The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Websites & Microsites / Branded Games
Nike True City
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
Imagine TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Campaign
The revenge of the little man
Agency: Jung von Matt AG / Hamburg
Client: Mystocks Category: Consumer Television / Over :30 - Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
How to dance
Agency: Santo / Buenos Aires
Client: Telecom - Personal Category: Consumer Television / Over :30 - Campaign
Puppets Season 1 Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Graduations
Agency: Young & Rubicam Buenos Aires / Buenos Aires
Client: Ole Category: Consumer Television / Over :30 - Campaign
CityGT
Agency: JWT Melbourne / Richmond
Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Campaign
Prius iMedia Banner Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Campaign
Man
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters, P.O.P. and In-Store - Single
Bloody Tissue Poster Co-Op
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Balloon
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Egg
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Port Authority Stream of Consciousness Installation
Agency: BBDO / New York
Client: Starbucks Category: Collateral / Posters, P.O.P. and In-Store - Single
Doomsday
Agency: David&Goliath / El Segundo
Client: Coco de Mer Category: Collateral / Posters, P.O.P. and In-Store - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Collateral / Posters, P.O.P. and In-Store - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Stainbroidery Ink
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Single
Jerry Can
Agency: Nolin BBDO / Montreal
Client: Mercedes-Benz Canada Category: Collateral / Posters, P.O.P. and In-Store - Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
O
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Collateral / Posters, P.O.P. and In-Store - Single
360
Agency: Dare / London
Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love
Agency: Ogilvy & Mather Taiwan / Taipei
Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
www.bugaboo.com
Agency: 72andSunny / Los Angeles
Client: Bugaboo Category: Websites & Microsites / E-Commerce
OpenOne
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Websites & Microsites / E-Commerce
Fallout 3 PAX Experience
Agency: AKQA / Washington
Client: Bethesda Softworks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Hard Rock Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Visit-the-Pin
Agency: Hill Holliday / Boston
Client: The City of Boston Category: Events and Installations / Creative positioning of a brand outside traditional or online media
VAIO Mannequins
Agency: 180LA / Santa Monica
Client: Sony Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Juicy Exotic
Agency: @radical.media / New York
Client: Skittles Category: Consumer Television / :20 and Under - Single
Wildebeest
Agency: CONTRAPUNTO / Madrid
Client: Mercedes-Benz (smart) Category: Consumer Television / :20 and Under - Single
Pick Up Lines
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Television / :20 and Under - Single
Strolling
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Game
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Business as Usual
Agency: Cramer Krasselt / Chicago
Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar
Agency: JWT New York / New York
Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out
Agency: Leo Burnett / Chicago
Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Award:
2010 Interactive Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Websites & Microsites / Branded Games
Annual ID:
10100N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10178N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10179N
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10374T
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Mystocks
Title:
The revenge of the little man
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10375T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10376T
Award:
2010 Advertising Merit Award
Agency:
Santo / Buenos Aires
Client:
Telecom - Personal
Title:
How to dance
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10377T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Basketball
Title:
Puppets Season 1 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10378T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Buenos Aires
Client:
Ole
Title:
Graduations
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10379T
Award:
2010 Interactive Merit Award
Agency:
JWT Melbourne / Richmond
Client:
VicRoads
Title:
CityGT
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10175N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10186N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia Banner Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10187N
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10231A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
Bloody Tissue Poster Co-Op
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10232A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10233A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Egg
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10234A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Starbucks
Title:
Port Authority Stream of Consciousness Installation
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10235A
Award:
2010 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Coco de Mer
Title:
Doomsday
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10236A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10237A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10238A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Fish
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10239A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10240A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Stainbroidery Ink
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10241A
Award:
2010 Advertising Merit Award
Agency:
Nolin BBDO / Montreal
Client:
Mercedes-Benz Canada
Title:
Jerry Can
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10242A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10243A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México
Title:
O
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10244A
Award:
2010 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone
Title:
360
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10213N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Interactive Memorabilia
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10214N
Award:
2010 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10215N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy & Mather Taiwan / Taipei
Client:
Franz China Collection
Title:
Franz, See The Love
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10216N
Award:
2010 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Bugaboo
Title:
www.bugaboo.com
Category:
Websites & Microsites / E-Commerce
Annual ID:
10133N
Award:
2010 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
OpenOne
Category:
Websites & Microsites / E-Commerce
Annual ID:
10134N
Award:
2010 Branded Entertainment Merit Award
Agency:
AKQA / Washington
Client:
Bethesda Softworks
Title:
Fallout 3 PAX Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10077E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10078E
Award:
2010 Branded Entertainment Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Memorabilia on Microsoft Surface
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10079E
Award:
2010 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
The City of Boston
Title:
Visit-the-Pin
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10080E
Award:
2010 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony
Title:
VAIO Mannequins
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10081E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10082E
Award:
2010 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Skittles
Title:
Juicy Exotic
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10408T
Award:
2010 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Mercedes-Benz (smart)
Title:
Wildebeest
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10409T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Pick Up Lines
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10410T
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Strolling
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10411T
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Reading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10412T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10380T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Snickers
Title:
Game
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10381T
Award:
2010 Advertising Merit Award
Agency:
BBH / New York
Client:
GMAC
Title:
Ally "Truck"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10382T
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
AirTran Airways
Title:
Business as Usual
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10383T
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
Gas Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10384T
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Microsoft/ Bing
Title:
Bar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10385T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Nintendo DSi
Title:
Hanging Out
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10386T