The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Long Form - Single
Ride
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Single
Audi A8L 3D Experience
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Audi India Category: Craft / Animation / Motion Graphics
Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic Category: Craft / Animation / Motion Graphics
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Craft / Animation / Motion Graphics
HIDDEN HEROES
Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg
Client: HI-CONE Category: Craft / Animation / Motion Graphics
Toyota Autobiography Animated Shorts: The Road Trip
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Craft / Animation / Motion Graphics
Variations 2010
Agency: Soleil Noir / paris
Client: Nespresso Category: Craft / Animation / Motion Graphics
MINIMALISM
Agency: webguerillas GmbH / München
Client: MINI International Category: Craft / Animation / Motion Graphics
Disturbed Asylum
Agency: BKWLD / Sacramento
Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
AT&T World Cup Headercam Banner
Agency: BBDO / New York + BBDO / Atlanta
Client: AT&T Category: Branded Applications /
True Blood Live Feed
Agency: BBDO / New York
Client: HBO/True Blood Category: Branded Applications /
Sweet Talk
Agency: Evolution Bureau / San Francisco
Client: Wrigley's Juicy Fruit Category: Branded Applications /
Hello Baby - Pregnancy Calendar
Agency: StrawberryFrog / New York
Client: P&G Category: Branded Applications /
Nike Football+ Team Edition for iPad
Agency: AKQA / London
Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
True Blood Live Feed
Agency: BBDO / New York
Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community
Up For Grabs
Agency: CP+B / Gothenburg
Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Life Scoreboard
Agency: Droga5 / New York
Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
TNF Trails iPhone App
Agency: Factory Design Labs / Denver
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
See Jack Run
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Newspaper / Full Page or Spread - Campaign
Daughters
Agency: Brand Content / Boston
Client: Boston Breakers Category: Newspaper / Full Page or Spread - Campaign
Beer- The Untold Story
Agency: Colenso BBDO / Auckland
Client: DB Category: Newspaper / Full Page or Spread - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Newspaper / Full Page or Spread - Campaign
Neighbors
Agency: DDB Brasil / Sao Paulo
Client: FedEx Category: Newspaper / Full Page or Spread - Campaign
Winter Sale
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Marmite Bars
Agency: DDB London / London
Client: Marmite Category: Newspaper / Full Page or Spread - Campaign
Visit Mozambique
Agency: DDB Mozambique / Maputo
Client: Visit Mozambique Category: Newspaper / Full Page or Spread - Campaign
Any Movie, Any Time
Agency: Giovanni+DraftFCB / São Paulo
Client: Sky Category: Newspaper / Full Page or Spread - Campaign
Rear assist
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Nutzfahrzeuge Category: Newspaper / Full Page or Spread - Campaign
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG Category: Newspaper / Full Page or Spread - Campaign
Paint
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Auto Insurance Category: Newspaper / Full Page or Spread - Campaign
As Good As New
Agency: Lowe Indonesia / Jakarta
Client: PT. Electrolux Indonesia Category: Newspaper / Full Page or Spread - Campaign
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea Category: Newspaper / Full Page or Spread - Campaign
