The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Experiential Advertising / Single
Summit on the Summit
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Experiential Advertising / Single
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Experiential Advertising / Single
Flyvertising - the world´s first fly banner.
Agency: Jung von Matt AG / Stuttgart
Client: Eichborn Category: Experiential Advertising / Single
The My First Book Project
Agency: JWT Cape Town / Cape Town
Client: Global Literacy Project Incorporated Category: Experiential Advertising / Single
HEINEKEN AUDITORIUM
Agency: JWT Italia / Milano
Client: Heineken Italia Category: Experiential Advertising / Single
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
House of Cards - Glastonbury
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
Monuments
Agency: Leo Burnett / Millers Point
Client: WWF/Earth Hour Category: Experiential Advertising / Single
The Great Christmas Paper Swindle
Agency: Lowe Sydney / Sydney
Client: Football Federation Australia Category: Experiential Advertising / Single
Fire Scooter
Agency: McCann Worldgroup India / Mumbai
Client: Republic of Chicken Category: Experiential Advertising / Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Experiential Advertising / Single
ProContra
Agency: Serviceplan / München
Client: LeadAcademy e.V. Category: Experiential Advertising / Single
The Unity Font
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Typography in Design / Single
Bars
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IGFM International society for human rights Category: Typography in Design / Single
New York Times
Agency: Leo Burnett / Chicago
Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation
Agency: Turnstyle / Seattle
Client: AIGA Seattle Category: Typography in Design / Single
Stones
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church
Agency: Cramer Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra
Agency: Leo Burnett Beirut / Beirut
Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Orange Category: Public Service / Newspaper or Magazine - Single
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Film / Documentaries
Clink-Clink
Agency: Gotham / New York
Client: Waterford Category: Mobile Applications/Sites / Durable Goods
Prius iPhone App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Mobile Applications/Sites / Durable Goods
Can Hand
Agency: Bridge Worldwide / Cincinnati
Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody
Agency: DIGITAS, NY / New York
Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
NIKEiD - Their Game, Your Finishing Touch
Agency: AKQA / London
Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit
Agency: AKQA / San Francisco
Client: GAP Category: Websites & Microsites / Consumer Goods
Packland
Agency: Big Spaceship / Brooklyn
Client: Lands' End Category: Websites & Microsites / Consumer Goods
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Websites & Microsites / Consumer Goods
Make the most of now
Agency: Clemenger BBDO Sydney / Sydney
Client: Vodafone Pty Ltd Category: Websites & Microsites / Consumer Goods
UNIQLO COLLECTION TOKYO 2009
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Consumer Goods
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Websites & Microsites / Consumer Goods
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Experiential Advertising / Single
Annual ID:
10479G
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold's Battle for Milkquarious
Category:
Experiential Advertising / Single
Annual ID:
10480G
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Summit on the Summit
Category:
Experiential Advertising / Single
Annual ID:
10481G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Experiential Advertising / Single
Annual ID:
10482G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Eichborn
Title:
Flyvertising - the world´s first fly banner.
Category:
Experiential Advertising / Single
Annual ID:
10483G
Award:
2010 Advertising Merit Award
Agency:
JWT Cape Town / Cape Town
Client:
Global Literacy Project Incorporated
Title:
The My First Book Project
Category:
Experiential Advertising / Single
Annual ID:
10484G
Award:
2010 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Heineken Italia
Title:
HEINEKEN AUDITORIUM
Category:
Experiential Advertising / Single
Annual ID:
10485G
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Nestle
Title:
Snow Stamp
Category:
Experiential Advertising / Single
Annual ID:
10486G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Experiential Advertising / Single
Annual ID:
10487G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Glastonbury
Category:
Experiential Advertising / Single
Annual ID:
10488G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF/Earth Hour
Title:
Monuments
Category:
Experiential Advertising / Single
Annual ID:
10489G
Award:
2010 Advertising Merit Award
Agency:
Lowe Sydney / Sydney
Client:
Football Federation Australia
Title:
The Great Christmas Paper Swindle
Category:
Experiential Advertising / Single
Annual ID:
10490G
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Republic of Chicken
Title:
Fire Scooter
Category:
Experiential Advertising / Single
Annual ID:
10491G
Award:
2010 Advertising Merit Award
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Experiential Advertising / Single
Annual ID:
10492G
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
LeadAcademy e.V.
Title:
ProContra
Category:
Experiential Advertising / Single
Annual ID:
10493G
Award:
2010 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Unity Font
Category:
Typography in Design / Single
Annual ID:
10266D
Award:
2010 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Alt Group
Title:
OUCH
Category:
Typography in Design / Single
Annual ID:
10267D
Award:
2010 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IGFM International society for human rights
Title:
Bars
Category:
Typography in Design / Single
Annual ID:
10268D
Award:
2010 Design Merit Award
Agency:
JWT London / London
Client:
HSBC
Title:
Wimbledon Type
Category:
Typography in Design / Single
Annual ID:
10269D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kellogg's Corn Flakes
Title:
New York Times
Category:
Typography in Design / Single
Annual ID:
10270D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Typography in Design / Single
Annual ID:
10272D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Typography in Design / Single
Annual ID:
10273D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Typography in Design / Single
Annual ID:
10274D
Award:
2010 Design Merit Award
Agency:
Turnstyle / Seattle
Client:
AIGA Seattle
Title:
2009 Membership Party Invitation
Category:
Typography in Design / Single
Annual ID:
10275D
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Stones
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10273A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Church
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10274A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Darkness
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10275A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Photographer
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10276A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Hariri Foundation
Title:
Khede Kasra
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10277A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Zebraffe
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10278A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Ziger
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10279A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Orange
Title:
Don't text and drive
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10280A
Award:
2010 Branded Entertainment Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Film / Documentaries
Annual ID:
10018E
Award:
2010 Branded Entertainment Merit Award
Agency:
School of Visual Arts / New York
Client:
SVA
Title:
The Wilde Ones
Category:
Film / Documentaries
Annual ID:
10019E
Award:
2010 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Film / Documentaries
Annual ID:
10020E
Award:
2010 Interactive Merit Award
Agency:
Gotham / New York
Client:
Waterford
Title:
Clink-Clink
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10173N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iPhone App
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10174N
Award:
2010 Interactive Merit Award
Agency:
Bridge Worldwide / Cincinnati
Client:
Procter & Gamble
Title:
Can Hand
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10182N
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
T.G.I. Friday's
Title:
Call Woody
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10183N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner I
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10184N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia - Draw Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10185N
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10416T
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NIKEiD - Their Game, Your Finishing Touch
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10101N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
GAP
Title:
Born To Fit
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10102N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Lands' End
Title:
Packland
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10103N
Award:
2010 Interactive Merit Award
Agency:
Brando / Dublin
Client:
O2 Telefónica Ireland
Title:
O2 Be The Difference 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10104N
Award:
2010 Interactive Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Vodafone Pty Ltd
Title:
Make the most of now
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10105N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO COLLECTION TOKYO 2009
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10106N
Award:
2010 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Index
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10107N
Award:
2010 Interactive Merit Award
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10108N