The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
WALLS ARE DANCING
Agency: BETC Euro RSCG / Paris
Client: DULUX VALENTINE Category: Events and Installations /
REDU Re:Form School
Agency: Creative Artists Agency / Los Angeles
Client: Bing/REDU Category: Events and Installations /
Daffy's "Undressing Room"
Agency: DeVito/Verdi / New York
Client: Daffy's Category: Events and Installations /
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Events and Installations /
The Volvo Subject60 Experiment
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Events and Installations /
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Events and Installations /
Photo 5 Exhibition
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Events and Installations /
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Events and Installations /
"The Buried Life" Interactive Storefront
Agency: Maude / New York
Client: MTV Category: Events and Installations /
TWC Step Thru the Screen at MLB All Star FanFest
Agency: OgilvyEntertainment / New York
Client: Time Warner Cable Category: Events and Installations /
Reality Billboard
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Yellow Pages Category: Events and Installations /
2010 FIFA World Cup - One Game Changes Everything
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Events and Installations /
WATER TALKS
Agency: BDDP Unlimited / PARIS
Client: SOLIDARITES Category: Public Service / Outdoor and Posters - Single
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Public Service / Outdoor and Posters - Single
Fence
Agency: Kirsten Rutherford / London
Client: Amnesty International (UK) Category: Public Service / Outdoor and Posters - Single
Surprise Catwalk
Agency: Kitchen Leo Burnett / Oslo
Client: The Salvation Army Second hand shop Category: Public Service / Outdoor and Posters - Single
Mud-Flow
Agency: Publicis / Jakarta
Client: Jaringan Advokasi Tambang (Jatam) Category: Public Service / Outdoor and Posters - Single
Neighbors/ AMERICA
Agency: DDB Brasil / Sao Paulo
Client: Neighbors Category: Trade / Full Page or Spread - Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro Category: Trade / Full Page or Spread - Single
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert.
Agency: PLAN.NET / Serviceplan / Muenchen
Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series
Stop Me/Okay/Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Campaign
A History Forgotten Is A Future Lost
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Apartheid Museum Category: Public Service / Television - Campaign
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Industrial Design/Product Design / Durable Goods
Come sit and play
Agency: Giovanni+DraftFCB / São Paulo
Client: Jaya Design Category: Industrial Design/Product Design / Durable Goods
Perry draws a hamburger
Agency: Dare / London
Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
Van Gogh
Agency: DDB New Zealand / Auckland
Client: SKY Television Category: Consumer Radio / Single
Pleasure of Mixing
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Consumer Radio / Single
Economic Crunch 1
Agency: Lowe Bull Cape Town / Cape Town
Client: Independent Newspapers, Cape Times Category: Consumer Radio / Single
Radio recorded in the trunk
Agency: Lowe Ginkgo / montevideo
Client: Renault Category: Consumer Radio / Single
Fantasy Quest
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Netsurit Category: Consumer Radio / Single
Bottomless Pit
Agency: Young & Rubicam / New York
Client: Craftman Category: Consumer Radio / Single
Ladder to Heaven
Agency: Young & Rubicam / New York
Client: Craftman Category: Consumer Radio / Single
Universe Diorama
Agency: Young & Rubicam / New York
Client: Craftman Category: Consumer Radio / Single
SOZ - Merkel
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Single
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Landmarks
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Newspaper / Full Page or Spread - Single
Award:
2011 Branded Entertainment Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
DULUX VALENTINE
Title:
WALLS ARE DANCING
Category:
Events and Installations /
Annual ID:
11103E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Bing/REDU
Title:
REDU Re:Form School
Category:
Events and Installations /
Annual ID:
11104E
Award:
2011 Branded Entertainment Merit Award
Agency:
DeVito/Verdi / New York
Client:
Daffy's
Title:
Daffy's "Undressing Room"
Category:
Events and Installations /
Annual ID:
11105E
Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Events and Installations /
Annual ID:
11106E
Award:
2011 Branded Entertainment Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
The Volvo Subject60 Experiment
Category:
Events and Installations /
Annual ID:
11107E
Award:
2011 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Events and Installations /
Annual ID:
11108E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Events and Installations /
Annual ID:
11109E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Earth FM
Category:
Events and Installations /
Annual ID:
11110E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon Australia
Title:
Photo 5 Exhibition
Category:
Events and Installations /
Annual ID:
11111E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
David On Demand
Category:
Events and Installations /
Annual ID:
11112E
Award:
2011 Branded Entertainment Merit Award
Agency:
Maude / New York
Client:
MTV
