The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Integrated Branding / Integrated Branding Campaign
RECEIPT STORIES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Integrated Branding / Integrated Branding Campaign
Something for Everybody
Agency: Mother / New York
Client: Devo Category: Integrated Branding / Integrated Branding Campaign
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign
The Zoning Plan
Agency: walker / zurich
Client: GREENPEACE Category: Integrated Branding / Integrated Branding Campaign
MUMS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
GIRLS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Soldier
Agency: Leo Burnett Istanbul / Istanbul
Client: Istanbul Toy Museum Category: Public Service / Newspaper or Magazine - Single
If you drink, blow
Agency: LDC / São Paulo
Client: CCR Category: Public Service / Newspaper or Magazine - Single
Family
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg
Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
The Fossil
Agency: YOUNG & RUBICAM PARIS / Boulogne-Billancourt
Client: Surfrider Foundation Category: Public Service / Newspaper or Magazine - Single
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Craft / Sound Design
Anyone for a Sunday Drive?
Agency: Red Urban / Toronto
Client: Volkswagen Category: Craft / Sound Design
Kaleidoscopic Fashion Spectacular
Agency: Squeak E. Clean Productions / Los Angeles
Client: Target Category: Craft / Sound Design
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Craft / Sound Design
Craftsman Music Experiment
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Craft / Sound Design
Ringtonicos
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Websites & Microsites / Public Service/ Non-Profit
DRIVE THE MOBILOMBO - Deliver hope to Africa
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR e.V. Category: Websites & Microsites / Public Service/ Non-Profit
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Donate Words
Agency: RC Comunicacao / Belo Horizonte
Client: Mario Penna Institute Category: Websites & Microsites / Public Service/ Non-Profit
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Websites & Microsites / Public Service/ Non-Profit
Perfect Bag
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Other Branded Entertainment /
REDU Manifesto Video
Agency: Creative Artists Agency / Los Angeles
Client: Bing/REDU Category: Other Branded Entertainment /
World of EOS
Agency: Leo Burnett / Millers Point
Client: Canon Category: Other Branded Entertainment /
The Hunt Transmedia Experience
Agency: No Mimes Media / MANHATTAN BEACH
Client: Cisco Category: Other Branded Entertainment /
The Prejudiced Playlist
Agency: Akestam Holst / 10387
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar
Agency: BBDO / New York
Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home
Agency: Juniper Park / Toronto
Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle
Agency: M&C Saatchi / Santa Monica
Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree
Agency: McCann Worldgroup / Bangkok
Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner
Agency: Special / Auckland
Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
"Hibarigaoka Gakuen Senior High School"
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Hibarigaoka Gakuen Category: Spatial Design / Indoor Spaces
Shanghai IFC Mall Palace Cinema
Agency: One Plus Partnership Limited / Hong Kong
Client: Broadway Cinema China Limited Category: Spatial Design / Indoor Spaces
mt ex kyoto
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Interactive Presentation Tool – CLS Show Paris 2010
Agency: Atelier Markgraph GmbH / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Indoor Spaces
Fifth Avenue Shoe Repair Exhibition
Agency: Asylum Creative Pte Ltd / Singapore
Client: Fifth Avenue Shoe Repair Category: Spatial Design / Indoor Spaces
Silk vs Milk
Agency: Leo Burnett, Toronto / Toronto
Client: White Wave Foods Category: Spatial Design / Indoor Spaces
2010 DM Holiday
Agency: Opolis Design / Portland
Client: Dr. Martens Category: Spatial Design / Indoor Spaces
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC Category: Spatial Design / Indoor Spaces
"Shiraniwadai Kindergarten"
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Midori Gakuen Category: Spatial Design / Indoor Spaces
SLOW Lounge
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: Comair Category: Spatial Design / Indoor Spaces
White annual report
Agency: Happy F&B / Gothenburg
Client: White architects Category: Branding / Annual Report
Neenah Paper 2009 Annual Report
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Unexpected Support
Agency: Rucker & Co. / Dallas
Client: Dallas Symphony Orchestra Category: Branding / Annual Report
If our walls could talk.
Agency: WAX / Calgary
Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Psicodelic
Agency: AlmapBBDO / São Paulo
Client: Sao Paulo Alpargatas Category: Collateral Design / P.O.P. and In-Store - Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Collateral Design / P.O.P. and In-Store - Campaign
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11478G
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BookXcess Sdn Bhd
Title:
RECEIPT STORIES
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11479G
Award:
2011 Advertising Merit Award
Agency:
Mother / New York
Client:
Devo
Title:
Something for Everybody
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11480G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11481G
Award:
2011 Advertising Merit Award
Agency:
walker / zurich
Client:
GREENPEACE
Title:
The Zoning Plan
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11482G
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
MUMS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11258A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
GIRLS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11259A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Istanbul / Istanbul
Client:
Istanbul Toy Museum
Title:
Soldier
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11260A
Award:
2011 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
CCR
Title:
If you drink, blow
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11261A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Family
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11262A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11263A
Award:
2011 Advertising Merit Award
Agency:
YOUNG & RUBICAM PARIS / Boulogne-Billancourt
Client:
Surfrider Foundation
Title:
The Fossil
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11264A
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Craft / Sound Design
Annual ID:
11337N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Craft / Sound Design
Annual ID:
11338N
Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Anyone for a Sunday Drive?
