The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Terminator 4
Agency: DDB South Africa / Johannesburg
Client: Ster Kinekor Category: Out Of Home/Outdoor / Single
USB Outdoor
Agency: GARWICH BBDO / Peru
Client: Kingston Technology Company Category: Out Of Home/Outdoor / Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Big Boy
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México/Hot Wheels Category: Out Of Home/Outdoor / Single
The Living Poster
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Fisch Franke Category: Out Of Home/Outdoor / Single
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Out Of Home/Outdoor / Single
Shortcut
Agency: The Richards Group / Dallas
Client: Chick-fil-A Category: Out Of Home/Outdoor / Single
ELLE-The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Unscripted series
Copa Coca Cola Football Stars
Agency: whatwewant Branded Entertainment / Johannesburg
Client: whatwewant Branded Entertainment Category: Television / Unscripted series
Spreading Prosperity
Agency: Vahid Associates / Manama
Client: BNH Category: Branding / Annual Report
CSPD 2009 Annual Report
Agency: WAX / Calgary
Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
nature
Agency: Contract Advertising (India ) Private Limited / new delhi
Client: The Environment People Category: Public Service / Outdoor and Posters - Campaign
Graphic Trial 2009, Repetition on Surface
Agency: DRAFT Co.,Ltd / Tokyo
Client: Toppan Printing Co., Ltd. Category: Public Service / Outdoor and Posters - Campaign
Ballet But...
Agency: Evolution Bureau / San Francisco
Client: Smuin Ballet Category: Public Service / Outdoor and Posters - Campaign
Know more about Design
Agency: Kinetic Singapore / Singapore
Client: The Design Society Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
Panda Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Mercedes-Benz at IAA 2009
Agency: Atelier Markgraph / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Campaign
Mercedes-Benz Galleries
Agency: Atelier Markgraph / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Campaign
Long May She Wave
Agency: Studio Hinrichs / San Francisco
Client: Nevada Museum of Art Category: Spatial Design / Campaign
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Your Idea. Your Way.
Agency: Cossette Toronto / Toronto
Client: The National Advertising Awards Category: Online Films And Video / Short Form - Series/Episodes
4320LA/SYD
Agency: Droga5 Australia / East Sydney
Client: V Australia Category: Online Films And Video / Short Form - Series/Episodes
PUMA - THE GAMES WE PLAY - RUNNING
Agency: jared eberhardt / Long Beach
Client: Puma Category: Online Films And Video / Short Form - Series/Episodes
Raving Rabbids
Agency: Publicis Conseil / PARIS
Client: Renault Category: Online Films And Video / Short Form - Series/Episodes
My Boys
Agency: Saatchi & Saatchi NY / New York
Client: Turner Entertainment Network, TBS Category: Online Films And Video / Short Form - Series/Episodes
Dear PlayStation
Agency: Deutsch LA / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
"I've Seen Enough"
Agency: Tool of North America / Santa Monica
Client: Cold War Kids Category: Online Films And Video / Video Remixes/Mashups - Single
The Vile Plutocrat
Agency: 16toads Design / Smyrna
Client: 16toads Design Category: Websites & Microsites / Services
Jack and Suzy Welch Show
Agency: JWT New York / New York
Client: Microsoft Category: Websites & Microsites / Services
Visit The Other Britain
Agency: Ogilvy Singapore / Singapore
Client: VisitBritain Category: Websites & Microsites / Services
Bike Lock
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project
Agency: DDB West / San Francisco
Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Ster Kinekor
Title:
Terminator 4
Category:
Out Of Home/Outdoor / Single
Annual ID:
10198A
Award:
2010 Advertising Merit Award
Agency:
GARWICH BBDO / Peru
Client:
Kingston Technology Company
Title:
USB Outdoor
Category:
Out Of Home/Outdoor / Single
Annual ID:
10199A
Award:
2010 Advertising Merit Award
Agency:
Mother / ny
Client:
Stella Artois
Title:
Ritual Project
Category:
Out Of Home/Outdoor / Single
Annual ID:
10200A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Out Of Home/Outdoor / Single
Annual ID:
10201A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Out Of Home/Outdoor / Single
Annual ID:
10202A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México/Hot Wheels
Title:
Big Boy
Category:
Out Of Home/Outdoor / Single
Annual ID:
10203A
Award:
2010 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Fisch Franke
Title:
The Living Poster
Category:
Out Of Home/Outdoor / Single
Annual ID:
10204A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Out Of Home/Outdoor / Single
Annual ID:
10205A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Auto Trader
Title:
Live Classifieds
Category:
Out Of Home/Outdoor / Single
Annual ID:
10206A
Award:
2010 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Chick-fil-A
Title:
Shortcut
Category:
Out Of Home/Outdoor / Single
Annual ID:
10207A
Award:
2010 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
ELLE-The City
Category:
Television / Unscripted series
Annual ID:
10005E
Award:
2010 Branded Entertainment Merit Award
Agency:
whatwewant Branded Entertainment / Johannesburg
Client:
whatwewant Branded Entertainment
Title:
Copa Coca Cola Football Stars
Category:
Television / Unscripted series
Annual ID:
10006E
Award:
2010 Design Merit Award
Agency:
Vahid Associates / Manama
Client:
BNH
Title:
Spreading Prosperity
Category:
Branding / Annual Report
Annual ID:
10066D
Award:
2010 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary Society for Persons with Disabilities
Title:
CSPD 2009 Annual Report
Category:
Branding / Annual Report
Annual ID:
10067D
Award:
2010 Design Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10248D
Award:
2010 Design Merit Award
Agency:
Contract Advertising (India ) Private Limited / new delhi
Client:
The Environment People
Title:
nature
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10249D
Award:
2010 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Toppan Printing Co., Ltd.
