The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Innovation in Advertising / Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Innovation in Advertising / Campaign
You Know You Love It
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Innovation in Advertising / Campaign
Through Someone Elses Eyes
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Innovation in Advertising / Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Innovation in Advertising / Campaign
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Innovation in Advertising / Campaign
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Innovation in Advertising / Campaign
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Innovation in Advertising / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Innovation in Advertising / Campaign
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Innovation in Advertising / Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Innovation in Advertising / Campaign
Slim Chin Gaming experience
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Gaming / Online gaming
Oreo Dunking Fun Challenge
Agency: AKQA Shanghai / Shanghai
Client: KRAFT Foods Category: Gaming / Online gaming
Take on the Machine AR Game
Agency: ATTIK / San Francisco
Client: Scion Category: Gaming / Online gaming
Foursome Trivia Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming
Battle of the Cheetos
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Gaming / Online gaming
Scirocco Cup AR Challenge
Agency: Ogilvy Beijing / Beijing
Client: Volkswagen Category: Gaming / Online gaming
Jay-Z Hits Collection Volume One
Agency: AgencyNet / Fort Lauderdale
Client: Def Jam Category: Websites & Microsites / Social Networks/ Community
Twitter Zoom
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Social Networks/ Community
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Websites & Microsites / Social Networks/ Community
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Websites & Microsites / Social Networks/ Community
Prigat's smiles juicer
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Prigat Category: Websites & Microsites / Social Networks/ Community
Mob the Rainbow
Agency: Evolution Bureau / San Francisco
Client: Skittles Category: Websites & Microsites / Social Networks/ Community
Pepsi Refresh Project: Do Good for the Gulf
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Websites & Microsites / Social Networks/ Community
The Chip
Agency: Kolle Rebbe / Hamburg
Client: Nike Deutschland Category: Websites & Microsites / Social Networks/ Community
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Websites & Microsites / Social Networks/ Community
Don\'t tell Ashton
Agency: Berghs School of Communication / Stockholm
Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Grip Limited Website
Agency: Grip Limited / Toronto
Category: Websites & Microsites / Self-Promotion
Fantasy Cheaters League
Agency: Host / Surry Hills
Client: Host Category: Websites & Microsites / Self-Promotion
AlephTweets
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Naknek
Agency: Pereira & O'Dell / San Francisco
Client: Pereira & O'Dell Category: Websites & Microsites / Self-Promotion
Conversations
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Single
The Difference
Agency: Exit10 / Baltimore
Client: American Portfolios Category: Typography in Design / Single
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Typography in Design / Single
The Red-Thread-Book
Agency: Ogilvy & Mather Advertising GmbH / Düsseldorf
Client: GlaxoSmithKline Consumer Healthcare GmbH & Co. KG Category: Typography in Design / Single
Full Monty Poster
Agency: Brunet-Garcia Advertising & PR / Jacksonville
Client: Players By the Sea Category: Typography in Design / Single
Loewe Individual 3D
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Typography in Design / Single
A function lost, A form found
Agency: Mother / New York
Client: Print Magazine Category: Typography in Design / Single
Folio No.3
Agency: Toth Brand Imaging / Cambridge
Client: InterfaceFLOR Category: Typography in Design / Single
365 Typography Calendar 2011
Agency: Studio Hinrichs / San Francisco
Client: Studio Hinrichs Category: Typography in Design / Single
Soft Let Down Wrapping Paper
Agency: Droga5 / East Sydney
Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Pizza Digitale
Agency: Scholz & Friends / Hamburg
Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Work - We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Lunch -We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Innovation in Advertising / Campaign
Annual ID:
11446G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Baby Carrots
Category:
Innovation in Advertising / Campaign
Annual ID:
11447G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
You Know You Love It
Category:
Innovation in Advertising / Campaign
Annual ID:
11448G
Award:
2011 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Through Someone Elses Eyes
Category:
Innovation in Advertising / Campaign
Annual ID:
11449G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Innovation in Advertising / Campaign
Annual ID:
11450G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO Inc / Minato-ku
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Innovation in Advertising / Campaign
Annual ID:
11451G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Fall Billboard Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
11452G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard
Category:
Innovation in Advertising / Campaign
Annual ID:
11453G
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Innovation in Advertising / Campaign
Annual ID:
11454G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
11455G
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Innovation in Advertising / Campaign
