The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Award
Category
-
Category
Select Category
- Select Category
- Branded Applications
- Branded Content
- Branding
- Broadcast Design
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Radio
- Consumer Television
- Corporate Identity
- Craft
- Direct Mail
- Events and Installations
- Experiential Advertising
- Film
- Gaming
- Industrial Design/Product Design
- Innovation in Advertising
- Integrated Branding
- Interactive Advertising
- Magazine
- Mobile Applications/Sites
- Music
- Newspaper
- Non-Broadcast
- Online Branded Entertainment
- Online Films And Video
- Other Branded Entertainment
- Out Of Home
- Outdoor Design
- Package Design
- Public Service
- Publication Design
- Small Space Print
- Spatial Design
- Television
- Trade
- Typography in Design
- Websites & Microsites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Rare
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Warriors
Agency: Scholz & Friends / Berlin
Client: ANDREAS STIHL AG & Co. KG Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Crash Test Eggs
Agency: Aim Proximity Limited / Wellington
Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Tamara/Robert/Ryan & Clement
Agency: TBWA\Vancouver / Vancouver
Client: CNIB Category: Online Films And Video / Public Service/ Non-Profit - Campaign
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Spinal Cord and Brain injuries
Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client: Channel 3 Telethon Category: Cinema Advertising / Maximum 3 minutes - Single
Conan
Agency: Hungry Man / New York
Client: TBS Category: Cinema Advertising / Maximum 3 minutes - Single
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Cinema Advertising / Maximum 3 minutes - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Cinema Advertising / Maximum 3 minutes - Single
Father & Son
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth & Sports/National Family Council Category: Cinema Advertising / Maximum 3 minutes - Single
Buck
Agency: Red Urban / Toronto
Client: Richmond Optometry Category: Cinema Advertising / Maximum 3 minutes - Single
Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Sustainable Package Project "RISABO
Agency: canaria inc. / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Industrial Design/Product Design / Single
Tape Dispensers for MT
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Industrial Design/Product Design / Single
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London
Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1
Agency: agencytwofifteen / San Francisco
Client: Microsoft Category: Branded Content / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Branded Content / Single
Ride
Agency: Publicis Mojo / Walsh Bay
Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
REPLAY Season 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Branded Content / Single
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Branded Content / Single
Inspiring Play
Agency: Spring Advertising / Vancouver
Client: Dilly Dally Category: Corporate Identity / Campaign
I AM campaign identity
Agency: Alt Group / Ponsonby
Client: Auckland Museum Category: Corporate Identity / Campaign
Maison Orphée platform
Agency: lg2boutique / Montreal
Client: Maison Orphée Category: Corporate Identity / Campaign
Corporate Design Suite
Agency: Monogram Design / Surry Hills
Client: Monogram Design Category: Corporate Identity / Campaign
Bota Bota, Spa-on-water
Agency: Sid Lee / Montreal
Client: Bota Bota Category: Corporate Identity / Campaign
People For Bikes Identity Campaign
Agency: Colle+McVoy / Minneapolis
Client: People For Bikes/Bikes Belong Category: Corporate Identity / Campaign
Universal Tax Service Stationery
Agency: Gee + Chung Design / San Francisco
Client: Universal Tax Service Category: Corporate Identity / Campaign
The National Bar & Dining Rooms
Agency: Love and War / New York
Client: Denihan Hospitality Group Category: Corporate Identity / Campaign
Ribeye
Agency: Williams Murray Hamm / London
Client: Ribeye Films Category: Corporate Identity / Campaign
Julian Restaurant Identity
Agency: Bernstein-Rein Advertising / Kansas City
Client: Julian Restaurant Category: Corporate Identity / Campaign
The 1,000-Word Name Cards
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Tommy Morris Photography Category: Corporate Identity / Campaign
Nameless Visiting Card
Agency: McCann Worldgroup Mumbai / mumbai
Client: Illustratorcentral.in Category: Corporate Identity / Campaign
Version 26: Born Revolvers
Agency: space150 / Minneapolis
Client: space150 Category: Corporate Identity / Campaign
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation Category: Corporate Identity / Campaign
Oveja Negra Lowe
Agency: Blok Design / Toronto
Client: Oveja Negra Lowe Category: Corporate Identity / Campaign
Marmalade Toast
Agency: &Larry / Singapore
Client: The Marmalade Group Category: Corporate Identity / Campaign
Total art direction at Tama Art University open campus.
Agency: good design company / Tokyo
Client: Tama Art University Category: Corporate Identity / Campaign
You Have To Be In Advertising To Enter
Agency: Cossette / Toronto
Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race
Agency: Razorfish / Seattle
Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
Tubes: Get Championy (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