Category:
Craft / Sound Design
Annual ID:
11339N
Award:
2011 Interactive Merit Award
Agency:
Squeak E. Clean Productions / Los Angeles
Client:
Target
Title:
Kaleidoscopic Fashion Spectacular
Category:
Craft / Sound Design
Annual ID:
11340N
Award:
2011 Interactive Merit Award
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Craft / Sound Design
Annual ID:
11341N
Award:
2011 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Craftsman Music Experiment
Category:
Craft / Sound Design
Annual ID:
11342N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Ringtonicos
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11122N
Award:
2011 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR e.V.
Title:
DRIVE THE MOBILOMBO - Deliver hope to Africa
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11123N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11124N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11125N
Award:
2011 Interactive Merit Award
Agency:
RC Comunicacao / Belo Horizonte
Client:
Mario Penna Institute
Title:
Donate Words
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11126N
Award:
2011 Interactive Merit Award
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11127N
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Bag
Category:
Other Branded Entertainment /
Annual ID:
11117E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Bing/REDU
Title:
REDU Manifesto Video
Category:
Other Branded Entertainment /
Annual ID:
11118E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
World of EOS
Category:
Other Branded Entertainment /
Annual ID:
11119E
Award:
2011 Branded Entertainment Merit Award
Agency:
No Mimes Media / MANHATTAN BEACH
Client:
Cisco
Title:
The Hunt Transmedia Experience
Category:
Other Branded Entertainment /
Annual ID:
11120E
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Stockholm Pride
Title:
The Prejudiced Playlist
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11179N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Loading Bar
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11180N
Award:
2011 Interactive Merit Award
Agency:
Juniper Park / Toronto
Client:
Walk Without Fear Foundation
Title:
Close to Home
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11181N
Award:
2011 Interactive Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
Crystal Cruises
Title:
Candle
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11182N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
LG
Title:
One Email One Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11183N
Award:
2011 Interactive Merit Award
Agency:
Special / Auckland
Client:
Orcon
Title:
Business Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11184N
Award:
2011 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Hibarigaoka Gakuen
Title:
"Hibarigaoka Gakuen Senior High School"
Category:
Spatial Design / Indoor Spaces
Annual ID:
11206D
Award:
2011 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Broadway Cinema China Limited
Title:
Shanghai IFC Mall Palace Cinema
Category:
Spatial Design / Indoor Spaces
Annual ID:
11207D
Award:
2011 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex kyoto
Category:
Spatial Design / Indoor Spaces
Annual ID:
11208D
Award:
2011 Design Merit Award
Agency:
Atelier Markgraph GmbH / Frankfurt am Main
Client:
Daimler AG
Title:
Interactive Presentation Tool – CLS Show Paris 2010
Category:
Spatial Design / Indoor Spaces
Annual ID:
11209D
Award:
2011 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Fifth Avenue Shoe Repair
Title:
Fifth Avenue Shoe Repair Exhibition
Category:
Spatial Design / Indoor Spaces
Annual ID:
11210D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
White Wave Foods
Title:
Silk vs Milk
Category:
Spatial Design / Indoor Spaces
Annual ID:
11211D
Award:
2011 Design Merit Award
Agency:
Opolis Design / Portland
Client:
Dr. Martens
Title:
2010 DM Holiday
Category:
Spatial Design / Indoor Spaces
Annual ID:
11212D
Award:
2011 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Spatial Design / Indoor Spaces
Annual ID:
11213D
Award:
2011 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Midori Gakuen
Title:
"Shiraniwadai Kindergarten"
Category:
Spatial Design / Indoor Spaces
Annual ID:
11214D
Award:
2011 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
Comair
Title:
SLOW Lounge
Category:
Spatial Design / Indoor Spaces
Annual ID:
11215D
Award:
2011 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
White architects
Title:
White annual report
Category:
Branding / Annual Report
Annual ID:
11076D
Award:
2011 Design Merit Award
Agency:
Addison / New York
Client:
Neenah Paper, Inc.
Title:
Neenah Paper 2009 Annual Report
Category:
Branding / Annual Report
Annual ID:
11077D
Award:
2011 Design Merit Award
Agency:
Rucker & Co. / Dallas
Client:
Dallas Symphony Orchestra
Title:
Unexpected Support
Category:
Branding / Annual Report
Annual ID:
11078D
Award:
2011 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary Society for Persons with Disabilities
Title:
If our walls could talk.
Category:
Branding / Annual Report
Annual ID:
11079D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Sao Paulo Alpargatas
Title:
Psicodelic
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11177D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11178D