Annual ID:
11456G
Award:
2011 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Innovation in Advertising / Campaign
Annual ID:
11457G
Award:
2011 Advertising Merit Award
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Innovation in Advertising / Campaign
Annual ID:
11458G
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
Slim Chin Gaming experience
Category:
Gaming / Online gaming
Annual ID:
11045E
Award:
2011 Branded Entertainment Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
KRAFT Foods
Title:
Oreo Dunking Fun Challenge
Category:
Gaming / Online gaming
Annual ID:
11046E
Award:
2011 Branded Entertainment Merit Award
Agency:
ATTIK / San Francisco
Client:
Scion
Title:
Take on the Machine AR Game
Category:
Gaming / Online gaming
Annual ID:
11047E
Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Foursome Trivia Challenge
Category:
Gaming / Online gaming
Annual ID:
11048E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Battle of the Cheetos
Category:
Gaming / Online gaming
Annual ID:
11049E
Award:
2011 Branded Entertainment Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Volkswagen
Title:
Scirocco Cup AR Challenge
Category:
Gaming / Online gaming
Annual ID:
11050E
Award:
2011 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Def Jam
Title:
Jay-Z Hits Collection Volume One
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11144N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Twitter Zoom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11145N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11146N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11147N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Coca Cola
Title:
Real Life "like"
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11148N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Prigat
Title:
Prigat's smiles juicer
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11149N
Award:
2011 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Skittles
Title:
Mob the Rainbow
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11150N
Award:
2011 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
PepsiCo
Title:
Pepsi Refresh Project: Do Good for the Gulf
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11151N
Award:
2011 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Nike Deutschland
Title:
The Chip
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11152N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11153N
Award:
2011 Interactive Merit Award
Agency:
Albion / london
Client:
Albion
Title:
Slapometer
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11128N
Award:
2011 Interactive Merit Award
Agency:
Berghs School of Communication / Stockholm
Client:
Berghs School of Communication
Title:
Don\'t tell Ashton
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11129N
Award:
2011 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
N/A
Title:
Grip Limited Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11130N
Award:
2011 Interactive Merit Award
Agency:
Host / Surry Hills
Client:
Host
Title:
Fantasy Cheaters League
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11131N
Award:
2011 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
AlephTweets
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11132N
Award:
2011 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Pereira & O'Dell
Title:
Naknek
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11133N
Award:
2011 Interactive Merit Award
Agency:
TAXI / New York
Client:
TAXI
Title:
Fare Finder
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11134N
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversations
Category:
Typography in Design / Single
Annual ID:
11296D
Award:
2011 Design Merit Award
Agency:
Exit10 / Baltimore
Client:
American Portfolios
Title:
The Difference
Category:
Typography in Design / Single
Annual ID:
11297D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Typography in Design / Single
Annual ID:
11298D
Award:
2011 Design Merit Award
Agency:
Ogilvy & Mather Advertising GmbH / Düsseldorf
Client:
GlaxoSmithKline Consumer Healthcare GmbH & Co. KG
Title:
The Red-Thread-Book
Category:
Typography in Design / Single
Annual ID:
11299D
Award:
2011 Design Merit Award
Agency:
Brunet-Garcia Advertising & PR / Jacksonville
Client:
Players By the Sea
Title:
Full Monty Poster
Category:
Typography in Design / Single
Annual ID:
11300D
Award:
2011 Design Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
HBO
Title:
HUNG
Category:
Typography in Design / Single
Annual ID:
11301D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Loewe Opta GmbH
Title:
Loewe Individual 3D
Category:
Typography in Design / Single
Annual ID:
11302D
Award:
2011 Design Merit Award
Agency:
Mother / New York
Client:
Print Magazine
Title:
A function lost, A form found
Category:
Typography in Design / Single
Annual ID:
11303D
Award:
2011 Design Merit Award
Agency:
Toth Brand Imaging / Cambridge
Client:
InterfaceFLOR
Title:
Folio No.3
Category:
Typography in Design / Single
Annual ID:
11304D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Studio Hinrichs
Title:
365 Typography Calendar 2011
Category:
Typography in Design / Single
Annual ID:
11305D
Award:
2011 Advertising Merit Award
Agency:
Droga5 / East Sydney
Client:
Droga5 Australia
Title:
Soft Let Down Wrapping Paper
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11254A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11255A
Award:
2011 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
The Jupiter Drawing Room Cape Town
Title:
Work - We Think Everything Through
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11256A
Award:
2011 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
The Jupiter Drawing Room Cape Town
Title:
Lunch -We Think Everything Through
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11257A