The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Tubes: Hard Hitting (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Kenny Powers gets signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Google Demo Slam: Chubby Bunny
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Google Demo Slam: Extra Spicy
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Non-Broadcast / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Non-Broadcast / Single
Digital Death
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Non-Broadcast / Single
Nike Music shoe
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Non-Broadcast / Single
Profile The Governor
Agency: Young & Rubicam / New York
Client: BAN1070 Category: Non-Broadcast / Single
Unique Types
Agency: AgenciaClick Isobar / São Paulo
Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis
Agency: Cloudraker / Montreal
Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Websites & Microsites / Services
The BIC Prank
Agency: Jung von Matt AG / Hamburg
Client: BIC Category: Websites & Microsites / Services
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers
Agency: RPA / Santa Moinca
Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Services
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Websites & Microsites / Services
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Small Space Print / Campaign
Young Love
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
Face/Roommate/Sorry
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Consumer Radio / Campaign
Do not picture...
Agency: DDB South Africa / Johannesburg
Client: Estoril Books Category: Consumer Radio / Campaign
Coach
Agency: JWT Johannesburg / Johannesburg
Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds
Agency: Net#work BBDO / Johannesburg
Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese
Agency: Ogilvy Johannesburg / Johannesburg
Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Radio / Campaign
Never Ending Projects
Agency: Young & Rubicam / New York
Client: Craftman Category: Consumer Radio / Campaign
IKEA Catalogue
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Consumer Television / Over :30 - Campaign
One Day
Agency: Hans Seeger / Wauwatosa
Client: Mohawk Paper Category: Publication Design / Book Layout Design
TEDWomen Conference Guide
Agency: Hybrid Design / San Francisco
Client: TED Category: Publication Design / Book Layout Design
Wallpaper Collection
Agency: Voice / Adelaide
Client: Emma Hack Category: Publication Design / Book Layout Design
Big Business 3
Agency: SenseTeam / Shenzhen
Client: SenseTeam Category: Publication Design / Book Layout Design
Mexico Ciudad Futura
Agency: Blok Design / Toronto
Client: Alberto Kalach Category: Publication Design / Book Layout Design
SVA Senior LIbrary 09
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Layout Design
Milano Salone 2010
Agency: MR_DESIGN / Tokyo
Client: Panasonic Category: Publication Design / Book Layout Design
MIX DESIGN
Agency: qing zhao / Nanjing
Client: phonex science press Category: Publication Design / Book Layout Design
miffy×miffy×miffy
Agency: M＆C Saatchi Tokyo / Tokyo
Client: KODANSHA Category: Publication Design / Book Layout Design
Summit on the Summit: Kilimanjaro
Agency: @radical.media / New York
Client: Proctor & Gamble Category: Events and Installations /
Speed-date-a-dog
Agency: Atelier Amuse / Montreal
Client: Warner Bros Canada Category: Events and Installations /
The Big Picture Campaign
Agency: BBDO / New York
Client: Starbucks Category: Events and Installations /
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Hard Hitting (R)
Category:
Non-Broadcast / Single
Annual ID:
11410T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Kenny Powers gets signed by K-Swiss
Category:
Non-Broadcast / Single
Annual ID:
11411T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Chubby Bunny
Category:
Non-Broadcast / Single
Annual ID:
11413T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Extra Spicy
Category:
Non-Broadcast / Single
Annual ID:
11414T
Award:
2011 Advertising Merit Award
Agency:
john st. / Toronto
Client:
john st.
Title:
Pink Ponies
Category:
Non-Broadcast / Single
Annual ID:
11415T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Non-Broadcast / Single
Annual ID:
11416T
Award:
2011 Advertising Merit Award
Agency:
Mad Media / Oceanside
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Non-Broadcast / Single
Annual ID:
11417T
Award:
2011 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Non-Broadcast / Single
Annual ID:
11418T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Non-Broadcast / Single
Annual ID:
11419T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
European Tour
Title:
Clay
Category:
Non-Broadcast / Single
Annual ID:
11420T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Digital Death
Category:
Non-Broadcast / Single
Annual ID:
11421T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
Nike Music shoe
Category:
Non-Broadcast / Single
Annual ID:
11422T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
BAN1070
Title:
Profile The Governor
Category:
Non-Broadcast / Single
Annual ID:
11423T
Award:
2011 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
AACD
Title:
Unique Types
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11236N
Award:
2011 Interactive Merit Award
Agency:
Cloudraker / Montreal
Client:
TIFF.
