The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Yellow Chocolate Agency: Colenso BBDO / Auckland Client: Yellow Pages Ltd Category: Innovation in Advertising / Campaign
Baby Carrots Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Innovation in Advertising / Campaign
You Know You Love It Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Innovation in Advertising / Campaign
Through Someone Elses Eyes Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Innovation in Advertising / Campaign
Weekday Tickets Agency: DDB Stockholm / Stockholm Client: Royal Opera in Stockholm Category: Innovation in Advertising / Campaign
PEACE SHADOW, RECREATING NUKES MEMORIES Agency: HAKUHODO Inc / Minato-ku Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Innovation in Advertising / Campaign
James Ready Fall Billboard Campaign Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
James Ready Coupon Billboard Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Innovation in Advertising / Campaign
Disposable Forest Integrated Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Innovation in Advertising / Campaign
adidas SKYCOMIC Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Innovation in Advertising / Campaign
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Innovation in Advertising / Campaign
Human Rights Agency: walker / zurich Client: Amnesty International Category: Innovation in Advertising / Campaign
Slim Chin Gaming experience Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Gaming / Online gaming
Oreo Dunking Fun Challenge Agency: AKQA Shanghai / Shanghai Client: KRAFT Foods Category: Gaming / Online gaming
Take on the Machine AR Game Agency: ATTIK / San Francisco Client: Scion Category: Gaming / Online gaming
Foursome Trivia Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Battle of the Cheetos Agency: Goodby Silverstein & Partners / San Francisco Client: Frito-Lay Category: Gaming / Online gaming
Scirocco Cup AR Challenge Agency: Ogilvy Beijing / Beijing Client: Volkswagen Category: Gaming / Online gaming
Jay-Z Hits Collection Volume One Agency: AgencyNet / Fort Lauderdale Client: Def Jam Category: Websites & Microsites / Social Networks/ Community
Twitter Zoom Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Social Networks/ Community
When facebook becomes a book Agency: DDB, Paris / Paris Client: Bouygues Telecom Category: Websites & Microsites / Social Networks/ Community
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Websites & Microsites / Social Networks/ Community
Prigat's smiles juicer Agency: e-dologic Publicis Israel / Ramat- Gan Client: Prigat Category: Websites & Microsites / Social Networks/ Community
Mob the Rainbow Agency: Evolution Bureau / San Francisco Client: Skittles Category: Websites & Microsites / Social Networks/ Community
Pepsi Refresh Project: Do Good for the Gulf Agency: HUGE / Brooklyn Client: PepsiCo Category: Websites & Microsites / Social Networks/ Community
The Chip Agency: Kolle Rebbe / Hamburg Client: Nike Deutschland Category: Websites & Microsites / Social Networks/ Community
Target Kaleidoscopic Fashion Spectacular Agency: OLSON / Minneapolis Client: Target Category: Websites & Microsites / Social Networks/ Community
Slapometer Agency: Albion / london Client: Albion Category: Websites & Microsites / Self-Promotion
Don\'t tell Ashton Agency: Berghs School of Communication / Stockholm Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Grip Limited Website Agency: Grip Limited / Toronto Category: Websites & Microsites / Self-Promotion
Fantasy Cheaters League Agency: Host / Surry Hills Client: Host Category: Websites & Microsites / Self-Promotion
AlephTweets Agency: LDC / São Paulo Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Naknek Agency: Pereira & O'Dell / San Francisco Client: Pereira & O'Dell Category: Websites & Microsites / Self-Promotion
Fare Finder Agency: TAXI / New York Client: TAXI Category: Websites & Microsites / Self-Promotion
Conversations Agency: Leo Burnett Chicago / Chicago Client: BlackBerry Category: Typography in Design / Single
The Difference Agency: Exit10 / Baltimore Client: American Portfolios Category: Typography in Design / Single
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Typography in Design / Single
The Red-Thread-Book Agency: Ogilvy & Mather Advertising GmbH / Düsseldorf Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG Category: Typography in Design / Single
Full Monty Poster Agency: Brunet-Garcia Advertising & PR / Jacksonville Client: Players By the Sea Category: Typography in Design / Single
HUNG Agency: DDB MUDRA GROUP INDIA / New Delhi Client: HBO Category: Typography in Design / Single
Loewe Individual 3D Agency: Scholz & Friends / Berlin Client: Loewe Opta GmbH Category: Typography in Design / Single
A function lost, A form found Agency: Mother / New York Client: Print Magazine Category: Typography in Design / Single
Folio No.3 Agency: Toth Brand Imaging / Cambridge Client: InterfaceFLOR Category: Typography in Design / Single
365 Typography Calendar 2011 Agency: Studio Hinrichs / San Francisco Client: Studio Hinrichs Category: Typography in Design / Single
Soft Let Down Wrapping Paper Agency: Droga5 / East Sydney Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Pizza Digitale Agency: Scholz & Friends / Hamburg Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Work - We Think Everything Through Agency: The Jupiter Drawing Room South Africa / Cape Town Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Lunch -We Think Everything Through Agency: The Jupiter Drawing Room South Africa / Cape Town Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )

