The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Frog
Agency: Euro RSCG Bangkok Limited / Wattana
Client: Reckitt Benckiser (Thailand) Limited Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Reunion
Agency: Ireland/Davenport / Johannesburg
Client: Avis Category: Newspaper / Full Page or Spread - Single
Fine Cutting Knives / Fish
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Newspaper / Full Page or Spread - Single
Sell Your Car
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Tools
Agency: Ogilvy Guatemala / Guatemala
Client: Hooters Category: Newspaper / Full Page or Spread - Single
Challenger "Freedom"
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Newspaper / Full Page or Spread - Single
Happy Uncles
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Kopelco S.A. Category: Newspaper / Full Page or Spread - Single
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral Design / Promotion
Sappi Standard 4: Folding and Scoring
Agency: Studio Hinrichs / San Francisco
Client: Sappi Fine Paper North America Category: Collateral Design / Promotion
The Difference
Agency: Exit10 / Baltimore
Client: American Portfolios Category: Collateral Design / Promotion
Letter-dropping Identity
Agency: Braley Design / Brooklyn
Client: Colin Corcoran Category: Collateral Design / Promotion
Flock of Indigo
Agency: Design Army / Washington
Client: Westland Enterprises Category: Collateral Design / Promotion
Corbis 24/7 365 Calendar
Agency: Studio Hinrichs / San Francisco
Client: Corbis Category: Collateral Design / Promotion
2011ish Calendar
Agency: Block Branding Pty Ltd / Perth
Client: Dalton Paper Category: Collateral Design / Promotion
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Collateral Design / Promotion
Sisters Of Perpetual Indulgence
Agency: Sandstrom Partners / Portland
Client: Steve Bonini Category: Collateral Design / Promotion
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral Design / Promotion
Let the Lead Fly
Agency: The Martin Agency / Richmond
Client: Wrinkle Neck Mules Category: Collateral Design / Promotion
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Agency: Taxi 2 / Toronto
Client: TAXI Category: Publication Design / Book Cover Design
Donate
Agency: BBDO Germany GmbH / Duesseldorf
Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Panic Station
Agency: DDB New Zealand / Auckland
Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Single
GPS
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Cervecería y Maltería Quilmes Category: Public Service / Radio - Single
Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong
Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster
Agency: Studio Hinrichs / San Francisco
Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray
Agency: big ant international / Seoul
Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City
Agency: DDB China Group / Shanghai
Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster
Agency: Studio Hinrichs / San Francisco
Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands
Agency: Go Welsh / Lancaster
Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink'
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Nike Football+
Agency: AKQA / London
Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
