The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Rare Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Warriors Agency: Scholz & Friends / Berlin Client: ANDREAS STIHL AG & Co. KG Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Crash Test Eggs Agency: Aim Proximity Limited / Wellington Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Tamara/Robert/Ryan & Clement Agency: TBWA\Vancouver / Vancouver Client: CNIB Category: Online Films And Video / Public Service/ Non-Profit - Campaign
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Spinal Cord and Brain injuries Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona Client: Channel 3 Telethon Category: Cinema Advertising / Maximum 3 minutes - Single
Conan Agency: Hungry Man / New York Client: TBS Category: Cinema Advertising / Maximum 3 minutes - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Cinema Advertising / Maximum 3 minutes - Single
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Cinema Advertising / Maximum 3 minutes - Single
Father & Son Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth & Sports/National Family Council Category: Cinema Advertising / Maximum 3 minutes - Single
Buck Agency: Red Urban / Toronto Client: Richmond Optometry Category: Cinema Advertising / Maximum 3 minutes - Single
Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Sustainable Package Project "RISABO Agency: canaria inc. / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Industrial Design/Product Design / Single
Tape Dispensers for MT Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Industrial Design/Product Design / Single
Make The Cup Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Craft / Typography
WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1 Agency: agencytwofifteen / San Francisco Client: Microsoft Category: Branded Content / Single
Beyond The Still Agency: Grey / New York Client: Canon Category: Branded Content / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Branded Content / Single
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Branded Content / Single
Ride Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
REPLAY Season 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Content / Single
Inspiring Play Agency: Spring Advertising / Vancouver Client: Dilly Dally Category: Corporate Identity / Campaign
I AM campaign identity Agency: Alt Group / Ponsonby Client: Auckland Museum Category: Corporate Identity / Campaign
Maison Orphée platform Agency: lg2boutique / Montreal Client: Maison Orphée Category: Corporate Identity / Campaign
Corporate Design Suite Agency: Monogram Design / Surry Hills Client: Monogram Design Category: Corporate Identity / Campaign
Bota Bota, Spa-on-water Agency: Sid Lee / Montreal Client: Bota Bota Category: Corporate Identity / Campaign
Nishijin Agency: TUGBOAT / Tokyo Client: Nishijin Co.,Ltd Category: Corporate Identity / Campaign
People For Bikes Identity Campaign Agency: Colle+McVoy / Minneapolis Client: People For Bikes/Bikes Belong Category: Corporate Identity / Campaign
Universal Tax Service Stationery Agency: Gee + Chung Design / San Francisco Client: Universal Tax Service Category: Corporate Identity / Campaign
The National Bar & Dining Rooms Agency: Love and War / New York Client: Denihan Hospitality Group Category: Corporate Identity / Campaign
Ribeye Agency: Williams Murray Hamm / London Client: Ribeye Films Category: Corporate Identity / Campaign
Julian Restaurant Identity Agency: Bernstein-Rein Advertising / Kansas City Client: Julian Restaurant Category: Corporate Identity / Campaign
The 1,000-Word Name Cards Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Tommy Morris Photography Category: Corporate Identity / Campaign
Nameless Visiting Card Agency: McCann Worldgroup Mumbai / mumbai Client: Illustratorcentral.in Category: Corporate Identity / Campaign
Version 26: Born Revolvers Agency: space150 / Minneapolis Client: space150 Category: Corporate Identity / Campaign
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Corporate Identity / Campaign
Oveja Negra Lowe Agency: Blok Design / Toronto Client: Oveja Negra Lowe Category: Corporate Identity / Campaign
Marmalade Toast Agency: &Larry / Singapore Client: The Marmalade Group Category: Corporate Identity / Campaign
Total art direction at Tama Art University open campus. Agency: good design company / Tokyo Client: Tama Art University Category: Corporate Identity / Campaign
You Have To Be In Advertising To Enter Agency: Cossette / Toronto Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
edding digital highlighter Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race Agency: Razorfish / Seattle Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti Agency: TBWA\PARIS / Boulogne Billancourt Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
Tubes: Get Championy (R) Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single

2011 Design Merit Award

Y&R Dubai / DUBAI

Land Rover

Rare

Collateral Design / P.O.P. and In-Store - Campaign

11179D

2011 Design Merit Award

Scholz & Friends / Berlin

ANDREAS STIHL AG & Co. KG

Warriors

Collateral Design / P.O.P. and In-Store - Campaign

11180D

2011 Design Merit Award

Y&R Dubai / DUBAI

Land Rover

Rare

Collateral Design / P.O.P. and In-Store - Campaign

11181D

2011 Interactive Merit Award

Aim Proximity Limited / Wellington

NZTA

Crash Test Eggs

Online Films And Video / Public Service/ Non-Profit - Campaign

11276N

2011 Interactive Merit Award

TBWA\Vancouver / Vancouver

CNIB

Tamara/Robert/Ryan & Clement

Online Films And Video / Public Service/ Non-Profit - Campaign

11277N

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Cinema Advertising / Maximum 3 minutes - Single