2011 Advertising Merit Award

Colenso BBDO / Auckland

Yellow Pages Ltd

Yellow Chocolate

Innovation in Advertising / Campaign

11446G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Baby Carrots

Innovation in Advertising / Campaign

11447G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

You Know You Love It

Innovation in Advertising / Campaign

11448G

2011 Advertising Merit Award

DDB Group New Zealand / Auckland

SKY Television

Through Someone Elses Eyes

Innovation in Advertising / Campaign

11449G

2011 Advertising Merit Award

DDB Stockholm / Stockholm

Royal Opera in Stockholm

Weekday Tickets

Innovation in Advertising / Campaign

11450G

2011 Advertising Merit Award

HAKUHODO Inc / Minato-ku

HIROSHIMA PEACE MEMORIAL MUSEUM

PEACE SHADOW, RECREATING NUKES MEMORIES

Innovation in Advertising / Campaign

11451G

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Fall Billboard Campaign

Innovation in Advertising / Campaign

11452G

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard

Innovation in Advertising / Campaign

11453G

2011 Advertising Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Innovation in Advertising / Campaign

11454G

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest Integrated Campaign

Innovation in Advertising / Campaign

11455G

2011 Advertising Merit Award

TBWA\HAKUHODO Inc. / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Innovation in Advertising / Campaign

11456G

2011 Advertising Merit Award

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Innovation in Advertising / Campaign

11457G

2011 Advertising Merit Award

walker / zurich

Amnesty International

Human Rights

Innovation in Advertising / Campaign

11458G

2011 Branded Entertainment Merit Award

180 Amsterdam / Amsterdam

adidas

Slim Chin Gaming experience

Gaming / Online gaming

11045E

2011 Branded Entertainment Merit Award

AKQA Shanghai / Shanghai

KRAFT Foods

Oreo Dunking Fun Challenge

Gaming / Online gaming

11046E

2011 Branded Entertainment Merit Award

ATTIK / San Francisco

Scion

Take on the Machine AR Game

Gaming / Online gaming

11047E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

Foursome Trivia Challenge

Gaming / Online gaming

11048E

2011 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco

Frito-Lay

Battle of the Cheetos

Gaming / Online gaming

11049E

2011 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Volkswagen

Scirocco Cup AR Challenge

Gaming / Online gaming

11050E

2011 Interactive Merit Award

AgencyNet / Fort Lauderdale

Def Jam

Jay-Z Hits Collection Volume One

Websites & Microsites / Social Networks/ Community

11144N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Twitter Zoom

Websites & Microsites / Social Networks/ Community

11145N

2011 Interactive Merit Award

DDB, Paris / Paris

Bouygues Telecom

When facebook becomes a book

Websites & Microsites / Social Networks/ Community

11146N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY COUNTER

Websites & Microsites / Social Networks/ Community

11147N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Websites & Microsites / Social Networks/ Community