Title:
"The Buried Life" Interactive Storefront
Category:
Events and Installations /
Annual ID:
11113E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Time Warner Cable
Title:
TWC Step Thru the Screen at MLB All Star FanFest
Category:
Events and Installations /
Annual ID:
11114E
Award:
2011 Branded Entertainment Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Yellow Pages
Title:
Reality Billboard
Category:
Events and Installations /
Annual ID:
11115E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
2010 FIFA World Cup - One Game Changes Everything
Category:
Events and Installations /
Annual ID:
11116E
Award:
2011 Advertising Merit Award
Agency:
BDDP Unlimited / PARIS
Client:
SOLIDARITES
Title:
WATER TALKS
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269A
Award:
2011 Advertising Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270A
Award:
2011 Advertising Merit Award
Agency:
Kirsten Rutherford / London
Client:
Amnesty International (UK)
Title:
Fence
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
The Salvation Army Second hand shop
Title:
Surprise Catwalk
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272A
Award:
2011 Advertising Merit Award
Agency:
Publicis / Jakarta
Client:
Jaringan Advokasi Tambang (Jatam)
Title:
Mud-Flow
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Neighbors
Title:
Neighbors/ AMERICA
Category:
Trade / Full Page or Spread - Single
Annual ID:
11208A
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Trade / Full Page or Spread - Single
Annual ID:
11209A
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Websites & Microsites / Durable Goods
Annual ID:
11118N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Websites & Microsites / Durable Goods
Annual ID:
11119N
Award:
2011 Interactive Merit Award
Agency:
PLAN.NET / Serviceplan / Muenchen
Client:
BMW Motorrad International
Title:
A Christmas Concert.
Category:
Websites & Microsites / Durable Goods
Annual ID:
11120N
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Annual ID:
11032E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Elle Presents: The City
Category:
Television / Reality/Unscripted Series
Annual ID:
11033E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Television / Reality/Unscripted Series
Annual ID:
11034E
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me/Okay/Offer
Category:
Public Service / Television - Campaign
Annual ID:
11303T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Apartheid Museum
Title:
A History Forgotten Is A Future Lost
Category:
Public Service / Television - Campaign
Annual ID:
11304T
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Industrial Design/Product Design / Durable Goods
Annual ID:
11137D
Award:
2011 Design Merit Award
Agency:
Giovanni+DraftFCB / São Paulo
Client:
Jaya Design
Title:
Come sit and play
Category:
Industrial Design/Product Design / Durable Goods
Annual ID:
11138D
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Perry draws a hamburger
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11280N
Award:
2011 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Hodes
Title:
Bike Courier
Category:
Consumer Radio / Single
Annual ID:
11305R
Award:
2011 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Hodes
Title:
Weather Report
Category:
Consumer Radio / Single
Annual ID:
11306R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
SKY Television
Title:
Rothko
Category:
Consumer Radio / Single
Annual ID:
11307R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
SKY Television
Title:
Pollock
Category:
Consumer Radio / Single
Annual ID:
11308R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
SKY Television
Title:
Van Gogh
Category:
Consumer Radio / Single
Annual ID:
11309R
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Pleasure of Mixing
Category:
Consumer Radio / Single
Annual ID:
11310R
Award:
2011 Advertising Merit Award
Agency:
Lowe Bull Cape Town / Cape Town
Client:
Independent Newspapers, Cape Times
Title:
Economic Crunch 1
Category:
Consumer Radio / Single
Annual ID:
11311R
Award:
2011 Advertising Merit Award
Agency:
Lowe Ginkgo / montevideo
Client:
Renault
Title:
Radio recorded in the trunk
Category:
Consumer Radio / Single
Annual ID:
11312R
Award:
2011 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Bacardi
Title:
Married/Divorced
Category:
Consumer Radio / Single
Annual ID:
11313R
Award:
2011 Advertising Merit Award
Agency:
singh&sons / cape town
Client:
Kia Motors
Title:
Rebecca Dawson
Category:
Consumer Radio / Single
Annual ID:
11314R
Award:
2011 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Netsurit
Title:
Fantasy Quest
Category:
Consumer Radio / Single
Annual ID:
11315R
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Craftman
Title:
Bottomless Pit
Category:
Consumer Radio / Single
Annual ID:
11316R
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Craftman
Title:
Ladder to Heaven
Category:
Consumer Radio / Single
Annual ID:
11317R
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Craftman
Title:
Universe Diorama
Category:
Consumer Radio / Single
Annual ID:
11318R
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
SonntagsZeitung
Title:
SOZ - Merkel
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11103A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11105A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11106A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Landmarks
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11107A