Title:
Tim Burton's Cadavre Exquis
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11237N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Buy Life
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11238N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Websites & Microsites / Services
Annual ID:
11135N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Television
Title:
Dear Steve Jobs
Category:
Websites & Microsites / Services
Annual ID:
11136N
Award:
2011 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Demo Slam
Category:
Websites & Microsites / Services
Annual ID:
11137N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BIC
Title:
The BIC Prank
Category:
Websites & Microsites / Services
Annual ID:
11138N
Award:
2011 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Services
Annual ID:
11139N
Award:
2011 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Services
Annual ID:
11140N
Award:
2011 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Farmers Insurance
Title:
University of Farmers
Category:
Websites & Microsites / Services
Annual ID:
11141N
Award:
2011 Interactive Merit Award
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Services
Annual ID:
11142N
Award:
2011 Interactive Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Websites & Microsites / Services
Annual ID:
11143N
Award:
2011 Advertising Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Small Space Print / Campaign
Annual ID:
11168A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather, Mumbai / Mumbai
Client:
Hindustan Unilever Limited / Pond's Age Miracle
Title:
Young Love
Category:
Small Space Print / Campaign
Annual ID:
11169A
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Face/Roommate/Sorry
Category:
Consumer Radio / Campaign
Annual ID:
11319R
Award:
2011 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Estoril Books
Title:
Do not picture...
Category:
Consumer Radio / Campaign
Annual ID:
11320R
Award:
2011 Advertising Merit Award
Agency:
JWT Johannesburg / Johannesburg
Client:
Everlast South Africa
Title:
Coach
Category:
Consumer Radio / Campaign
Annual ID:
11321R
Award:
2011 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Galderma - Benzac
Title:
Teenage Minds
Category:
Consumer Radio / Campaign
Annual ID:
11322R
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Pyotts Mini Cheddar
Title:
A Little Bit of Cheese
Category:
Consumer Radio / Campaign
Annual ID:
11323R
Award:
2011 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Hellevator/Revolution/Wilderness
Category:
Consumer Radio / Campaign
Annual ID:
11324R
Award:
2011 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS
Title:
Lucky Country*
Category:
Consumer Radio / Campaign
Annual ID:
11325R
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Craftman
Title:
Never Ending Projects
Category:
Consumer Radio / Campaign
Annual ID:
11326R
Award:
2011 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
IKEA Catalogue
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
11351T
Award:
2011 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Mohawk Paper
Title:
One Day
Category:
Publication Design / Book Layout Design
Annual ID:
11232D
Award:
2011 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
TED
Title:
TEDWomen Conference Guide
Category:
Publication Design / Book Layout Design
Annual ID:
11233D
Award:
2011 Design Merit Award
Agency:
Voice / Adelaide
Client:
Emma Hack
Title:
Wallpaper Collection
Category:
Publication Design / Book Layout Design
Annual ID:
11234D
Award:
2011 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SenseTeam
Title:
Big Business 3
Category:
Publication Design / Book Layout Design
Annual ID:
11235D
Award:
2011 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Alberto Kalach
Title:
Mexico Ciudad Futura
Category:
Publication Design / Book Layout Design
Annual ID:
11236D
Award:
2011 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
SVA Senior LIbrary 09
Category:
Publication Design / Book Layout Design
Annual ID:
11237D
Award:
2011 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Panasonic
Title:
Milano Salone 2010
Category:
Publication Design / Book Layout Design
Annual ID:
11238D
Award:
2011 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
phonex science press
Title:
MIX DESIGN
Category:
Publication Design / Book Layout Design
Annual ID:
11239D
Award:
2011 Design Merit Award
Agency:
M＆C Saatchi Tokyo / Tokyo
Client:
KODANSHA
Title:
miffy×miffy×miffy
Category:
Publication Design / Book Layout Design
Annual ID:
11240D
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Proctor & Gamble
Title:
Summit on the Summit: Kilimanjaro
Category:
Events and Installations /
Annual ID:
11098E
Award:
2011 Branded Entertainment Merit Award
Agency:
Atelier Amuse / Montreal
Client:
ARTV
Title:
ARTVscope
Category:
Events and Installations /
Annual ID:
11099E
Award:
2011 Branded Entertainment Merit Award
Agency:
Atelier Amuse / Montreal
Client:
Warner Bros Canada
Title:
Speed-date-a-dog
Category:
Events and Installations /
Annual ID:
11100E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Starbucks
Title:
The Big Picture Campaign
Category:
Events and Installations /
Annual ID:
11101E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Visible You
Category:
Events and Installations /
Annual ID:
11102E