV3
Title:
Interrogation
Category:
Out Of Home/Outdoor / Single
Annual ID:
10197A