Title:
Graphic Trial 2009, Repetition on Surface
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10250D
Award:
2010 Design Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Smuin Ballet
Title:
Ballet But...
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10251D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
The Design Society
Title:
Know more about Design
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10252D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10253D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10254D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Panda Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10255D
Award:
2010 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main
Client:
Daimler AG
Title:
Mercedes-Benz at IAA 2009
Category:
Spatial Design / Campaign
Annual ID:
10183D
Award:
2010 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main
Client:
Daimler AG
Title:
Mercedes-Benz Galleries
Category:
Spatial Design / Campaign
Annual ID:
10184D
Award:
2010 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Nevada Museum of Art
Title:
Long May She Wave
Category:
Spatial Design / Campaign
Annual ID:
10185D
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Interactive Merit Award
Agency:
Cossette Toronto / Toronto
Client:
The National Advertising Awards
Title:
Your Idea. Your Way.
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10257N
Award:
2010 Interactive Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
V Australia
Title:
4320LA/SYD
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10258N
Award:
2010 Interactive Merit Award
Agency:
jared eberhardt / Long Beach
Client:
Puma
Title:
PUMA - THE GAMES WE PLAY - RUNNING
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10259N
Award:
2010 Interactive Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Renault
Title:
Raving Rabbids
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10260N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Turner Entertainment Network, TBS
Title:
My Boys
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10261N
Award:
2010 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Sony PlayStation
Title:
Dear PlayStation
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10401T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
Raise A Glass
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10402T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association
Title:
Tour Bus
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10403T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association, ESPN/ABC/TNT
Title:
Elevated Moments
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10404T
Award:
2010 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10405T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10406T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10407T
Award:
2010 Interactive Merit Award
Agency:
Tool of North America / Santa Monica
Client:
Cold War Kids
Title:
"I've Seen Enough"
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
10277N
Award:
2010 Interactive Merit Award
Agency:
16toads Design / Smyrna
Client:
16toads Design
Title:
The Vile Plutocrat
Category:
Websites & Microsites / Services
Annual ID:
10152N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Aflac
Title:
Aflac.com
Category:
Websites & Microsites / Services
Annual ID:
10153N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
Microsoft
Title:
Jack and Suzy Welch Show
Category:
Websites & Microsites / Services
Annual ID:
10154N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
VisitBritain
Title:
Visit The Other Britain
Category:
Websites & Microsites / Services
Annual ID:
10155N
Award:
2010 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Bike Lock
Category:
Experiential Advertising / Single
Annual ID:
10473G
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
DIRTY WATER for $1
Category:
Experiential Advertising / Single
Annual ID:
10474G
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Fosters: Carlton Draught
Title:
Drop The Bomb
Category:
Experiential Advertising / Single
Annual ID:
10475G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Experiential Advertising / Single
Annual ID:
10476G
Award:
2010 Advertising Merit Award
Agency:
DDB West / San Francisco
Client:
The Wende Museum and Archive of the Cold War
Title:
The Wall Project
Category:
Experiential Advertising / Single
Annual ID:
10477G
Award:
2010 Advertising Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Experiential Advertising / Single
Annual ID:
10478G