The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Frog
Agency: Euro RSCG Bangkok Limited / Wattana
Client: Reckitt Benckiser (Thailand) Limited Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Reunion
Agency: Ireland/Davenport / Johannesburg
Client: Avis Category: Newspaper / Full Page or Spread - Single
Fine Cutting Knives / Fish
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Newspaper / Full Page or Spread - Single
Sell Your Car
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Tools
Agency: Ogilvy Guatemala / Guatemala
Client: Hooters Category: Newspaper / Full Page or Spread - Single
Challenger "Freedom"
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Newspaper / Full Page or Spread - Single
Happy Uncles
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Kopelco S.A. Category: Newspaper / Full Page or Spread - Single
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral Design / Promotion
Sappi Standard 4: Folding and Scoring
Agency: Studio Hinrichs / San Francisco
Client: Sappi Fine Paper North America Category: Collateral Design / Promotion
The Difference
Agency: Exit10 / Baltimore
Client: American Portfolios Category: Collateral Design / Promotion
Letter-dropping Identity
Agency: Braley Design / Brooklyn
Client: Colin Corcoran Category: Collateral Design / Promotion
Flock of Indigo
Agency: Design Army / Washington
Client: Westland Enterprises Category: Collateral Design / Promotion
Corbis 24/7 365 Calendar
Agency: Studio Hinrichs / San Francisco
Client: Corbis Category: Collateral Design / Promotion
2011ish Calendar
Agency: Block Branding Pty Ltd / Perth
Client: Dalton Paper Category: Collateral Design / Promotion
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Collateral Design / Promotion
Sisters Of Perpetual Indulgence
Agency: Sandstrom Partners / Portland
Client: Steve Bonini Category: Collateral Design / Promotion
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral Design / Promotion
Let the Lead Fly
Agency: The Martin Agency / Richmond
Client: Wrinkle Neck Mules Category: Collateral Design / Promotion
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Agency: Taxi 2 / Toronto
Client: TAXI Category: Publication Design / Book Cover Design
Donate
Agency: BBDO Germany GmbH / Duesseldorf
Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Panic Station
Agency: DDB New Zealand / Auckland
Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Single
GPS
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Cervecería y Maltería Quilmes Category: Public Service / Radio - Single
Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong
Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster
Agency: Studio Hinrichs / San Francisco
Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray
Agency: big ant international / Seoul
Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City
Agency: DDB China Group / Shanghai
Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster
Agency: Studio Hinrichs / San Francisco
Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands
Agency: Go Welsh / Lancaster
Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink'
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Nike Football+
Agency: AKQA / London
Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Award:
2011 Advertising Merit Award
Agency:
Euro RSCG Bangkok Limited / Wattana
Client:
Reckitt Benckiser (Thailand) Limited
Title:
Frog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11108A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11109A
Award:
2011 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Avis
Title:
Reunion
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11110A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Fine Cutting Knives / Fish
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11111A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen
Title:
Sell Your Car
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11112A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Guatemala / Guatemala
Client:
Hooters
Title:
Tools
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11113A
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Challenger "Freedom"
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11114A
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Kopelco S.A.
Title:
Happy Uncles
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11115A
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11242N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11243N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11244N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First user-Directed Fashion Shoot
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11245N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11246N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11247N
Award:
2011 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral Design / Promotion
Annual ID:
11182D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Sappi Fine Paper North America
Title:
Sappi Standard 4: Folding and Scoring
Category:
Collateral Design / Promotion
Annual ID:
11183D
Award:
2011 Design Merit Award
Agency:
Exit10 / Baltimore
Client:
American Portfolios
Title:
The Difference
Category:
Collateral Design / Promotion
Annual ID:
11184D
Award:
2011 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
Colin Corcoran
Title:
Letter-dropping Identity
Category:
Collateral Design / Promotion
Annual ID:
11185D
Award:
2011 Design Merit Award
Agency:
Design Army / Washington
Client:
Westland Enterprises
Title:
Flock of Indigo
Category:
Collateral Design / Promotion
Annual ID:
11186D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Corbis
Title:
Corbis 24/7 365 Calendar
Category:
Collateral Design / Promotion
Annual ID:
11187D
Award:
2011 Design Merit Award
Agency:
Block Branding Pty Ltd / Perth
Client:
Dalton Paper
Title:
2011ish Calendar
Category:
Collateral Design / Promotion
Annual ID:
11188D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Collateral Design / Promotion
Annual ID:
11189D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steve Bonini
Title:
Sisters Of Perpetual Indulgence
Category:
Collateral Design / Promotion
Annual ID:
11190D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral Design / Promotion
Annual ID:
11191D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Wrinkle Neck Mules
Title:
Let the Lead Fly
Category:
Collateral Design / Promotion
Annual ID:
11192D
Award:
2011 Design Merit Award
Agency:
Taxi 2 / Toronto
Client:
TAXI
Title:
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Category:
Publication Design / Book Cover Design
Annual ID:
11231D
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Annual ID:
11286R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Coastguard NZ Ltd
Title:
Panic Station
Category:
Public Service / Radio - Single
Annual ID:
11287R
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Earth FM
Category:
Public Service / Radio - Single
Annual ID:
11288R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Radio - Single
Annual ID:
11289R
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Cervecería y Maltería Quilmes
Title:
GPS
Category:
Public Service / Radio - Single
Annual ID:
11290R
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Microphone
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11268D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Guangzhou YangAi Special Children Parent Club
Title:
Yang Ai - Despair Whirlpool
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Public Architecture
Title:
1% Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Reporter
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271D
Award:
2011 Design Merit Award
Agency:
big ant international / Seoul
Client:
Doosan
Title:
Anti-Smoking Ashtray
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
One Foundation
Title:
Green City
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Kari Moden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11274D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Inneract Project
Title:
10 Faces Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11275D
Award:
2011 Design Merit Award
Agency:
Go Welsh / Lancaster
Client:
Help Haiti Heal Poster Project
Title:
Hands
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11276D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11277D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Dwarf depression 'Drink'
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11278D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11279D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
When a tree falls, it takes other lives with it.
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11280D
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Football
Title:
Nike Football+
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11306N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award – The Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11307N
Award:
2011 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11308N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11309N
Award:
2011 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
PepsiCo
Title:
Pepsi Refresh Project
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11310N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11311N