11148N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Prigat

Prigat's smiles juicer

Websites & Microsites / Social Networks/ Community

11149N

2011 Interactive Merit Award

Evolution Bureau / San Francisco

Skittles

Mob the Rainbow

Websites & Microsites / Social Networks/ Community

11150N

2011 Interactive Merit Award

HUGE / Brooklyn

PepsiCo

Pepsi Refresh Project: Do Good for the Gulf

Websites & Microsites / Social Networks/ Community

11151N

2011 Interactive Merit Award

Kolle Rebbe / Hamburg

Nike Deutschland

The Chip

Websites & Microsites / Social Networks/ Community

11152N

2011 Interactive Merit Award

OLSON / Minneapolis

Target

Target Kaleidoscopic Fashion Spectacular

Websites & Microsites / Social Networks/ Community

11153N

2011 Interactive Merit Award

Albion / london

Albion

Slapometer

Websites & Microsites / Self-Promotion

11128N

2011 Interactive Merit Award

Berghs School of Communication / Stockholm

Berghs School of Communication

Don\'t tell Ashton

Websites & Microsites / Self-Promotion

11129N

2011 Interactive Merit Award

Grip Limited / Toronto

N/A

Grip Limited Website

Websites & Microsites / Self-Promotion

11130N

2011 Interactive Merit Award

Host / Surry Hills

Host

Fantasy Cheaters League

Websites & Microsites / Self-Promotion

11131N

2011 Interactive Merit Award

LDC / São Paulo

Paulo Coelho

AlephTweets

Websites & Microsites / Self-Promotion

11132N

2011 Interactive Merit Award

Pereira & O'Dell / San Francisco

Pereira & O'Dell

Naknek

Websites & Microsites / Self-Promotion

11133N

2011 Interactive Merit Award

TAXI / New York

TAXI

Fare Finder

Websites & Microsites / Self-Promotion

11134N

2011 Design Merit Award

Leo Burnett Chicago / Chicago

BlackBerry

Conversations

Typography in Design / Single

11296D

2011 Design Merit Award

Exit10 / Baltimore

American Portfolios

The Difference

Typography in Design / Single

11297D

2011 Design Merit Award

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Typography in Design / Single

11298D

2011 Design Merit Award

Ogilvy & Mather Advertising GmbH / Düsseldorf

GlaxoSmithKline Consumer Healthcare GmbH & Co. KG

The Red-Thread-Book

Typography in Design / Single

11299D

2011 Design Merit Award

Brunet-Garcia Advertising & PR / Jacksonville

Players By the Sea

Full Monty Poster

Typography in Design / Single

11300D

2011 Design Merit Award

DDB MUDRA GROUP INDIA / New Delhi

HBO

HUNG

Typography in Design / Single

11301D

2011 Design Merit Award

Scholz & Friends / Berlin

Loewe Opta GmbH

Loewe Individual 3D

Typography in Design / Single

11302D

2011 Design Merit Award

Mother / New York

Print Magazine

A function lost, A form found

Typography in Design / Single

11303D

2011 Design Merit Award

Toth Brand Imaging / Cambridge

InterfaceFLOR

Folio No.3

Typography in Design / Single

11304D

2011 Design Merit Award

Studio Hinrichs / San Francisco

Studio Hinrichs

365 Typography Calendar 2011

Typography in Design / Single

11305D

2011 Advertising Merit Award

Droga5 / East Sydney

Droga5 Australia

Soft Let Down Wrapping Paper

Collateral / Self-promotion (Agencies or individuals )

11254A

2011 Advertising Merit Award

Scholz & Friends / Hamburg

Scholz & Friends Hamburg

Pizza Digitale

Collateral / Self-promotion (Agencies or individuals )

11255A

2011 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

The Jupiter Drawing Room Cape Town

Work - We Think Everything Through

Collateral / Self-promotion (Agencies or individuals )

11256A

2011 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

The Jupiter Drawing Room Cape Town

Lunch -We Think Everything Through

Collateral / Self-promotion (Agencies or individuals )

11257A

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