11388T

2011 Advertising Merit Award

Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona

Channel 3 Telethon

Spinal Cord and Brain injuries

Cinema Advertising / Maximum 3 minutes - Single

11389T

2011 Advertising Merit Award

Hungry Man / New York

TBS

Conan

Cinema Advertising / Maximum 3 minutes - Single

11390T

2011 Advertising Merit Award

Leo Burnett / Millers Point

WWF

Monkey

Cinema Advertising / Maximum 3 minutes - Single

11391T

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Cinema Advertising / Maximum 3 minutes - Single

11392T

2011 Advertising Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth & Sports/National Family Council

Father & Son

Cinema Advertising / Maximum 3 minutes - Single

11393T

2011 Advertising Merit Award

Red Urban / Toronto

Richmond Optometry

Buck

Cinema Advertising / Maximum 3 minutes - Single

11394T

2011 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Swagger Wagon Music Video

Cinema Advertising / Maximum 3 minutes - Single

11395T

2011 Design Merit Award

canaria inc. / Tokyo

Coca-Cola (Japan) Company, Limited

Sustainable Package Project "RISABO

Industrial Design/Product Design / Single

11133D

2011 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

Tape Dispensers for MT

Industrial Design/Product Design / Single

11134D

2011 Interactive Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Make The Cup

Craft / Typography

11326N

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE LONDON METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Single

11397T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Birth of a Spartan

Branded Content / Single

11398T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft

KIN Journey - Visit 1

Branded Content / Single

11399T

2011 Advertising Merit Award

Grey / New York

Canon

Beyond The Still

Branded Content / Single

11400T

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Branded Content / Single

11401T

2011 Advertising Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Branded Content / Single

11402T

2011 Advertising Merit Award

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Branded Content / Single

11403T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Ride

Branded Content / Single

11404T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Branded Content / Single

11405T

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 3

Branded Content / Single

11406T

2011 Advertising Merit Award

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Content / Single

11407T

2011 Design Merit Award

Spring Advertising / Vancouver

Dilly Dally

Inspiring Play

Corporate Identity / Campaign

11103D

2011 Design Merit Award

Alt Group / Ponsonby

Auckland Museum

I AM campaign identity

Corporate Identity / Campaign

11104D

2011 Design Merit Award

lg2boutique / Montreal

Maison Orphée

Maison Orphée platform

Corporate Identity / Campaign

11105D

2011 Design Merit Award

Monogram Design / Surry Hills

Monogram Design

Corporate Design Suite

Corporate Identity / Campaign

11106D

2011 Design Merit Award

Sid Lee / Montreal

Bota Bota

Bota Bota, Spa-on-water

Corporate Identity / Campaign

11107D

2011 Design Merit Award

TUGBOAT / Tokyo

Nishijin Co.,Ltd

Nishijin

Corporate Identity / Campaign

11108D

2011 Design Merit Award

Colle+McVoy / Minneapolis

People For Bikes/Bikes Belong

People For Bikes Identity Campaign

Corporate Identity / Campaign

11109D

2011 Design Merit Award

Gee + Chung Design / San Francisco

Universal Tax Service

Universal Tax Service Stationery

Corporate Identity / Campaign

11110D

2011 Design Merit Award

Love and War / New York

Denihan Hospitality Group

The National Bar & Dining Rooms

Corporate Identity / Campaign

11111D

2011 Design Merit Award

Williams Murray Hamm / London

Ribeye Films

Ribeye

Corporate Identity / Campaign

11112D

2011 Design Merit Award

Bernstein-Rein Advertising / Kansas City

Julian Restaurant

Julian Restaurant Identity

Corporate Identity / Campaign

11113D

2011 Design Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Tommy Morris Photography

The 1,000-Word Name Cards

Corporate Identity / Campaign

11114D

2011 Design Merit Award

McCann Worldgroup Mumbai / mumbai

Illustratorcentral.in

Nameless Visiting Card

Corporate Identity / Campaign

11115D

2011 Design Merit Award

space150 / Minneapolis

space150

Version 26: Born Revolvers

Corporate Identity / Campaign

11116D

2011 Design Merit Award

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Corporate Identity / Campaign

11117D

2011 Design Merit Award

Blok Design / Toronto

Oveja Negra Lowe

Oveja Negra Lowe

Corporate Identity / Campaign

11118D

2011 Design Merit Award

&Larry / Singapore

The Marmalade Group

Marmalade Toast

Corporate Identity / Campaign

11119D

2011 Design Merit Award

good design company / Tokyo

Tama Art University

Total art direction at Tama Art University open campus.

Corporate Identity / Campaign

11120D

2011 Interactive Merit Award

Cossette / Toronto

National Advertising Awards

You Have To Be In Advertising To Enter

Online Films And Video / Self-Promotion - Campaign

11279N

2011 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

edding digital highlighter

Interactive Advertising / Banners - Dynamic - Single

11186N

2011 Interactive Merit Award

Razorfish / Seattle

Mercedes-Benz

MB Tweet Race

Interactive Advertising / Banners - Dynamic - Single

11187N

2011 Interactive Merit Award

TBWA\PARIS / Boulogne Billancourt

AIDES

Graffiti

Interactive Advertising / Banners - Dynamic - Single

11188N

2011 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

Tubes: Get Championy (R)

Non-Broadcast / Single

11409T

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